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Lord of the Rings Board Games

Fail

Shoppers spend an estimated $23K a year here, so Lord of the Rings Board Games is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£23K/yr42K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
72%top-5 click share · 8 brands · 86 sellers

Flapen Score

Lord of the Rings Board Games against its category

The dotted line is the Toys & Games average. Past it, Lord of the Rings Board Games is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord of the Rings Board Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lord of the Rings Board Games 42K times last year and spent an estimated £23K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
December6.1× the quietest month
Top search term
lord of the rings board game21K searches a year

02 · Price

A sale here is worth £33.40.

Listings sell for £33.40 on average, from £9.37 to £74.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.40 that is £0 to £3K a year per listing.

Average price
£33.40inside the $15 to $100 sweet spot
Price range
£9.37–£74.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #668 within Games & Accessories. It carries 1,544 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#668in Games & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,544per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lord of the Rings Board Games products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

86

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • Asmodee65%
  • Thames & Kosmos19%
  • Ravensburger7%
  • Winning Moves2%
  • Ares Games2%
  • Monopoly2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lord of the Rings Board Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Lord of the Rings Board Games search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lord of the rings board game21K/yr
  • lord of the rings game14K/yr
  • lord of the rings card game7K/yr

Reviews and returns

What reviews say buyers love and hate about Lord of the Rings Board Games

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Fun/Entertainment Experience”
0.8%of orders come back
“boring”
A buyer, on “Fun/Entertainment Experience”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lord of the Rings Board Games questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data