Lobster Costume

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

4.3%

Market size, estimated

£28Ka year

Top search term

lobster costume29K searches a year

Listings sell for £15.20 on average, from £5.02 to £29.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price

£15.20inside the $15 to $100 sweet spot

Price range

£5.02–£29.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,715 within Dress-Up Accessories. It carries 41 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

86%

Out of stock, average day

18.1%

Average rank

#1,715in Dress-Up Accessories

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

41per listing

Listings tracked

43

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months