london bus toy
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Review moat
Good611.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.66–£29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£41K£41K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, london bus toy is a £41K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
london bus toy market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £37K–£44K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.3%
- Avg brand age
- 49 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
60
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- Corgi38%
- TB23%
- SOKA Play Imagine Learn7%
- MIFKLMV5%
- PLNVNVP4%
- VTech3%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top london bus toy search terms
- london bus toy34K/yr
- london bus23K/yr
- double decker bus13K/yr
- red bus8K/yr
- red bus toy7K/yr
Top london bus toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Corgi GS89202 Best of British New Routemaster For London Model Red 13.4 x 17.2 x 6.2 cm; 244.5 Grams
Corgi£11.434.5★1,090 rev
London Red Bus (Small) - Double Decker Red Bus Model Made of Die Cast Metal and Plastic Parts
TB£6.664.5★367 rev
SOKA Wooden Original Double Decker Red Classic London Sightseeing Bus with Driver & Passenger Figurines Toy Playing Set Miniature Display Model Figures for Kids Children Girls Boys Ages 18 month +
SOKA Play Imagine Learn£22.654.8★547 rev
Corgi GS82328 Transport Trading Ltd (TFL) Best of British Classic Routemaster Black 123mm
Corgi£11.254.6★236 rev
PLNVNVP Bus Toy Double Decker Bus Double Decker Red Models Toy 1:64 Scale Pull-Back Car Models Pull Back City Car Accessories for Kids
PLNVNVP£12.860.0★0 rev
Newest
by launch date
Classic London Double Decker Red Bus Toy Model London Bus Toy 1:64 Scale Alloy Diecast Exquisitely Packaged Suitable as Decorative Collectibles and Gifts for Car Enthusiasts(Red Closed Top)
YouthLoxus£7.520 rev
London Bus Diecast Model Double Decker Red Bus and Black Taxi Mini Models 1:32 Scale Pull-Back Buses Model Alloy Diecast Toy Vehicles Taxi Toys Metal Die Cast Free Wheeling Toy Gifts for Adults-C
MIFKLMV£13.989 rev
PLNVNVP Bus Toy Double Decker Bus Double Decker Red Models Toy 1:64 Scale Pull-Back Car Models Pull Back City Car Accessories for Kids
PLNVNVP£12.860 rev
London Bus Diecast Model Double Decker Red Bus and Black Taxi Mini Models 1:32 Scale Pull-Back Buses Model Alloy Diecast Toy Vehicles Taxi Toys Metal Die Cast Free Wheeling Toy Birthday Gifts for Kids
MIFKLMV£13.819 rev
London Souvenir Pencil Sharpeners Set Die-Cast Metal London Bus & Telephone Box UK British Souvenir Gift - Set of 2
Bells Box£6.754 rev
Trending
90-day click momentumClassic London Double Decker Red Bus Toy Model London Bus Toy 1:64 Scale Alloy Diecast Exquisitely Packaged Suitable as Decorative Collectibles and Gifts for Car Enthusiasts(Red Closed Top)
YouthLoxus£7.520.0★
London Bus Diecast Model Double Decker Red Bus and Black Taxi Mini Models 1:32 Scale Pull-Back Buses Model Alloy Diecast Toy Vehicles Taxi Toys Metal Die Cast Free Wheeling Toy Gifts for Adults-C
MIFKLMV£13.984.2★
London Bus Diecast Model Double Decker Red Bus and Black Taxi Mini Models 1:32 Scale Pull-Back Buses Model Alloy Diecast Toy Vehicles Taxi Toys Metal Die Cast Free Wheeling Toy Birthday Gifts for Kids
MIFKLMV£13.814.2★
PLNVNVP Bus Toy Double Decker Bus Double Decker Red Models Toy 1:64 Scale Pull-Back Car Models Pull Back City Car Accessories for Kids
PLNVNVP£12.860.0★
Diecast Pull-Back Bus Toy Set - Mini Friction Powered City Play Vehicle Toy Car Model - Kids Gifts
FCXVXCL£7.933.9★
What buyers say about london bus toy
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and great price”
“Good size”
“Present for a 9yo bus lover”
“Its a beautifully designed kit with exceptional build quality”
“Good value for the money”
“easy to use”
“Really well built”
“a fun family activity”
“Excellent for Toddlers”
“was well received by family in the USA”
What buyers complain about
“But found it cheaper somewhere else”
“It's not 11 long more like 7 - false advertising - very disappointed”
“unfortunately we encountered a serious issue during assembly”
“Breaks easily into small pieces”
“Much smaller than stated”
Top return reasons
Common questions
- Is london bus toy profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the london bus toy niche?
- 16 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in london bus toy?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Assembly/Installation. The return rate is 1.2%.
- When does demand for london bus toy peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the london bus toy niche?
- Listings span £6.66–£29.20; the average listing price is £14.75 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.