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Lumibricks

Fail

The top 5 brands take 100% of clicks, so Lumibricks is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£196K/yr293K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
54%top-5 click share · 4 brands · 17 sellers

Flapen Score

Lumibricks against its category

The dotted line is the Toys & Games average. Past it, Lumibricks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumibricks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumibricks 293K times last year and spent an estimated £196K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.8%
Market size, estimated
£196Ka year
Top search term
lumibricks221K searches a year

02 · Price

A sale here is worth £81.68.

Listings sell for £81.68 on average, from £30.40 to £160.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £81.68 that is £0 to £8K a year per listing.

Average price
£81.68inside the $15 to $100 sweet spot
Price range
£30.40–£160.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 48.2% of listings are out of stock. The average listing ranks #2,078 within Building & Construction Toys. It carries 30 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
80%
Out of stock, average day
48.2%
Average rank
#2,078in Building & Construction Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
30per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top Lumibricks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Lumibricks93%
  • TYCOLE4%
  • JMBricklayer2%
  • LEGO1%

Demand

Lumibricks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Lumibricks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lumibricks221K/yr
  • funwhole29K/yr
  • lumibricks uk15K/yr
  • lumi bricks11K/yr
  • bricklink5K/yr
  • funwhole building sets12K/yr

Reviews and returns

What reviews say buyers love and hate about Lumibricks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting18%

Hard to differntiate dark colours in instructions

Very hard to follow instructions

Ten pages of book one instructions missing

Functionality-Overall7%−0.07

don't do much at all

doesnt work

Size-Overall7%−0.07

Not good fitting in places

more importantly it doesn't fit together well

Assembly/Installation6%+0.48

Building obviously takes a good amount of time

I will start by saying that it took me 12 hours

Color5%−0.04

When I first contacted Lumibricks support they said the very poor colour matching wasnt normal

let down by very poor colour matching. see photo

Love

Quality-Overall21%−0.01

The piece quality is decent for a non-big-brand set

Good quality

The brick quality was surprisingly good

Design-Overall17%

looks good to build

The build was enjoyable

it looks lovely as home decor too

Instructions/User Manual/Troubleshooting11%

The instructions were clear

Instructions are very good

The instructions were easy to follow

Value For Money10%+1.11

incredibly fair price

it's brilliant value for money

Its well worth it

Assembly/Installation7%+0.48

overall it went together pretty smoothly

convenient to install while you go

is amazing when put together

Return

0.6% Return rate 0% Fixable by listing

Quality-Overall21%▁▁▁█▆▁

I think the quality could be improved in that sense however I don't think it's a big deal because it's a lot cheaper than name brands

Rubbish make

Gifting Purpose17%▁▁▁▁█▁
Drop/Impact Protection13%▁█▁▁▁▁
Value For Money8%▁▁█▁▁▁

it looks far more expensive than it actually is

Defective Material/Parts8%▁▁▁▆▁█

FAQ

Common Lumibricks questions

Answered from the same tracked data.