lego up house
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.92avg listing price — sweet spot $15–$100
Price range
Great£14.61–£39.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great446.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 110K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lego up house is a £18K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lego up house market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #764
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO81%
- JMBricklayer13%
- YEABRICKS6%
Demand
Weekly Amazon search volume, last 48 weeks — -21.7% search growth over the last 90 days.Top lego up house search terms
- lego up house42K/yr
- lego up19K/yr
- up lego17K/yr
- up house lego set9K/yr
- up lego house14K/yr
- up house lego5K/yr
- up house4K/yr
Top lego up house products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
LEGO£34.434.7★1,334 rev
LEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
LEGO£39.034.7★111 rev
JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
JMBricklayer£23.613.8★18 rev
YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
YEABRICKS£14.614.6★322 rev
Newest
by launch dateLEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
LEGO£39.03111 rev
LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
LEGO£34.431,334 rev
JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
JMBricklayer£23.6118 rev
YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
YEABRICKS£14.61322 rev
Trending
90-day click momentumLEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
LEGO£39.034.7★
JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
JMBricklayer£23.613.8★
LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
LEGO£34.434.7★
YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
YEABRICKS£14.614.6★
What buyers say about lego up house
What buyers praise and complain about, mined from review topics.What buyers love
“Present which was loved”
“Everything was good the quality of the Lego”
“Lovely build”
“Great value for money”
“its fun for both kids to play”
“This kit makes the house look great all lit up”
“Easy to install”
“nice size”
“Its quite colourful which in my opinion made the build more fun”
“Very easy”
What buyers complain about
“These are pretty big”
“I would say it was a little on the expensive size”
“The collar on Dug is very flimsy”
Top return reasons
Common questions
- Is lego up house profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the lego up house niche?
- 3 brands and 53 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego up house?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 0.9%.
- What does it cost to enter the lego up house niche?
- Listings span £14.61–£39.03; the average listing price is £27.92 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.