Ludo
soft demand (-15.0% this quarter) — Ludo doesn't clear our bar today.
Flapen Score
Is Ludo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ludo is a £126K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Ludo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.0% over the last 90 days and 5.4% of searches end in a purchase.
£126K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Ludo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago
DIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 5y ago
KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 3,557
- Age
- 11y ago
Jaques of London Ludo Game Board | Family Board Games for Kids | Folding Ludo Game with Dice and Counters | Since 1795
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 1,373
- Age
- 14y ago
Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
- Price
- £21.49
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 8y ago
Trending
90-day click momentumDIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 5y ago
Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
- Price
- £21.49
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 8y ago
Yellow Mountain Imports Ludo Magnetic Folding Travel Board Game Set - 25 centimeters - Portable Classic Strategy Game Set
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 3,922
- Age
- 10y ago
KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 3,557
- Age
- 11y ago
Galt Toys Snakes & Ladders and Ludo Classic Board Game Ages 3 Years Plus 2-4 Players
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 3,405
- Age
- 22y ago
Newest
by launch date
ZUNIPLEX Magnetic Ludo Game Board Foldable Flying Chess Travel Board Game
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
KOKOSUN Ludo Game Board Set - 20 Centimeters Magnetic Folding Portable Travel Board Game Family Fun Game Toys for Kids and Adults
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
Family Classics Ludo Board Game 2-4 Players Ages 6+ Classic Family Game Red - Green - Blue - Yellow
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago
abeec Classic Ludo - Ludo Game Board - Fun Board Games for Kids - Traditional Kids Board Games - 1 x Folding Board 16 x Counters 1 x Dice - Indoor Games
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
51
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Navoys24%
- Jaques of London15%
- DIVCHI15%
- KandyToys10%
- abeec8%
- Toyrific5%
Ludo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Ludo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ludo game board131K/yr
- ludo93K/yr
- ludo game23K/yr
- ludo board game12K/yr
- ludo board5K/yr
- ludi board game5K/yr
- lodo2K/yr
What reviews say buyers love and hate about Ludo
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good fun”
“Much better than the cheap quality from mainstream companies”
“Excellent value for money”
“Very sturdy”
“All the materials of the games are of good quality”
What buyers complain about
90% of reviews“Returned as poor quality, felt flimsy”
“Too flimsy”
“This was very small”
“one of them broke instantly before use”
“Not as described”
Ludo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ludo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
