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Lord Farquaad Costume

Fail

Shoppers spend an estimated $45K a year here, so Lord Farquaad Costume is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£45K/yr82K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
45%top-5 click share · 11 brands · 25 sellers

Flapen Score

Lord Farquaad Costume against its category

The dotted line is the Toys & Games average. Past it, Lord Farquaad Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord Farquaad Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lord Farquaad Costume 82K times last year and spent an estimated £45K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.7%
Market size, estimated
£45Ka year
Top search term
lord farquaad costume68K searches a year

02 · Price

A sale here is worth £31.84.

Listings sell for £31.84 on average, from £5.85 to £48.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.84 that is £0 to £3K a year per listing.

Average price
£31.84inside the $15 to $100 sweet spot
Price range
£5.85–£48.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #2,451 within Fancy Dress. It carries 43 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
35.4%
Average rank
#2,451in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
24

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Lord Farquaad Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 96%

Open market

7%

  • Shukqueen24%
  • Koongso16%
  • AENEY15%
  • Morph13%
  • Hermanlory13%
  • AYYOHON12%
  • Open — no brand owns it (5 brands, 7%)

Demand

Lord Farquaad Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 6.6× · 9 of 12 months tracked

Search terms

Top Lord Farquaad Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lord farquaad costume68K/yr
  • lord farquaad6K/yr
  • lord farquaad costume women8K/yr

Reviews and returns

What reviews say buyers love and hate about Lord Farquaad Costume

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
4.5%of orders come back
“the hat is a little small too”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Lord Farquaad Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data