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Lord Farquaad Costume

Fail

Shoppers spend only $45K a year here, so Lord Farquaad Costume is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£45K/yr82K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
45%top-5 click share · 11 brands · 25 sellers

Flapen Score

Lord Farquaad Costume against its category

The dotted line is the Toys & Games average. Past it, Lord Farquaad Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord Farquaad Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lord Farquaad Costume 82K times last year and spent an estimated £45K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.7%
Market size, estimated
£45Ka year
Top search term
lord farquaad costume68K searches a year

02 · Price

A sale here is worth £31.84.

Listings sell for £31.84 on average, from £5.85 to £48.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.84 that is £0 to £3K a year per listing.

Average price
£31.84inside the $15 to $100 sweet spot
Price range
£5.85–£48.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #2,451 within Fancy Dress. It carries 43 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
35.4%
Average rank
#2,451in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Lord Farquaad Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

7%

  • Shukqueen24%
  • Koongso16%
  • AENEY15%
  • Morph13%
  • Hermanlory13%
  • AYYOHON12%
  • Open — no brand owns it (5 brands, 7%)

Demand

Lord Farquaad Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 6.6× · 9 of 12 months tracked

Search terms

Top Lord Farquaad Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lord farquaad costume68K/yr
  • lord farquaad6K/yr
  • lord farquaad costume women8K/yr

Reviews and returns

What reviews say buyers love and hate about Lord Farquaad Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+2.45

the hat is a little small too

Advertised Vs Actual Product50%−0.90

Gloves arnt same as pictured

Love

Size-Overall67%+2.45

fitted perfectly

Perfect, true to size

Material Quality33%+2.45

Decent material

Return

4.5% Return rate 89% Fixable by listing

Size-Overall86%▆█▇▆▇▇

the hat is a little small too

Stitch/Finish/Polish3%▁▁▁▁▆█
Advertised Vs Actual Product2%▁▁█▁▁▁

Gloves arnt same as pictured

Comfort-Overall1%
Color1%▁▁▁█▁▁

FAQ

Common Lord Farquaad Costume questions

Answered from the same tracked data.