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Lobster Costume

Lobster Costume shows a thin review moat (41 avg reviews), but a small market ($28K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 7Growth 15Conversion 53Competition 76Returns 42Price range 59Avg price 76Brand share 90Review moat 98Quality gap 82
This niche Category average

Is Lobster Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lobster Costume is a £28K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 53/100.

Lobster Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.6% over the last 90 days and 4.3% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr2K
Search volume / yr-20.6%42K
Conversion rate4.3%
Avg price£15.20

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers33 · 53
Top-5 product click share39%
Open market55%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement91%
New entrants (1y)21· 0 succeeded
Avg rating4.2★
Avg reviews41

Top Lobster Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£828£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

33 rising

Sellers

53

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

39%

Top 20: 81%

Open market

50%

  • Poptrend14%
  • EraSpooky14%
  • TUBAWD7%
  • I LOVE FANCY DRESS6%
  • Fun Shack5%
  • Edhomenn5%

Lobster Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR4.3%Products43Brands33Top 5 Brands45%OOS Rate18.1%Rating4.2★Reviews41Avg BSR#1,715
1K750Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

What reviews say buyers love and hate about Lobster Costume

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Size-Overall22%

Nice fit

Fun/Entertainment Experience15%

Hilarious costume great fun works very well

Comfort-Overall8%

And comfort—better than youd think

Ease Of Use8%

easy to move

Value For Money8%

it's not overly expensive

What buyers complain about

77% of reviews
Size-Overall36%

it was massive

Quality-Overall20%

Poor quality

Advertised Vs Actual Product9%

Images of the tutu being worn on grown adults is misleading

Value For Money6%

Not worth £30

Smell4%

has an unpleasant odour to it

Lobster Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Quality-Overall
8%
3Material Quality
4%
4Advertised Vs Actual Product
2%
5Defective Material/Parts
2%

Common Lobster Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lobster Costume 53/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 43 tracked products. 0 of 21 products launched in the last 360 days are still selling. Search demand moved -20.6% over the last 90 days.
Lobster Costume buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 3.6%.