Lego Vespa
FailThe top 5 brands take 100% of clicks, so Lego Vespa is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £68K/yr37K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 186 sellers
Flapen Score
Lego Vespa against its category
The dotted line is the Toys & Games average. Past it, Lego Vespa is stronger. Inside it, weaker.
Market
The Lego Vespa market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Vespa 37K times last year and spent an estimated £68K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £68Ka year
- Top search term
- lego vespa22K searches a year
02 · Price
A sale here is worth £32.96.
Listings sell for £32.96 on average, from £9.66 to £87.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.96 that is £0 to £3K a year per listing.
- Average price
- £32.96inside the $15 to $100 sweet spot
- Price range
- £9.66–£87.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,145 within Building & Construction Toys. It carries 365 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #1,145in Building & Construction Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 365per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Lego Vespa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Creator Vespa Building Block Toy 40517
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago

LEGO Icons Vespa 125 Scooter Model Building Kit Vintage Italian Iconic Model Moped Build and Display Set for Adults Makes a Great Gift Idea or Home Décor Piece Relaxing Creative Hobby 10298
- Price
- £87.43
- Rating
- 4.8/5
- Reviews
- 840
- Age
- 4y ago

LEGO Creator Vespa Mini Moped Set 40517
- Price
- £11.96
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 4y ago

Lego 10298 Vespa 125 LED Light Set - Compatible with Vespa Model Kit Decorative Toy Light for Adults
- Price
- £17.09
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 4y ago

LEGO Icons 10298 Vespa 125 Age 18+ 1106pcs
- Price
- £84.84
- Rating
- 4.8/5
- Reviews
- 697
- Age
- 4y ago
Trending
90-day click momentum
Playmobil | Vespa | Vespa 80th Anniversary: Original Style | Anniversary Edition in silver retro design with figure helmet & sticker sheet | For children aged 4 and up | 72282
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3mo ago

LEGO Icons Vespa 125 Scooter Model Building Kit Vintage Italian Iconic Model Moped Build and Display Set for Adults Makes a Great Gift Idea or Home Décor Piece Relaxing Creative Hobby 10298
- Price
- £87.43
- Rating
- 4.8/5
- Reviews
- 840
- Age
- 4y ago

LEGO Creator Vespa Mini Moped Set 40517
- Price
- £11.96
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 4y ago

Reobrix V200 Motorbike Building Block Toy with Basket Bouquet Stand 1:5 Scale Technical Motorcycle Brick Model Set 11037 Collectible Vehicle Room Decor Gifts for Adult Teens (1169 PCS)
- Price
- £50.76
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago

LEGO Creator Vespa Building Block Toy 40517
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Playmobil | Vespa | Vespa 80th Anniversary: Original Style | Anniversary Edition in silver retro design with figure helmet & sticker sheet | For children aged 4 and up | 72282
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3mo ago

Reobrix V200 Motorbike Building Block Toy with Basket Bouquet Stand 1:5 Scale Technical Motorcycle Brick Model Set 11037 Collectible Vehicle Room Decor Gifts for Adult Teens (1169 PCS)
- Price
- £50.76
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago

Playmobil 71622 Cars: 1969 Vespa 150 Sprint Veloce blue faithful model for collectors and fans includes versatile accessories and removable spare wheel
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 571
- Age
- 1y ago

Playmobil 71621 Cars: 1969 Vespa 150 Sprint Veloce light green faithful model for collectors and fans includes versatile accessories and various saddle options
- Price
- £9.66
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 1y ago

LEGO Creator Vespa Building Block Toy 40517
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
186
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- LEGO81%
- BrickBling7%
- Playmobil5%
- Italeri4%
- Reobrix3%
- Open — no brand owns it (0%)
Demand
Lego Vespa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 9.1× · 8 of 12 months tracked
Search terms
Top Lego Vespa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego vespa22K/yr
- lego scooter4K/yr
- vespa lego7K/yr
- lego vespa scooter4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Vespa
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Not enough fixings
The build took me about ten minutes
Fragile Lego
Very fragile, easy to knock a piece off while trying put another piece together
this feels expensive for what you actually get
Love
Good for the collector
Lego set brilliant product and value
Nice model
Great product
Good buy at a great price
Very worth the money
Easy to build
God quality and instructions are nice and clear
Return
1.6% Return rate 50% Fixable by listing
Small
Not enough fixings
The build took me about ten minutes
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Vespa questions
Answered from the same tracked data.









