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Lego Up House

Fail

The top 5 products take 100% of clicks, so Lego Up House is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£18K/yr110K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 53 sellers

Flapen Score

Lego Up House against its category

The dotted line is the Toys & Games average. Past it, Lego Up House is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Up House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Up House 110K times last year and spent an estimated £18K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
0.6%
Market size, estimated
£18Ka year
Top search term
lego up house42K searches a year

02 · Price

A sale here is worth £27.92.

Listings sell for £27.92 on average, from £14.61 to £39.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £27.92 that is £14K to £21K a year per listing.

Average price
£27.92inside the $15 to $100 sweet spot
Price range
£14.61–£39.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #764 within Building & Construction Toys. It carries 446 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#764in Building & Construction Toys
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
446per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lego Up House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO81%
  • JMBricklayer13%
  • YEABRICKS6%

Demand

Lego Up House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.4× · 11 of 12 months tracked

Search terms

Top Lego Up House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego up house42K/yr
  • lego up19K/yr
  • up lego17K/yr
  • up house lego set9K/yr
  • up lego house14K/yr
  • up house lego5K/yr
  • up house4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Up House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.01

These are pretty big

not because of the quantity as its smaller than expected

Value For Money17%+1.53

I would say it was a little on the expensive size

Strength13%−0.05

The collar on Dug is very flimsy

Love

Gifting Purpose16%−0.05

Present which was loved

Made a good Christmas Present

Perfect Birthday Present for Lego Fans

Quality-Overall15%−0.05

Everything was good the quality of the Lego

Excellent product

Great product

Design-Overall14%+0.19

Lovely build

Such a fun build

the little details that have been added on the interior are a nice addition

Value For Money11%+1.53

Great value for money

Was okay for my money although didnt take as long as i thought to build

Definitely worth the purchase

Fun/Entertainment Experience8%+0.93

its fun for both kids to play

Great fun build

Such a fun build

Return

0.9% Return rate 28% Fixable by listing

Quality-Overall22%▁▁▁▃█▁
Defective Material/Parts17%▁▁█▅▁▁
Size-Overall17%▁▁█▁▁▁

These are pretty big

not because of the quantity as its smaller than expected

Design-Overall11%
Advertised Vs Actual Product11%▁▁▁█▁▁

FAQ

Common Lego Up House questions

Answered from the same tracked data.