- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £57K/yr51K searches / yr
- 90-day growth
- +174.7%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 6 sellers
Flapen Score
Loop Lasso against its category
The dotted line is the Toys & Games average. Past it, Loop Lasso is stronger. Inside it, weaker.
Market
The Loop Lasso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loop Lasso 51K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +174.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £57Ka year
- Top search term
- zip string arcana9K searches a year
02 · Price
A sale here is worth £27.87.
Listings sell for £27.87 on average, from £11.27 to £38.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £27.87 that is £3K to £7K a year per listing.
- Average price
- £27.87inside the $15 to $100 sweet spot
- Price range
- £11.27–£38.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #108 within Novelty & Gag Toys. It carries 3,464 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #108in Novelty & Gag Toys
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,464per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Loop Lasso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.39
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago

Lasso String Shooterm Lasso String Shooter for Kids Rope Launcher Propeller Glow in The Dark Lasso Game Shooter String Toy Rope Shooting Toy Handheld Zip String Rope Launcher
- Price
- £11.27
- Rating
- 3.5/5
- Reviews
- 108
- Age
- 1y ago
Trending
90-day click momentum
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

VANKEV 40x30x20 Ryanair Easyjet Eurowings Cabin Bag Travel Backpack
- Price
- £30.11
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

Lasso String Shooterm Lasso String Shooter for Kids Rope Launcher Propeller Glow in The Dark Lasso Game Shooter String Toy Rope Shooting Toy Handheld Zip String Rope Launcher
- Price
- £11.27
- Rating
- 3.5/5
- Reviews
- 108
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago
Newest
by launch date
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.39
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 1y ago

VANKEV 40x30x20 Ryanair Easyjet Eurowings Cabin Bag Travel Backpack
- Price
- £30.11
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- ZipString91%
- Jognee6%
- VANKEV4%
Demand
Loop Lasso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 8.3× · 8 of 12 months tracked
Search terms
Top Loop Lasso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zip string arcana9K/yr
- zipstring aracna11K/yr
- loop lasso21K/yr
- zipstring luma4K/yr
- zip string luma3K/yr
- loop lasso nano3K/yr
Reviews and returns
What reviews say buyers love and hate about Loop Lasso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
I paid £35 so it is a little on the expensive side
after a few reading the reviews I was unsure to buy it or not as it isnt cheap
no structure to it so it collapses when not full
Its very fab until it runs out of battery
Size matters
Sadly, it was a few centimetres too big to meet the airline's often exacting. not to say unreasonable
Small
Broke first time using it
broke the first time my son used it
Broke after two days
Love
It's well made
Great quality
As far as quality and features goes, this bag it up there
the extra pockets are very useful for keeping things organised
Excellent bag, lots of pockets and plenty of space
Great bag, very nice design with lots of pockets and very strong, highly recommend
Great fun
Fun for all
Great fun super toy
Great value for money
good value for money
worth it
Just what u want
Return
1.3% Return rate 22% Fixable by listing
First it didn't always work when the button was pushed. on a full charge
Size matters
Sadly, it was a few centimetres too big to meet the airline's often exacting. not to say unreasonable
Small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loop Lasso questions
Answered from the same tracked data.









