Liars Uno
FailThe top 5 products take 100% of clicks, so Liars Uno is a Fail.
- Flapen Score
- 25 / 100Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 4425
- Market size
- £28K/yr57K searches / yr
- 90-day growth
- -32.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 44 sellers
Flapen Score
Liars Uno against its category
The dotted line is the Toys & Games average. Past it, Liars Uno is stronger. Inside it, weaker.
Market
The Liars Uno market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liars Uno 57K times last year and spent an estimated £28K. One brand takes every click. Flapen scores it 25 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -32.7%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £28Ka year
- Top search term
- liars uno24K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £6.65 to £8.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £6.65–£8.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #382 within Games & Accessories. It carries 3,399 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #382in Games & Accessories
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,399per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Liars Uno products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel Games Liars UNO Card Game Ages 7+ Players 2-10
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 2mo ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 2y ago
Trending
90-day click momentum
Mattel Games Liars UNO Card Game Ages 7+ Players 2-10
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 2mo ago

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 2y ago
Newest
by launch date
Mattel Games Liars UNO Card Game Ages 7+ Players 2-10
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 2mo ago

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Juegos Mattel100%
Demand
Liars Uno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.9× · 7 of 12 months tracked
Search terms
Top Liars Uno search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liars uno24K/yr
- uno liar20K/yr
- uno liars10K/yr
- uno liars edition3K/yr
Reviews and returns
What reviews say buyers love and hate about Liars Uno
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rating given for the false advertising
Not sold as advertised
not a tin as advertised
Boring, childish
Definitely not an Adults Game Terrible
Very overpriced for a pack of cards
Had to transfer them into a travel carry case so therefore could have paid way less for the card board box
Love
Happy with the game its self
Fun game overall
Good fun
Really great game once you can get your head around the rules
This is a brilliant twist on the classic UNO game
Great gift
Great game - tin storage handy
Great cards
Return
0.9% Return rate 45% Fixable by listing
Rating given for the false advertising
Not sold as advertised
not a tin as advertised
Very overpriced for a pack of cards
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liars Uno questions
Answered from the same tracked data.









