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Lego Vespa

Fail

The top 5 brands take 100% of clicks, so Lego Vespa is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£68K/yr37K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
88%top-5 click share · 5 brands · 186 sellers

Flapen Score

Lego Vespa against its category

The dotted line is the Toys & Games average. Past it, Lego Vespa is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Vespa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Vespa 37K times last year and spent an estimated £68K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
5.6%
Market size, estimated
£68Ka year
Top search term
lego vespa22K searches a year

02 · Price

A sale here is worth £32.96.

Listings sell for £32.96 on average, from £9.66 to £87.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.96 that is £0 to £3K a year per listing.

Average price
£32.96inside the $15 to $100 sweet spot
Price range
£9.66–£87.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,145 within Building & Construction Toys. It carries 365 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#1,145in Building & Construction Toys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lego Vespa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

186

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • LEGO81%
  • BrickBling7%
  • Playmobil5%
  • Italeri4%
  • Reobrix3%
  • Open — no brand owns it (0%)

Demand

Lego Vespa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 9.1× · 8 of 12 months tracked

Search terms

Top Lego Vespa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego vespa22K/yr
  • lego scooter4K/yr
  • vespa lego7K/yr
  • lego vespa scooter4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Vespa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.84

Small

Assembly/Installation28%−0.07

Not enough fixings

The build took me about ten minutes

Strength17%−0.05

Fragile Lego

Very fragile, easy to knock a piece off while trying put another piece together

Value For Money11%−0.01

this feels expensive for what you actually get

Love

Collectibles29%+1.92

Good for the collector

Lego set brilliant product and value

Quality-Overall21%+1.35

Nice model

Great product

Value For Money14%−0.01

Good buy at a great price

Very worth the money

Assembly/Installation7%−0.07

Easy to build

Instructions/User Manual/Troubleshooting7%+0.40

God quality and instructions are nice and clear

Return

1.6% Return rate 50% Fixable by listing

Size-Overall30%▁▅▃█▁▁

Small

Assembly/Installation15%▁▁▂▁▁█

Not enough fixings

The build took me about ten minutes

Gifting Purpose10%▁▁▁▁█▁
Shape/Style10%▁█▁▁▁▁
Advertised Vs Actual Product10%▁▁▁▁█▁

FAQ

Common Lego Vespa questions

Answered from the same tracked data.