lps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great262.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.69avg listing price — sweet spot $15–$100
Price range
Great£6.28–£60.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 515K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lps is a £66K/yr Amazon United Kingdom market (515K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lps market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £88K–£106K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #841
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 30%
- Out of stock
- 18.5%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
3 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 90%
Open market
0%
- Littlest Pet Shop90%
- BANDAI9%
- SRJLPS1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top lps search terms
- littlest pet shop280K/yr
- lps155K/yr
- littlest pet shop toys19K/yr
- lps toys16K/yr
- lps cat6K/yr
- little pet shops6K/yr
- littlest pet shop blind box7K/yr
- little pet shop10K/yr
- pet shop6K/yr
- lps blind box4K/yr
Top lps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Littlest Pet Shop Series 4 18x Pet Surprise Boxes - Each Box Has 1 LPS Toy
Littlest Pet Shop£54.974.9★11 rev
Littlest Pet Shop Series 5 Sweet and Stylish Pastel Trendy Poodle Toy
Littlest Pet Shop£8.305.0★3 rev
Littlest Pet Shop Collectors 5 Pack Barnyard | The Pack Contains 5 LPS Mini Pet Toys 7 Accessories 1 Collector Card And 1 Virtual Code | Collectable Toys For Girls And Boys
Littlest Pet Shop£11.754.8★828 rev
Littlest Pet Shop Slumber Party Squad Play Pack - 3 Mini Pets & Accessories
Littlest Pet Shop£11.845.0★2 rev
Littlest Pet Shop Pet Trio Tube Island Vibes | Each Pet Trio Tube Contains 3 LPS Mini Pet Toys 1 Accessory 1 Collector Card And 1 Virtual Code | Collectable Toys For Girls And Boys
Littlest Pet Shop£7.384.7★603 rev
Newest
by launch dateLittlest Pet Shop Series 5 Sweet and Stylish Pastel Trendy Poodle Toy
Littlest Pet Shop£8.303 rev
Littlest Pet Shop Slumber Party Squad Play Pack - 3 Mini Pets & Accessories
Littlest Pet Shop£11.842 rev
Littlest Pet Shop Series 5 Sweet and Stylish Sporty Fox Toy
Littlest Pet Shop£8.482 rev
Littlest Pet Shop Series 5 Sweet and Stylish Preppy Deer Toy Figure
Littlest Pet Shop£8.405 rev
Littlest Pet Shop Bandai Series 5 Pet Surprise Single Boxes x 18 | Each Mystery Box Contains 1 LPS Mini Pet Toy 1 Accessory 1 Collector Card and 1 Virtual Code | Toys for Girls and Boys
Littlest Pet Shop£60.351 rev
Trending
90-day click momentumLittlest Pet Shop Series 5 Sweet and Stylish Sporty Fox Toy
Littlest Pet Shop£8.485.0★
Littlest Pet Shop Series 5 Sweet and Stylish Preppy Deer Toy Figure
Littlest Pet Shop£8.405.0★
Littlest Pet Shop Slumber Party Squad Play Pack - 3 Mini Pets & Accessories
Littlest Pet Shop£11.845.0★
Littlest Pet Shop Series 5 Sweet and Stylish Pastel Trendy Poodle Toy
Littlest Pet Shop£8.305.0★
Littlest Pet Shop Bandai Series 5 Pet Surprise Single Boxes x 18 | Each Mystery Box Contains 1 LPS Mini Pet Toy 1 Accessory 1 Collector Card and 1 Virtual Code | Toys for Girls and Boys
Littlest Pet Shop£60.352.0★
What buyers say about lps
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing products inside”
“Exactly as pictured”
“Beautiful gift”
“great price”
“cute design and good that you can get different one son the sets”
“accuracy 100% perfect”
“she still plays with it every day”
“case is plastic and sturdy”
“HAHAHA perfectly reasonable price for a now harder to get collectible lps, arrived on time, no issues”
“lots of different pets and accessories”
What buyers complain about
“Not worth the price”
“bad quality”
Top return reasons
Common questions
- Is lps profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 33 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the lps niche?
- 3 brands and 105 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lps?
- Top complaints mined from reviews: Value For Money, Quality-Overall. The return rate is 0.5%.
- When does demand for lps peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the lps niche?
- Listings span £6.28–£60.35; the average listing price is £17.69 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.