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Liars Uno

a concentrated shelf (top 5 take 100% of clicks) — Liars Uno doesn't clear our bar today.

Flapen Score

25
Skip it
Market size 7Growth 9Conversion 73Competition 0Returns 96Price range 0Avg price 20Brand share 0Review moat 31Quality gap 30
This niche Category average

Is Liars Uno profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liars Uno is a £28K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.

Liars Uno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.7% over the last 90 days and 6.8% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr4K
Search volume / yr-32.7%57K
Conversion rate6.8%
Avg price£7.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 44
Top-5 product click share100%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,399

Top Liars Uno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel100%

Liars Uno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR6.8%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,399Avg BSR#382
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Liars Uno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liars uno24K/yr
  • uno liar20K/yr
  • uno liars10K/yr
  • uno liars edition3K/yr

What reviews say buyers love and hate about Liars Uno

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience55%

Happy with the game its self

Trivia Games10%

Really great game once you can get your head around the rules

Gifting Purpose8%

Great gift

Storage Capacity8%

Great game - tin storage handy

Collectibles8%

Great cards

What buyers complain about

83% of reviews
Advertised Vs Actual Product38%

Rating given for the false advertising

Fun/Entertainment Experience25%

Boring, childish

Value For Money13%

Very overpriced for a pack of cards

Portability8%

Had to transfer them into a travel carry case so therefore could have paid way less for the card board box

Liars Uno return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
26%
2Size-Overall
18%
3Gifting Purpose
12%
4Product Condition
12%
5Value For Money
12%

Common Liars Uno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liars Uno 25/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -32.7% over the last 90 days.
Liars Uno buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Fun/Entertainment Experience, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.