lobster costume
Worth a lookShows a thin review moat (41 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Review moat
Incredible40.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£5.02–£29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, lobster costume is a £28K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lobster costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£30K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,715
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 18.1%
- Avg brand age
- 34 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
53
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
39%
Top 20: 81%
Open market
50%
- Poptrend14%
- EraSpooky14%
- TUBAWD7%
- I LOVE FANCY DRESS6%
- Fun Shack5%
- Edhomenn5%
Demand
Weekly Amazon search volume, last 30 weeks — -20.6% search growth over the last 90 days.Top lobster costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EraSpooky Adult Red Lobster Crab Mens Ladies Fancy Dress Costume One Size Animal
EraSpooky£19.584.5★154 rev
Inflatable Lobster Costume for Adult Inflatable Blow up Costumes Lobster Halloween Costumes Men Women Funny Fancy Dress Party (Adult)
Poptrend£25.354.5★23 rev
Lobster Costume Crab Costume Under The Sea Costumes Hats Claws Set For Party Halloween Crab Eyes Headband with Antenna Giant Sea Creature Cosplay Set
TUBAWD£8.444.7★5 rev
Adults Lobster Costume - Red All-in-One Suit with Attached Lobster Headpiece Red Claw Gloves - Mens Womens Unisex Sea Creature Animal Fancy Dress Costume
I LOVE FANCY DRESS£18.693.5★3 rev
Fun Shack Adult Lobster Costume Crab Costume Shrimp Fancy Dress Men & Women Crab Outfit Fish Outfit Lobster Fancy Dress
Fun Shack£23.524.3★71 rev
Newest
by launch date
ToqoGeri 2 PCS Crab Outfit With Hat And Gloves Lobster Costume Under The Sea Costumes Funny Hats For Adults And Kids Halloween Party Accessories Cosplay Dress Up
ToqoGeri£7.270 rev
KhgFov Crab Costume Halloween Costumes 6 Pcs Lobster Costume Set with Adjustable Hat Claws Dress Glasses and Bow Tie for Halloween Christmas Party Themed Events
KhgFov£10.840 rev
4 Pcs Crab Costume Accessories Sets Lobster Costume Under The Sea Costumes Beach Theme Fancy Dress with Red Glasses Crab Headpiece Red Gloves For Boys Girls Halloween Christmas Cosplay Party
QhgPnt£12.732 rev
OLAOLA Strawberry Capybara Onesie Adult Unisex Pyjamas L(59-61)
OLAOLA£26.4340 rev
Edhomenn Baby Lobster Romper Newborn Cute Lobster Costume Infant Backless Corduroy Crab Overall Toddler Sleeveless Bodysuit 1-18months Clothes (01 Orange 1-3 Months)
Edhomenn£13.222 rev
Trending
90-day click momentum
GXAHSOL Red Crab Costume Accessory Set Includes Novelty Hat and Matching Claws Gloves Perfect for Halloween Masquerade Parties Fun Themed Events Adults
GXAHSOL£8.065.0★
OLAOLA Strawberry Capybara Onesie Adult Unisex Pyjamas L(59-61)
OLAOLA£26.434.3★
ToqoGeri 2 PCS Crab Outfit With Hat And Gloves Lobster Costume Under The Sea Costumes Funny Hats For Adults And Kids Halloween Party Accessories Cosplay Dress Up
ToqoGeri£7.270.0★
Hyelntu Lobster Costume Realistic Shrimp Jumpsuit Headpiece Red Fancy Dress Lobster Fish Crab Costume for Adults Halloween Carnival
Hyelntu£23.413.5★
KhgFov Crab Costume Halloween Costumes 6 Pcs Lobster Costume Set with Adjustable Hat Claws Dress Glasses and Bow Tie for Halloween Christmas Party Themed Events
KhgFov£10.840.0★
What buyers say about lobster costume
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fit”
“Hilarious costume great fun works very well”
“And comfort—better than youd think”
“easy to move”
“it's not overly expensive”
“seems well made”
“Everything on the hat is adjustable”
“The corduroy quality washes well”
“It is advertised as for girls”
“The lobster design is genuinely well executed, the corduroy giving it texture and structure that cheap novelty outfits lack, and the orange is rich and photogenic; the birthday photos have apparently been distributed to three continents”
What buyers complain about
“it was massive”
“Poor quality”
“Images of the tutu being worn on grown adults is misleading”
“Not worth £30”
“has an unpleasant odour to it”
“It's not the easiest to wear for a prolonged period of time”
Top return reasons
Common questions
- Is lobster costume profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 43 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lobster costume niche?
- 33 brands and 53 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in lobster costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.6%.
- What does it cost to enter the lobster costume niche?
- Listings span £5.02–£29.40; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.