- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £126K/yr272K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 51 sellers
Flapen Score
Ludo against its category
The dotted line is the Toys & Games average. Past it, Ludo is stronger. Inside it, weaker.
Market
The Ludo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ludo 272K times last year and spent an estimated £126K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £126Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- ludo game board131K searches a year
02 · Price
A sale here is worth £8.54.
Listings sell for £8.54 on average, from £2.69 to £21.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.54 that is £4K to £6K a year per listing.
- Average price
- £8.54under the $15 to $100 sweet spot
- Price range
- £2.69–£21.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #406 within Games & Accessories. It carries 1,372 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 83%
- Out of stock, average day
- 8.1%
- Average rank
- #406in Games & Accessories
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,372per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Ludo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

DIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 5y ago

KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 3,557
- Age
- 11y ago

Jaques of London Ludo Game Board | Family Board Games for Kids | Folding Ludo Game with Dice and Counters | Since 1795
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 1,373
- Age
- 14y ago

Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
- Price
- £21.49
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 8y ago
Trending
90-day click momentum
DIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 5y ago

Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
- Price
- £21.49
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 8y ago

Yellow Mountain Imports Ludo Magnetic Folding Travel Board Game Set - 25 centimeters - Portable Classic Strategy Game Set
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 3,922
- Age
- 10y ago

KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 3,557
- Age
- 11y ago

Galt Toys Snakes & Ladders and Ludo Classic Board Game Ages 3 Years Plus 2-4 Players
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 3,405
- Age
- 22y ago
Newest
by launch date
ZUNIPLEX Magnetic Ludo Game Board Foldable Flying Chess Travel Board Game
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

KOKOSUN Ludo Game Board Set - 20 Centimeters Magnetic Folding Portable Travel Board Game Family Fun Game Toys for Kids and Adults
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

Family Classics Ludo Board Game 2-4 Players Ages 6+ Classic Family Game Red - Green - Blue - Yellow
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago

Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago

abeec Classic Ludo - Ludo Game Board - Fun Board Games for Kids - Traditional Kids Board Games - 1 x Folding Board 16 x Counters 1 x Dice - Indoor Games
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
51
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Navoys24%
- Jaques of London15%
- DIVCHI15%
- KandyToys10%
- abeec8%
- Toyrific5%
Demand
Ludo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Ludo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ludo game board131K/yr
- ludo93K/yr
- ludo game23K/yr
- ludo board game12K/yr
- ludo board5K/yr
- ludi board game5K/yr
- lodo2K/yr
Reviews and returns
What reviews say buyers love and hate about Ludo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Returned as poor quality, felt flimsy
Not a good quality
However, I cannot actually look to see whether the set itself is a quality i would want for the price. which is expensive
Too flimsy
Flimsy
the plastic is quite flimsy and easily damaged
This was very small
Not so big
Tiny might
one of them broke instantly before use
didnt last long
Lasted 6 months then got rid of it
Not as described
Beware this is not as pictured
Love
Good fun
Fun game
Amazing family fun game
Much better than the cheap quality from mainstream companies
Great quality and like the personal touches
Excellent quality
Excellent value for money
Good value
worth the price
Very sturdy
Sturdy game board
Sturdy
All the materials of the games are of good quality
Good Solid Board
Good solid board
Return
0.6% Return rate 57% Fixable by listing
This was very small
Not so big
Tiny might
Returned as poor quality, felt flimsy
Not a good quality
However, I cannot actually look to see whether the set itself is a quality i would want for the price. which is expensive
Not as described
Beware this is not as pictured
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ludo questions
Answered from the same tracked data.









