ludo
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,371.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.69–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£126K£126K/yr · 272K searches
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ludo is a £126K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
ludo market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £107K–£128K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 61%
- Out of stock
- 8.1%
- Avg brand age
- 50 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
51
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Navoys24%
- Jaques of London15%
- DIVCHI15%
- KandyToys10%
- abeec8%
- Toyrific5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top ludo search terms
- ludo game board131K/yr
- ludo93K/yr
- ludo game23K/yr
- ludo board game12K/yr
- ludo board5K/yr
- ludi board game5K/yr
- lodo2K/yr
Top ludo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
Navoys£6.584.6★202 rev
DIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
DIVCHI£6.714.5★2,391 rev
KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
KandyToys£6.404.5★3,557 rev
Jaques of London Ludo Game Board | Family Board Games for Kids | Folding Ludo Game with Dice and Counters | Since 1795
Jaques of London£11.594.4★1,373 rev
Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
Jaques of London£21.494.7★1,688 rev
Newest
by launch date
ZUNIPLEX Magnetic Ludo Game Board Foldable Flying Chess Travel Board Game
ZUNIPLEX£8.0936 rev
KOKOSUN Ludo Game Board Set - 20 Centimeters Magnetic Folding Portable Travel Board Game Family Fun Game Toys for Kids and Adults
KOKOSUN£6.6614 rev
Family Classics Ludo Board Game 2-4 Players Ages 6+ Classic Family Game Red - Green - Blue - Yellow
Family Classics£7.108 rev
Classic Ludo - Table Top Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Ludo)
Navoys£6.58202 rev
abeec Classic Ludo - Ludo Game Board - Fun Board Games for Kids - Traditional Kids Board Games - 1 x Folding Board 16 x Counters 1 x Dice - Indoor Games
abeec£6.81159 rev
Trending
90-day click momentumDIVCHI Game - Traditional Ludo Board Game Set for Kids & Adults Indoor Fun - 1 x Folding Board 16 x Counters 1 x Dice 1 x Shaker - Indoor Games
DIVCHI£6.714.5★
Jaques of London 2 in 1 Snakes and Ladders Game with Ludo Board Game | Family Board Games for 4 5 6 7 Year olds | Kids Board Games for Adults
Jaques of London£21.494.7★
Yellow Mountain Imports Ludo Magnetic Folding Travel Board Game Set - 25 centimeters - Portable Classic Strategy Game Set
Yellow Mountain Imports£11.024.4★
KandyToys M.Y Ludo Game - Traditional Ludo Board Game for Kids & Adults
KandyToys£6.404.5★
Galt Toys Snakes & Ladders and Ludo Classic Board Game Ages 3 Years Plus 2-4 Players
Galt£7.514.6★
What buyers say about ludo
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Much better than the cheap quality from mainstream companies”
“Excellent value for money”
“Very sturdy”
“All the materials of the games are of good quality”
“Classic collection”
“Perfect for a gift”
“Bright colours”
“Awesome and good size”
“much better than expected”
What buyers complain about
“Returned as poor quality, felt flimsy”
“Too flimsy”
“This was very small”
“one of them broke instantly before use”
“Not as described”
“Green and blue are also swapped”
“shame thin base”
“The click mechanisms stopped working”
“Waste of money”
“Storage limitations”
Top return reasons
Common questions
- Is ludo profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 18 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the ludo niche?
- 14 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in ludo?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.6%.
- When does demand for ludo peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the ludo niche?
- Listings span £2.69–£21.49; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 1,372 reviews — the moat a new listing must climb.