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Loom Band Board

Fail

Shoppers spend only $16K a year here, so Loom Band Board is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£16K/yr57K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
83%top-5 click share · 10 brands · 22 sellers

Flapen Score

Loom Band Board against its category

The dotted line is the Toys & Games average. Past it, Loom Band Board is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loom Band Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loom Band Board 57K times last year and spent an estimated £16K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
2.3%
Market size, estimated
£16Ka year
Peak month
August2.0× the quietest month
Top search term
loom band board35K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £4.87 to £25.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.26 that is £0 to £1K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£4.87–£25.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #217 within Arts & Crafts. It carries 471 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
13.9%
Average rank
#217in Arts & Crafts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Loom Band Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • TheWorks31%
  • Rainbow Loom30%
  • Toyland13%
  • CRA-Z-ART12%
  • LEXIBOOK4%
  • Learning Resources3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Loom Band Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Loom Band Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loom band board35K/yr
  • loom board5K/yr
  • loom band board only6K/yr
  • loom bands board4K/yr
  • loom band kit with board3K/yr
  • loom band loom3K/yr
  • loom bands starter kit with board95/yr

Reviews and returns

What reviews say buyers love and hate about Loom Band Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting29%−0.09

No English instructions

Instructions are so tiny I couldn't really read

No English instructions totally useless

Durability25%−0.11

Broke after a couple of uses

completely unusable within 2 weeks

Strength17%−0.06

Flimsy and arrived broken

The board is fine if a bit flimsy/brittle

Gifting Purpose13%+0.06

other products in there so I couldnt use as a gift as planned

Material Quality13%−0.06

Cheap plastic breaks easily

Love

Quality-Overall23%+1.61

Really really good loom bands

Pretty good quality

Great variety

Value For Money23%+1.89

Good value for money

Goody buy love the value

Great value thanks

Fun/Entertainment Experience14%+0.47

enjoys making her loom bands

It has been a really fun activity for him

Keeps them entertained and encourages creativity

Gifting Purpose11%+0.06

Great present

a really great present for birthdays or Christmas

Birthday present activity set for family member

Noise Level9%+0.11

Great to keep the kids quiet

good for keeping them quiet

Return

0.5% Return rate 27% Fixable by listing

Defective Material/Parts27%▁▃▆█▄▃
Quality-Overall13%▁▁█▅▅▅

The bands aren't the best quality either

Color11%▁█▆▁▂▄
Value For Money8%▁▁▁▄▃█
Gifting Purpose8%▁▁▁▁█▁

other products in there so I couldnt use as a gift as planned

FAQ

Common Loom Band Board questions

Answered from the same tracked data.