Lite Brite
FailThe top 5 brands take 100% of clicks, so Lite Brite is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £28K/yr45K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 29 sellers
Flapen Score
Lite Brite against its category
The dotted line is the Toys & Games average. Past it, Lite Brite is stronger. Inside it, weaker.
Market
The Lite Brite market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lite Brite 45K times last year and spent an estimated £28K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £28Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- lite brite39K searches a year
02 · Price
A sale here is worth £14.53.
Listings sell for £14.53 on average, from £7.51 to £27.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.53 that is £1K to £4K a year per listing.
- Average price
- £14.53under the $15 to $100 sweet spot
- Price range
- £7.51–£27.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #172 within Arts & Crafts. It carries 4,904 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 3.1%
- Average rank
- #172in Arts & Crafts
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,904per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Lite Brite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lite-Brite | Ultimate Classic | Light Up Drawing Board LED Board with Colours Light Up Toys for Creative Play Glow Art Neon Effect Drawing Board Light Toys for Kids Ages 4+ Packaging May Vary
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 40,408
- Age
- 12y ago

Basic Fun Lite-Brite | Touch | Light Up Drawing Board LED Board with Colours Light Up Toys for Creative Play Glow Art Neon Effect Drawing Board Light Toys for Kids Ages 4 02355
- Price
- £27.73
- Rating
- 4.6/5
- Reviews
- 1,461
- Age
- 3y ago

Basic Fun Lite Brite Touch Mini Portable Light-Up Peg Art Toy for Kids | Creative LED Drawing Board with Templates Suitable for Age 6+
- Price
- £11.66
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Basic Fun Lite-Brite Colour Pop Rainbow Dreams Light-Up Creative Toy with 6 Templates 650 Colourful Pegs & 4 Light Modes Unicorn & Fairy-Themed HD Grid Art Set
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 11mo ago

Lite Brite | Mini-X Connect | Light Up Draw Board Mini LED Drawing Board with Colours Travel Toys Creative Play Glow Art Neon Effect Light Toys for Kids Ages 4+ White
- Price
- £8.17
- Rating
- 3.4/5
- Reviews
- 86
- Age
- 3y ago
Trending
estimated 90-day click momentum
Basic Fun Lite Brite Touch Mini Portable Light-Up Peg Art Toy for Kids | Creative LED Drawing Board with Templates Suitable for Age 6+
- Price
- £11.66
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Basic Fun Lite-Brite | Touch | Light Up Drawing Board LED Board with Colours Light Up Toys for Creative Play Glow Art Neon Effect Drawing Board Light Toys for Kids Ages 4 02355
- Price
- £27.73
- Rating
- 4.6/5
- Reviews
- 1,461
- Age
- 3y ago

Basic Fun Lite-Brite Mini Modern Edition with 4 Templates & 70 Colourful Pegs Compact Light-Up Art Toy for Creative Play & Travel
- Price
- £7.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 12mo ago

Lite-Brite | Ultimate Classic | Light Up Drawing Board LED Board with Colours Light Up Toys for Creative Play Glow Art Neon Effect Drawing Board Light Toys for Kids Ages 4+ Packaging May Vary
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 40,408
- Age
- 12y ago

Lite Brite | Mini-X Connect | Light Up Draw Board Mini LED Drawing Board with Colours Travel Toys Creative Play Glow Art Neon Effect Light Toys for Kids Ages 4+ White
- Price
- £8.17
- Rating
- 3.4/5
- Reviews
- 86
- Age
- 3y ago
Newest
by launch date
Basic Fun Lite-Brite Colour Pop Rainbow Dreams Light-Up Creative Toy with 6 Templates 650 Colourful Pegs & 4 Light Modes Unicorn & Fairy-Themed HD Grid Art Set
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 11mo ago

Basic Fun Lite-Brite Colour Pop Disney Stitch Light-Up Creative Toy with 6 Templates 650 Colourful Pegs & 4 Light Modes HD Grid Art Set for Stitch Fans
- Price
- £16.43
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 11mo ago

Basic Fun Lite-Brite Mini Modern Edition with 4 Templates & 70 Colourful Pegs Compact Light-Up Art Toy for Creative Play & Travel
- Price
- £7.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 12mo ago

Basic Fun Lite Brite Touch Mini Portable Light-Up Peg Art Toy for Kids | Creative LED Drawing Board with Templates Suitable for Age 6+
- Price
- £11.66
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Megasketcher Tomy Lights Alive | Light Up Drawing Pad for Kids Includes Pen with Roller 2 Stencils | Drawing Toys for Ages 3+ Years
- Price
- £14.46
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Lite Brite87%
- Basic Fun9%
- Megasketcher4%
- Open — no brand owns it (0%)
Demand
Lite Brite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Reviews and returns
What reviews say buyers love and hate about Lite Brite
We read the reviews and the return reasons for every product selling here.
“Doesn't work, won't turn on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lite Brite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









