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London Bus Toy

Fail

Shoppers spend an estimated $41K a year here, so London Bus Toy is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£41K/yr85K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
69%top-5 click share · 16 brands · 60 sellers

Flapen Score

London Bus Toy against its category

The dotted line is the Toys & Games average. Past it, London Bus Toy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The London Bus Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for London Bus Toy 85K times last year and spent an estimated £41K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.3%
Market size, estimated
£41Ka year
Peak month
December2.3× the quietest month
Top search term
london bus toy34K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £6.66 to £29.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.75 that is £1K to £4K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£6.66–£29.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #161 within Hobbies. It carries 611 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#161in Hobbies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top London Bus Toy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

60

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

21%

  • Corgi38%
  • TB23%
  • SOKA Play Imagine Learn7%
  • MIFKLMV5%
  • PLNVNVP4%
  • VTech3%

Demand

London Bus Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top London Bus Toy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • london bus toy34K/yr
  • london bus23K/yr
  • double decker bus13K/yr
  • red bus8K/yr
  • red bus toy7K/yr

Reviews and returns

What reviews say buyers love and hate about London Bus Toy

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Value For Money”
1.2%of orders come back
“But found it cheaper somewhere else”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common London Bus Toy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data