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Loop Lasso

Fail

The top 5 brands take 100% of clicks, so Loop Lasso is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£57K/yr51K searches / yr
90-day growth
+174.7%search demand this quarter
Competition
93%top-5 click share · 3 brands · 6 sellers

Flapen Score

Loop Lasso against its category

The dotted line is the Toys & Games average. Past it, Loop Lasso is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loop Lasso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loop Lasso 51K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+174.7%
Conversion, latest week
4.0%
Market size, estimated
£57Ka year
Top search term
zip string arcana9K searches a year

02 · Price

A sale here is worth £27.87.

Listings sell for £27.87 on average, from £11.27 to £38.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £27.87 that is £3K to £7K a year per listing.

Average price
£27.87inside the $15 to $100 sweet spot
Price range
£11.27–£38.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #108 within Novelty & Gag Toys. It carries 3,464 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#108in Novelty & Gag Toys
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,464per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Loop Lasso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • ZipString91%
  • Jognee6%
  • VANKEV4%

Demand

Loop Lasso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 8.3× · 8 of 12 months tracked

Search terms

Top Loop Lasso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zip string arcana9K/yr
  • zipstring aracna11K/yr
  • loop lasso21K/yr
  • zipstring luma4K/yr
  • zip string luma3K/yr
  • loop lasso nano3K/yr

Reviews and returns

What reviews say buyers love and hate about Loop Lasso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.26

expensive

I paid £35 so it is a little on the expensive side

after a few reading the reviews I was unsure to buy it or not as it isnt cheap

Strength8%−0.10

no structure to it so it collapses when not full

Battery Life8%−0.12

Its very fab until it runs out of battery

Size-Overall6%+0.31

Size matters

Sadly, it was a few centimetres too big to meet the airline's often exacting. not to say unreasonable

Small

Durability6%−0.08

Broke first time using it

broke the first time my son used it

Broke after two days

Love

Quality-Overall22%+1.42

It's well made

Great quality

As far as quality and features goes, this bag it up there

Pockets/Compartments16%+0.83

the extra pockets are very useful for keeping things organised

Excellent bag, lots of pockets and plenty of space

Great bag, very nice design with lots of pockets and very strong, highly recommend

Fun/Entertainment Experience11%+0.87

Great fun

Fun for all

Great fun super toy

Value For Money10%+0.26

Great value for money

good value for money

worth it

Advertised Vs Actual Product3%+0.31

Just what u want

Return

1.3% Return rate 22% Fixable by listing

Functionality-Overall21%█▄▁▇▆▆

First it didn't always work when the button was pushed. on a full charge

Size-Overall18%▁▇█▅▃▅

Size matters

Sadly, it was a few centimetres too big to meet the airline's often exacting. not to say unreasonable

Small

Quality-Overall9%▁██▅▁▆
Defective Material/Parts8%▆▄█▂▃▃
Charging6%█▂▁▁▇▅

FAQ

Common Loop Lasso questions

Answered from the same tracked data.