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Magic 8 Ball

Fail

The top 5 products take 91% of clicks, so Magic 8 Ball is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£111K/yr122K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 38 sellers

Flapen Score

Magic 8 Ball against its category

The dotted line is the Toys & Games average. Past it, Magic 8 Ball is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic 8 Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic 8 Ball 122K times last year and spent an estimated £111K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
10.2%
Market size, estimated
£111Ka year
Peak month
December5.8× the quietest month
Top search term
magic 8 ball77K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £3.38 to £17.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £8.88 that is £18K to £22K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£3.38–£17.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 50.8% of listings are out of stock. The average listing ranks #70 within Novelty & Gag Toys. It carries 1,871 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
57%
Out of stock, average day
50.8%
Average rank
#70in Novelty & Gag Toys
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,871per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Magic 8 Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Juegos Mattel71%
  • Amazon Basics8%
  • World's Smallest6%
  • Waboba6%
  • Funtime Gifts5%
  • ClubKing Ltd4%

Demand

Magic 8 Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Magic 8 Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic 8 ball77K/yr
  • 8 ball18K/yr
  • magic 8ball11K/yr
  • magic eight ball6K/yr
  • magic 8 ball original10K/yr

Reviews and returns

What reviews say buyers love and hate about Magic 8 Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.24

Absolutely rubbish complete waste of money

Size-Overall33%−0.38

Very small

Functionality-Overall33%−0.38

Doesnt really work

Love

Fun/Entertainment Experience67%+4.90

Entertaining

But still a great bit of fun

Amusing

Value For Money33%−0.24

Itd ok value for money

Return

1.0% Return rate 21% Fixable by listing

Functionality-Overall28%▁▆█▄▁▃

Doesnt really work

Weight Heavy24%▁▄▁▇█▄
Size-Overall14%▁▁▁▁█▄

Very small

Quality-Overall7%█▁▁▃▁▁
Gifting Purpose7%▁▁▁▁▁█

FAQ

Common Magic 8 Ball questions

Answered from the same tracked data.