Lizard

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

3.3%

Market size, estimated

£28Ka year

Top search term

lizard26K searches a year

Listings sell for £10.41 on average, from £3.11 to £24.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.41 that is £0 to £1K a year per listing.

Average price

£10.41under the $15 to $100 sweet spot

Price range

£3.11–£24.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #592 within Novelty & Gag Toys. It carries 264 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#592in Novelty & Gag Toys

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

264per listing

Listings tracked

53

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months