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London Bus Toy

Fail

Shoppers spend only $41K a year here, so London Bus Toy is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£41K/yr85K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
69%top-5 click share · 16 brands · 60 sellers

Flapen Score

London Bus Toy against its category

The dotted line is the Toys & Games average. Past it, London Bus Toy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The London Bus Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for London Bus Toy 85K times last year and spent an estimated £41K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.3%
Market size, estimated
£41Ka year
Peak month
December2.3× the quietest month
Top search term
london bus toy34K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £6.66 to £29.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.75 that is £1K to £4K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£6.66–£29.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #161 within Hobbies. It carries 611 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#161in Hobbies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top London Bus Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

60

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Corgi38%
  • TB23%
  • SOKA Play Imagine Learn7%
  • MIFKLMV5%
  • PLNVNVP4%
  • VTech3%

Demand

London Bus Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top London Bus Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • london bus toy34K/yr
  • london bus23K/yr
  • double decker bus13K/yr
  • red bus8K/yr
  • red bus toy7K/yr

Reviews and returns

What reviews say buyers love and hate about London Bus Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.03

But found it cheaper somewhere else

Not worth the money

it's a good toy although a little pricey

Advertised Vs Actual Product21%−0.05

It's not 11 long more like 7 - false advertising - very disappointed

Much smaller than stated

Assembly/Installation14%−0.03

unfortunately we encountered a serious issue during assembly

which makes assembly extremely difficult

it is impossible to build the puzzle following the provided guide

Durability14%−0.03

Breaks easily into small pieces

Ours broke into pieces within 2weeks

Size-Overall7%+0.36

Much smaller than stated

Love

Quality-Overall26%+1.49

Great quality and great price

Very well made

Great quality toy

Size-Overall14%+0.36

Good size

The size is ideal for children to play with

Super cute and small size, good quality for kids or display

Gifting Purpose13%+0.89

Present for a 9yo bus lover

Great gift

It made a lovely Christmas present

Design-Overall9%+0.57

Its a beautifully designed kit with exceptional build quality

Great little build

Great model

Value For Money7%−0.03

Good value for the money

Good value

Return

1.2% Return rate 37% Fixable by listing

Size-Overall29%▁█▇▄▇▇

Much smaller than stated

Functionality-Overall15%▁▆▅▁█▄
Quality-Overall12%▁▁▁▅▂█
Defective Material/Parts8%█▁▄▃▂▃
Touch/Button Controls6%▁▁▁▇▃█

FAQ

Common London Bus Toy questions

Answered from the same tracked data.