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Logo Board Game

Fail

The top 5 brands take 100% of clicks, so Logo Board Game is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£47K/yr153K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
80%top-5 click share · 4 brands · 102 sellers

Flapen Score

Logo Board Game against its category

The dotted line is the Toys & Games average. Past it, Logo Board Game is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Logo Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Logo Board Game 153K times last year and spent an estimated £47K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.8%
Market size, estimated
£47Ka year
Peak month
December12.2× the quietest month
Top search term
logo game61K searches a year

02 · Price

A sale here is worth £11.16.

Listings sell for £11.16 on average, from £5.77 to £23.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £11.16 that is £11K to £14K a year per listing.

Average price
£11.16under the $15 to $100 sweet spot
Price range
£5.77–£23.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #834 within Games & Accessories. It carries 3,548 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#834in Games & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,548per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Logo Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Drumond Park47%
  • TOMY40%
  • Disney8%
  • 100 PICS4%

Demand

Logo Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Logo Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • logo game61K/yr
  • logo23K/yr
  • logo board game43K/yr
  • logo quiz4K/yr
  • logo chocolate and sweets board game10K/yr
  • the logo board game8K/yr
  • the logo game5K/yr

Reviews and returns

What reviews say buyers love and hate about Logo Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience40%+1.89

plus kids didnt enjoy playing it

children it was not the easiest thing to play

Size-Overall30%−0.19

pieces are very small

For me the game board is a bit small

Gifting Purpose20%−0.12

It's a good job it wasn't for a gift otherwise I'd have sent it back

Love

Fun/Entertainment Experience59%+1.89

Great fun

Family fun game

Fun game for the family

Trivia Games10%+0.99

Really fun game to play at any time of year

Lots of great questions

Great game, quiz of Christmas Day great to enjoy as a family gets kids off the Xbox

Portability7%+0.64

Mini logo game bit of fun ideal to take travelling

Quality-Overall7%+0.64

Good product

Gifting Purpose7%−0.12

Perfect secret Santa gift for the marketing manager at work

Secret Santa gift

Return

1.4% Return rate 57% Fixable by listing

Size-Overall57%▁▃█▅██

pieces are very small

For me the game board is a bit small

Quality-Overall10%▁█▁▁▁▁
Product Condition7%▁█▁▁▁▁
Defective Material/Parts7%▁▃▁█▁▁
Fun/Entertainment Experience5%▁█▁▁▁▁

plus kids didnt enjoy playing it

children it was not the easiest thing to play

FAQ

Common Logo Board Game questions

Answered from the same tracked data.