Lps

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

515K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

0.7%

Market size, estimated

£66Ka year

Peak month

December3.2× the quietest month

Top search term

littlest pet shop280K searches a year

Listings sell for £17.69 on average, from £6.28 to £60.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.69 that is £2K to £4K a year per listing.

Average price

£17.69inside the $15 to $100 sweet spot

Price range

£6.28–£60.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #841 within Play Figures. It carries 263 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

85%

Out of stock, average day

18.5%

Average rank

#841in Play Figures

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

263per listing

Listings tracked

33

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months