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Luigi Costume

Fail

Demand is soft, at -45.2% this quarter, so Luigi Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£91K/yr141K searches / yr
90-day growth
-45.2%search demand this quarter
Competition
76%top-5 click share · 10 brands · 18 sellers

Flapen Score

Luigi Costume against its category

The dotted line is the Toys & Games average. Past it, Luigi Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luigi Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Luigi Costume 141K times last year and spent an estimated £91K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
4.7%
Market size, estimated
£91Ka year
Peak month
October17.5× the quietest month
Top search term
luigi costume adult81K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £8.78 to £22.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.72 that is £3K to £7K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£8.78–£22.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #959 within Fancy Dress. It carries 226 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
41.0%
Average rank
#959in Fancy Dress
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Luigi Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Aomig37%
  • Disguise17%
  • BSBUY15%
  • IDOTTA10%
  • Soanwind5%
  • Forfamy4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Luigi Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 17.5×

Search terms

Top Luigi Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luigi costume adult81K/yr
  • luigi costume49K/yr
  • luigi outfit6K/yr
  • luigi costume men5K/yr

Reviews and returns

What reviews say buyers love and hate about Luigi Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.86

Little big for my son (12yr) but not too big he couldnt wear it

Material Quality12%−0.05

The material isnt premium

Very cheap material

Advertised Vs Actual Product6%−0.14

The one I received looks nothing like the one shown in the listing

Shape/Style6%−0.08

The shape, size, and style are completely different

Love

Value For Money36%−0.24

Good value

reasonable for the price

Bargain

Size-Overall15%+1.86

The bodysuit fits as expected

Fits well

Comfort-Overall13%+0.67

comfortable

its comfortable enough for a party or Halloween night

Fun/Entertainment Experience11%+1.43

Soooo funy

Quality-Overall6%+0.67

This was excellent quality for the money

Return

3.7% Return rate 84% Fixable by listing

Size-Overall80%█▆▇▅▇▆

Little big for my son (12yr) but not too big he couldnt wear it

Quality-Overall9%▁▅▆█▆▁
Material Quality3%▁▇▄▆▂█

The material isnt premium

Very cheap material

Length2%▁▇▁▆▁█
Thin1%▁▁▁█▂▁

FAQ

Common Luigi Costume questions

Answered from the same tracked data.