Lord of the Rings Board Games
FailShoppers spend only $23K a year here, so Lord of the Rings Board Games is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £23K/yr42K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 86 sellers
Flapen Score
Lord of the Rings Board Games against its category
The dotted line is the Toys & Games average. Past it, Lord of the Rings Board Games is stronger. Inside it, weaker.
Market
The Lord of the Rings Board Games market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lord of the Rings Board Games 42K times last year and spent an estimated £23K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £23Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- lord of the rings board game21K searches a year
02 · Price
A sale here is worth £33.40.
Listings sell for £33.40 on average, from £9.37 to £74.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.40 that is £0 to £3K a year per listing.
- Average price
- £33.40inside the $15 to $100 sweet spot
- Price range
- £9.37–£74.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #668 within Games & Accessories. It carries 1,544 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #668in Games & Accessories
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,544per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Lord of the Rings Board Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Z-Man Games | The Lord of The Rings: Fate of The Fellowship | Pandemic Styled Cooperative Board Game | Ages 14+ | 1-5 Players | 60-150 Minutes Playing Time
- Price
- £57.23
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 1y ago
Asmodee | The Fellowship of the Ring: Trick-Taking Game | Cooperative Card Game | Ages 10+ | 1-4 Players | 20+ Minutes Playing Time
- Price
- £18.82
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 1y ago
Thames & Kosmos The Lord of the Rings: Adventure to Mount Doom | Cooperative Board Game | Strategic Dice Selection Game | 14 Players | Game Night for Adults & Kids Age 10+ | Ideal For Fantasy Lovers
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 3y ago
Asmodee | The Lord of the Rings: Duel for Middle-earth | The Epic 2-Player Strategy Board Game | A Legendary Battle for Middle-Earth | Simple to Learn Fun for Fantasy Fans | Ages 10+ 30 Mins
- Price
- £19.10
- Rating
- 4.8/5
- Reviews
- 705
- Age
- 1y ago
Fantasy Flight Games | Lord of the Rings LCG: Revised Core Set | Card Game | Ages 13+ | 1-4 Players | 30-90 Minutes Playing Time
- Price
- £51.87
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 4y ago
Trending
90-day click momentumZ-Man Games | The Lord of The Rings: Fate of The Fellowship | Pandemic Styled Cooperative Board Game | Ages 14+ | 1-5 Players | 60-150 Minutes Playing Time
- Price
- £57.23
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 1y ago
Thames & Kosmos The Lord of the Rings: Adventure to Mount Doom | Cooperative Board Game | Strategic Dice Selection Game | 14 Players | Game Night for Adults & Kids Age 10+ | Ideal For Fantasy Lovers
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 3y ago
Mattel Games UNO The Lord of the Rings Card Game Ages 7+ Players 2-10
- Price
- £9.37
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 7mo ago
Monopoly: The Lord of The Rings Edition Board Game Inspired by The Movie Trilogy Family Games Ages 8 and Up (Amazon Exclusive)
- Price
- £53.90
- Rating
- 4.6/5
- Reviews
- 3,158
- Age
- 4y ago
Ravensburger Lord of the Rings Adventure Book - Immersive Family Strategy Board Games for Kids and Adults Age 10 Years Up - 1 to 4 Players
- Price
- £30.39
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 3y ago
Newest
by launch dateMattel Games UNO The Lord of the Rings Card Game Ages 7+ Players 2-10
- Price
- £9.37
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 7mo ago
Asmodee | Dobble Lord of the Rings - Quest For The One Ring | Family Card Game | Ages 6+ | 2-8 Players | 15 Minutes Playing Time
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 11mo ago
Z-Man Games | The Lord of The Rings: Fate of The Fellowship | Pandemic Styled Cooperative Board Game | Ages 14+ | 1-5 Players | 60-150 Minutes Playing Time
- Price
- £57.23
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 1y ago
Asmodee | The Fellowship of the Ring: Trick-Taking Game | Cooperative Card Game | Ages 10+ | 1-4 Players | 20+ Minutes Playing Time
- Price
- £18.82
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 1y ago
Asmodee | The Lord of the Rings: Duel for Middle-earth | The Epic 2-Player Strategy Board Game | A Legendary Battle for Middle-Earth | Simple to Learn Fun for Fantasy Fans | Ages 10+ 30 Mins
- Price
- £19.10
- Rating
- 4.8/5
- Reviews
- 705
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
86
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Asmodee65%
- Thames & Kosmos19%
- Ravensburger7%
- Winning Moves2%
- Ares Games2%
- Monopoly2%
- Open — no brand owns it (2 brands, 3%)
Demand
Lord of the Rings Board Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Lord of the Rings Board Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lord of the rings board game21K/yr
- lord of the rings game14K/yr
- lord of the rings card game7K/yr
Reviews and returns
What reviews say buyers love and hate about Lord of the Rings Board Games
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
boring
My guests were also bored
Very hard
Thought was going to be hard to set up and understand
Seems complicated when you read the manual
based on the description I was worried the LOTR tin was going to be bigger
Love
Good fun
Great game
A fun game
easy to get started
Easy to learn
Easy to pick up and very enjoyable
For me, a great board game is one where you get to make meaningful decisions
Fantastic twist on a classic board game
A great game once you get the hang of the layout haha brilliant
We are big gamers and this is addictive and very playable
This game looked like it would be perfect for me
a brilliant game
Item was a gift
Awesome gift
Present
Return
0.8% Return rate 11% Fixable by listing
based on the description I was worried the LOTR tin was going to be bigger
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lord of the Rings Board Games questions
Answered from the same tracked data.