Magformers
FailThe top 5 brands take 100% of clicks, so Magformers is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £12K/yr22K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 22 sellers
Flapen Score
Magformers against its category
The dotted line is the Toys & Games average. Past it, Magformers is stronger. Inside it, weaker.
Market
The Magformers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magformers 22K times last year and spent an estimated £12K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £12Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- magformers22K searches a year
02 · Price
A sale here is worth £19.34.
Listings sell for £19.34 on average, from £6.97 to £50.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £19.34 that is £0 to £2K a year per listing.
- Average price
- £19.34inside the $15 to $100 sweet spot
- Price range
- £6.97–£50.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,430 within Building & Construction Toys. It carries 2,238 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 86%
- Out of stock, average day
- 8.2%
- Average rank
- #1,430in Building & Construction Toys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,238per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Magformers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magformers Set of 50 Magnetic Pieces (701006) Assorted Colour/Model
- Price
- £28.00
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 9y ago
![Magformers Amazing Police [KLOCKI]](https://m.media-amazon.com/images/I/51Os106736L.jpg)
Magformers Amazing Police [KLOCKI]
- Price
- £22.77
- Rating
- 4.6/5
- Reviews
- 1,193
- Age
- 7y ago

Magformers City Go magnetic construction set. Make Cars Lorries Trains and Trams.
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

MAGFORMERS Wow Plus 707020 Magnetic Building Blocks Set 18 Pieces Magnetic Toy for Children Gift Years Boys Girls Building Blocks
- Price
- £23.05
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 4y ago

Desire Deluxe Magnetic Building Blocks Gift 94PC Kids Magnetics Construction Block Games for Boys and Girls Creativity Educational Childrens Toys for Age 3 4 5 6 7 Year Old
- Price
- £17.08
- Rating
- 4.6/5
- Reviews
- 13,789
- Age
- 8y ago
Trending
estimated 90-day click momentum
Magformers My Farm Land Magnetic Building Tiles Toy In A Farming Theme. Magnetic Building Blocks For Children. STEM Toy.
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago

Magformers Challenger 30 Magnetic Construction Tiles Building Toy
- Price
- £12.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Magformers City Go magnetic construction set. Make Cars Lorries Trains and Trams.
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Magformers Set of 50 Magnetic Pieces (701006) Assorted Colour/Model
- Price
- £28.00
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 9y ago

Magformers 701004 Construction (26-Piece) -STEM Toy Authentic Used in Schools to Teach Maths and Geometry. Rainbow-Coloured Squares and Triangles with Rotating Magnets
- Price
- £15.57
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 12y ago
Newest
by launch date
Mauikay 100PCS Magnetic Tiles Kids Toys - Magnetic Building Blocks STEM Magnet Building Set Preschool Learning for Kids Ages 3-8 Sensory Montessori Toys for Boys and Girls Birthday Gift
- Price
- £21.62
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 1y ago

Magformers City Go magnetic construction set. Make Cars Lorries Trains and Trams.
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Magformers Twinkling Garden magnetic construction set
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Magformers Magnetic Building Blocks for Kids and Adults Educational Toy with Glowing Effects Stand-Alone Bricks
- Price
- £6.97
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago

Magformers Challenger 30 Magnetic Construction Tiles Building Toy
- Price
- £12.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
0%
- Magformers83%
- Desire Deluxe14%
- SUNNY AUNTIE2%
- Mauikay1%
Demand
Magformers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Reviews and returns
What reviews say buyers love and hate about Magformers
We read the reviews and the return reasons for every product selling here.
“Magnets not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magformers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









