luigi costume
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great226avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£8.78–£22.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 141K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, luigi costume is a £91K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
luigi costume market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #959
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 41.0%
- Avg brand age
- 46 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
18
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Aomig37%
- Disguise17%
- BSBUY15%
- IDOTTA10%
- Soanwind5%
- Forfamy4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 17.5×
Top luigi costume search terms
- luigi costume adult81K/yr
- luigi costume49K/yr
- luigi outfit6K/yr
- luigi costume men5K/yr
Top luigi costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aomig Super Plumber Costumes 4 Pack Brothers Workman Cosplay Costume Kits with Bodysuit Hats Cap Mustaches White Gloves 1980s Videogame Bros Fancy Dress Outfit Costume for Women Men(Green)
Aomig£10.854.3★1,303 rev
Disguise Official Super Mario Classic Luigi Adult Costume X-Large
Disguise£21.354.2★635 rev
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.514.0★3 rev
BSBUY Super Plumber Costumes 4 Pack Brothers Workman Cosplay Costume Kits with Bodysuit Hats Cap Mustaches White Gloves 1980s Videogame Bros Fancy Dress Outfit Costume for Women Men(Green)
BSBUY£8.784.4★104 rev
BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)
BSBUY£10.804.6★6 rev
Newest
by launch dateBSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)
BSBUY£10.806 rev
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.513 rev
Driflo Luigi Clothing Luigi Costume Cosplay Costume Accessories Kits for Adult 13Pcs with Hats Cap Mustaches White Gloves Anime Cosplay Costume for Women Men
Driflo£11.203 rev
Forfamy Costume for Adults Halloween Fancy Dress for Halloween World Book Day Party (GREEN XL)
Forfamy£16.814 rev
Soanwind Party Costumes 4 Pack Cosplay Costume Accessories Kits with Bodysuit Hats Cap Mustaches White Gloves Bros Fancy Dress Green Outfit Costume for Women or Men (Green)
Soanwind£9.923 rev
Trending
90-day click momentumBSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Green)
BSBUY£10.804.6★
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.514.0★
The Fancy Dress Adults Super Plumber Costume - Mens Womens Retro 1980s Fancy Dress World Book Week Cosplay Outfit UK(Large)
The Fancy Dress£11.610.0★
Komonee L Halloween Fancy Dress Up Mens Adults Outfit Hat Green Blue Plumber Overalls Costume Halloween Retro Classic Video Game Gamer Cosplay Medium
Komonee£12.393.4★
Forfamy Costume for Adults Halloween Fancy Dress for Halloween World Book Day Party (GREEN XL)
Forfamy£16.813.5★
What buyers say about luigi costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“The bodysuit fits as expected”
“comfortable”
“Soooo funy”
“This was excellent quality for the money”
“As described”
“do fit acceptably with the buttons”
“The hat and cap are lightweight”
What buyers complain about
“Little big for my son (12yr) but not too big he couldnt wear it”
“The material isnt premium”
“The one I received looks nothing like the one shown in the listing”
“The shape, size, and style are completely different”
Top return reasons
Common questions
- Is luigi costume profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 12 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the luigi costume niche?
- 10 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in luigi costume?
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.
- When does demand for luigi costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 17.5× the quietest.
- What does it cost to enter the luigi costume niche?
- Listings span £8.78–£22.49; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.