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Ludo

Fail

Demand is soft, at -15.0% this quarter, so Ludo is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£126K/yr272K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 51 sellers

Flapen Score

Ludo against its category

The dotted line is the Toys & Games average. Past it, Ludo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ludo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ludo 272K times last year and spent an estimated £126K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
5.4%
Market size, estimated
£126Ka year
Peak month
December2.9× the quietest month
Top search term
ludo game board131K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £2.69 to £21.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.54 that is £4K to £6K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£2.69–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #406 within Games & Accessories. It carries 1,372 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
8.1%
Average rank
#406in Games & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,372per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ludo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

51

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

22%

  • Navoys24%
  • Jaques of London15%
  • DIVCHI15%
  • KandyToys10%
  • abeec8%
  • Toyrific5%

Demand

Ludo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Ludo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ludo game board131K/yr
  • ludo93K/yr
  • ludo game23K/yr
  • ludo board game12K/yr
  • ludo board5K/yr
  • ludi board game5K/yr
  • lodo2K/yr

Reviews and returns

What reviews say buyers love and hate about Ludo

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Returned as poor quality, felt flimsy”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ludo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data