- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £57K/yr51K searches / yr
- 90-day growth
- +174.7%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 6 sellers
Flapen Score
Loop Lasso against its category
The dotted line is the Toys & Games average. Past it, Loop Lasso is stronger. Inside it, weaker.
Market
The Loop Lasso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loop Lasso 51K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +174.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £57Ka year
- Top search term
- zip string arcana9K searches a year
02 · Price
A sale here is worth £27.87.
Listings sell for £27.87 on average, from £11.27 to £38.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £27.87 that is £3K to £7K a year per listing.
- Average price
- £27.87inside the $15 to $100 sweet spot
- Price range
- £11.27–£38.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #108 within Novelty & Gag Toys. It carries 3,464 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #108in Novelty & Gag Toys
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,464per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Loop Lasso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.39
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago

Lasso String Shooterm Lasso String Shooter for Kids Rope Launcher Propeller Glow in The Dark Lasso Game Shooter String Toy Rope Shooting Toy Handheld Zip String Rope Launcher
- Price
- £11.27
- Rating
- 3.5/5
- Reviews
- 108
- Age
- 1y ago
Trending
estimated 90-day click momentum
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

VANKEV 40x30x20 Ryanair Easyjet Eurowings Cabin Bag Travel Backpack
- Price
- £30.11
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

Lasso String Shooterm Lasso String Shooter for Kids Rope Launcher Propeller Glow in The Dark Lasso Game Shooter String Toy Rope Shooting Toy Handheld Zip String Rope Launcher
- Price
- £11.27
- Rating
- 3.5/5
- Reviews
- 108
- Age
- 1y ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago
Newest
by launch date
ZipString Handheld String Launcher Toy Viral Fidget Toy for Kids & Adults USB-C Rechargeable (Aracna)
- Price
- £32.51
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 8mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Twin Pack
- Price
- £38.74
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 9mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.08
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 12mo ago

ZipString Handheld String Launcher Toy USB-C Rechargeable Luma Glow
- Price
- £29.39
- Rating
- 4.4/5
- Reviews
- 4,721
- Age
- 1y ago

VANKEV 40x30x20 Ryanair Easyjet Eurowings Cabin Bag Travel Backpack
- Price
- £30.11
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- ZipString91%
- Jognee6%
- VANKEV4%
Demand
Loop Lasso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 8.3× · 8 of 12 months tracked
Search terms
Top Loop Lasso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zip string arcana9K/yr
- zipstring aracna11K/yr
- loop lasso21K/yr
- zipstring luma4K/yr
- zip string luma3K/yr
- loop lasso nano3K/yr
Reviews and returns
What reviews say buyers love and hate about Loop Lasso
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loop Lasso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









