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Lorax Costume

Fail

Demand is soft, at -88.4% this quarter, so Lorax Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£83K/yr537K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 17 sellers

Flapen Score

Lorax Costume against its category

The dotted line is the Toys & Games average. Past it, Lorax Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lorax Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lorax Costume 537K times last year and spent an estimated £83K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
537K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
1.1%
Market size, estimated
£83Ka year
Top search term
lorax costume294K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £3.36 to £21.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£3.36–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #2,107 within Dress-Up Accessories. It carries 10 reviews at 3.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
80%
Out of stock, average day
22.9%
Average rank
#2,107in Dress-Up Accessories
Average rating
3.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
20

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lorax Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

12 flat

Sellers

17

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

13%

  • DVDVBOOM43%
  • Generic14%
  • GWAWG12%
  • Athora6%
  • Nikolaus6%
  • KAZGVN5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Lorax Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 47.1× · 10 of 12 months tracked

Search terms

Top Lorax Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lorax costume294K/yr
  • the lorax costume53K/yr
  • lorax costume kids102K/yr
  • lorax costume adult22K/yr
  • lorax outfit6K/yr
  • lorax costume women7K/yr
  • kids lorax costume11K/yr
  • the lorax costume adult6K/yr
  • the lorax costume kids20K/yr
  • lorax tree costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Lorax Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Durability”
46%of negative reviews mention “Size-Overall”
1.8%of orders come back
“it doesn't match the sizing on their chart”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lorax Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data