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Lorax Costume

Fail

Demand is soft, at -88.4% this quarter, so Lorax Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£83K/yr537K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 17 sellers

Flapen Score

Lorax Costume against its category

The dotted line is the Toys & Games average. Past it, Lorax Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lorax Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lorax Costume 537K times last year and spent an estimated £83K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
537K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
1.1%
Market size, estimated
£83Ka year
Top search term
lorax costume294K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £3.36 to £21.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£3.36–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #2,107 within Dress-Up Accessories. It carries 10 reviews at 3.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
80%
Out of stock, average day
22.9%
Average rank
#2,107in Dress-Up Accessories
Average rating
3.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lorax Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

12 flat

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • DVDVBOOM43%
  • Generic14%
  • GWAWG12%
  • Athora6%
  • Nikolaus6%
  • KAZGVN5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Lorax Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 47.1× · 10 of 12 months tracked

Search terms

Top Lorax Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lorax costume294K/yr
  • the lorax costume53K/yr
  • lorax costume kids102K/yr
  • lorax costume adult22K/yr
  • lorax outfit6K/yr
  • lorax costume women7K/yr
  • kids lorax costume11K/yr
  • the lorax costume adult6K/yr
  • the lorax costume kids20K/yr
  • lorax tree costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Lorax Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.69

it doesn't match the sizing on their chart

Sizes big

The fit is a bit odd though

Allergies19%−0.14

the glue on it gave me an allergic reaction

the glue caused an allergic reaction

blotchy with a rash where they were stuck on

Quality-Overall10%−0.08

Cheap

poor quality

Durability4%+1.79

Very small it basically came apart very quickly not bad if you need a quick

Length4%+0.13

long in the legs

Love

Durability22%+1.79

Lasted for what I needed it for

Its still usable

Quality-Overall17%−0.08

Good product

fair quality

Value For Money17%+1.89

inexpensive and arrived quickly

Efficiency8%+0.19

Worked well

Advertised Vs Actual Product8%+0.90

Exactly as picture

Return

1.8% Return rate 93% Fixable by listing

Size-Overall91%█▇▇█▇█

it doesn't match the sizing on their chart

Sizes big

The fit is a bit odd though

Advertised Vs Actual Product2%▁▅▁█▃▃
Quality-Overall2%▁▁▁▁▅█

Cheap

poor quality

Material Quality2%▁█▁▁▁▁
Stretchability/Expandability/Elasticity1%▁█▁▁▁▁

FAQ

Common Lorax Costume questions

Answered from the same tracked data.