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Lego Valentines

Fail

Demand is soft, at -95.6% this quarter, so Lego Valentines is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£9K/yr77K searches / yr
90-day growth
-95.6%search demand this quarter
Competition
72%top-5 click share · 3 brands · 146 sellers

Flapen Score

Lego Valentines against its category

The dotted line is the Toys & Games average. Past it, Lego Valentines is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Valentines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Valentines 77K times last year and spent an estimated £9K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-95.6%
Conversion, latest week
0.6%
Market size, estimated
£9Ka year
Top search term
wedding lego6K searches a year

02 · Price

A sale here is worth £19.72.

Listings sell for £19.72 on average, from £8.22 to £38.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.72 that is £0 to £2K a year per listing.

Average price
£19.72inside the $15 to $100 sweet spot
Price range
£8.22–£38.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #514 within Building & Construction Toys. It carries 1,879 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
3.6%
Average rank
#514in Building & Construction Toys
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,879per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lego Valentines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£862£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

146

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • LEGO85%
  • KOJAYHOL8%
  • Playmobil7%
  • Open — no brand owns it (0%)

Demand

Lego Valentines search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Lego Valentines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding lego6K/yr
  • lego valentines32K/yr
  • valentines lego31K/yr
  • valentine lego6K/yr
  • lego love bears2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Valentines

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
19%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Little bit smaller than I thought it would be”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Valentines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data