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Liars Uno

Fail

The top 5 products take 100% of clicks, so Liars Uno is a Fail.

Flapen Score
25
25 / 100
Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 44
Market size
£28K/yr57K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 44 sellers

Flapen Score

Liars Uno against its category

The dotted line is the Toys & Games average. Past it, Liars Uno is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liars Uno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liars Uno 57K times last year and spent an estimated £28K. One brand takes every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
6.8%
Market size, estimated
£28Ka year
Top search term
liars uno24K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £6.65 to £8.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£6.65–£8.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #382 within Games & Accessories. It carries 3,399 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#382in Games & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,399per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel100%

Demand

Liars Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Liars Uno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liars uno24K/yr
  • uno liar20K/yr
  • uno liars10K/yr
  • uno liars edition3K/yr

Reviews and returns

What reviews say buyers love and hate about Liars Uno

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product38%−0.19

Rating given for the false advertising

Not sold as advertised

not a tin as advertised

Fun/Entertainment Experience25%−0.04

Boring, childish

Definitely not an Adults Game Terrible

Value For Money13%−0.06

Very overpriced for a pack of cards

Portability8%−0.01

Had to transfer them into a travel carry case so therefore could have paid way less for the card board box

Love

Fun/Entertainment Experience55%−0.04

Happy with the game its self

Fun game overall

Good fun

Trivia Games10%+1.81

Really great game once you can get your head around the rules

This is a brilliant twist on the classic UNO game

Gifting Purpose8%+1.33

Great gift

Storage Capacity8%−0.02

Great game - tin storage handy

Collectibles8%+1.33

Great cards

Return

0.9% Return rate 45% Fixable by listing

Advertised Vs Actual Product26%▁██▆▁▁

Rating given for the false advertising

Not sold as advertised

not a tin as advertised

Size-Overall18%▁▁▁▇▁█
Gifting Purpose12%▁▁▃█▁▅
Product Condition12%█▁▃▁▁▅
Value For Money12%█▁▁▁▁▅

Very overpriced for a pack of cards

FAQ

Common Liars Uno questions

Answered from the same tracked data.