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Ludo

Fail

Demand is soft, at -15.0% this quarter, so Ludo is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£126K/yr272K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 51 sellers

Flapen Score

Ludo against its category

The dotted line is the Toys & Games average. Past it, Ludo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ludo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ludo 272K times last year and spent an estimated £126K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
5.4%
Market size, estimated
£126Ka year
Peak month
December2.9× the quietest month
Top search term
ludo game board131K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £2.69 to £21.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.54 that is £4K to £6K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£2.69–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #406 within Games & Accessories. It carries 1,372 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
8.1%
Average rank
#406in Games & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,372per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ludo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

51

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • Navoys24%
  • Jaques of London15%
  • DIVCHI15%
  • KandyToys10%
  • abeec8%
  • Toyrific5%

Demand

Ludo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Ludo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ludo game board131K/yr
  • ludo93K/yr
  • ludo game23K/yr
  • ludo board game12K/yr
  • ludo board5K/yr
  • ludi board game5K/yr
  • lodo2K/yr

Reviews and returns

What reviews say buyers love and hate about Ludo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.12

Returned as poor quality, felt flimsy

Not a good quality

However, I cannot actually look to see whether the set itself is a quality i would want for the price. which is expensive

Strength12%−0.07

Too flimsy

Flimsy

the plastic is quite flimsy and easily damaged

Size-Overall10%

This was very small

Not so big

Tiny might

Durability10%−0.06

one of them broke instantly before use

didnt last long

Lasted 6 months then got rid of it

Advertised Vs Actual Product7%−0.04

Not as described

Beware this is not as pictured

Love

Fun/Entertainment Experience36%+2.94

Good fun

Fun game

Amazing family fun game

Quality-Overall23%−0.12

Much better than the cheap quality from mainstream companies

Great quality and like the personal touches

Excellent quality

Value For Money9%+0.33

Excellent value for money

Good value

worth the price

Strength4%−0.07

Very sturdy

Sturdy game board

Sturdy

Material Quality4%

All the materials of the games are of good quality

Good Solid Board

Good solid board

Return

0.6% Return rate 57% Fixable by listing

Size-Overall47%▇▆▅▇█▆

This was very small

Not so big

Tiny might

Quality-Overall16%▁▇▅█▆▁

Returned as poor quality, felt flimsy

Not a good quality

However, I cannot actually look to see whether the set itself is a quality i would want for the price. which is expensive

Gifting Purpose6%▁▅▅▃▂█
Defective Material/Parts6%▁▃▆▁▂█
Advertised Vs Actual Product5%▁█▆▁▄▃

Not as described

Beware this is not as pictured

FAQ

Common Ludo questions

Answered from the same tracked data.