liars uno
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,399avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 57K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.65–£8.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liars uno is a £28K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
liars uno market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Juegos Mattel100%
Demand
Weekly Amazon search volume, last 30 weeks — -32.7% search growth over the last 90 days.Top liars uno search terms
- liars uno24K/yr
- uno liar20K/yr
- uno liars10K/yr
- uno liars edition3K/yr
Top liars uno products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about liars uno
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with the game its self”
“Really great game once you can get your head around the rules”
“Great gift”
“Great game - tin storage handy”
“Great cards”
“The cards feel really good quality”
“Fun to play as avid uno fans”
“Its easy to learn”
What buyers complain about
“Rating given for the false advertising”
“Boring, childish”
“Very overpriced for a pack of cards”
“Had to transfer them into a travel carry case so therefore could have paid way less for the card board box”
Top return reasons
Common questions
- Is liars uno profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Skip it (25/100).
- How competitive is the liars uno niche?
- 1 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liars uno?
- Top complaints mined from reviews: Advertised Vs Actual Product, Fun/Entertainment Experience, Value For Money. The return rate is 0.9%.
- What does it cost to enter the liars uno niche?
- Listings span £6.65–£8.48; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.