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Little Red Riding Hood Costume Kids

Fail

Demand is soft, at -98.0% this quarter, so Little Red Riding Hood Costume Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£61K/yr165K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
46%top-5 click share · 16 brands · 41 sellers

Flapen Score

Little Red Riding Hood Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Little Red Riding Hood Costume Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Red Riding Hood Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Little Red Riding Hood Costume Kids 165K times last year and spent an estimated £61K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
2.6%
Market size, estimated
£61Ka year
Peak month
March148.0× the quietest month
Top search term
little red riding hood costume kids112K searches a year

02 · Price

A sale here is worth £14.31.

Listings sell for £14.31 on average, from £5.27 to £25.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.31 that is £0 to £1K a year per listing.

Average price
£14.31under the $15 to $100 sweet spot
Price range
£5.27–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #2,281 within Fancy Dress. It carries 295 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
92%
Out of stock, average day
16.8%
Average rank
#2,281in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Little Red Riding Hood Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

28%

  • Fun Shack26%
  • HENBRANDT18%
  • Rubies9%
  • Wicked Costumes9%
  • Mustavo5%
  • Dazzroi5%

Demand

Little Red Riding Hood Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 148.0×

Search terms

Top Little Red Riding Hood Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little red riding hood costume kids112K/yr
  • red riding hood costume kids40K/yr
  • little red riding hood costume toddler4K/yr
  • little red riding hood costume 5-6 years4K/yr
  • little red riding hood costume 7-8 years5K/yr

Reviews and returns

What reviews say buyers love and hate about Little Red Riding Hood Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.04

Average quality

Bad quality

Really bad quality plus having to pay return

Adhesion/Stickiness11%−0.15

does not stick well otherwise all good

Color11%−0.09

Colour Rons when washed

red colour ran into the white

Zipper Quality11%−0.15

Zip broke

Zip broke as soon as I put it on my child

Thickness6%−0.01

The skirt material is quite thin

Love

Quality-Overall29%+0.04

This product is well made

Good quality

Well made and versatile

Size-Overall15%+1.73

Good fit

The cape is available in three sizes

great size will fit all our dogs

Upholstery/Fabric Quality13%+0.99

Great quality fabric and neat stitching

Good quality nice fabric

Advertised Vs Actual Product9%+1.15

Just as described

Exactly as the picture

Value For Money6%−0.15

Okay for the price

Return

4.2% Return rate 84% Fixable by listing

Size-Overall79%▁▇▆▆▇█

Larger than expected

The fit is a little large

Quality-Overall9%▁▂▄█▇▁

Average quality

Bad quality

Really bad quality plus having to pay return

Zipper Quality2%▁▃█▁▁▁

Zip broke

Zip broke as soon as I put it on my child

Advertised Vs Actual Product2%▁▁█▁▁▁

not the wide red ties shown on the webpage

Color1%▁█▆▁▁▁

Colour Rons when washed

red colour ran into the white

FAQ

Common Little Red Riding Hood Costume Kids questions

Answered from the same tracked data.