Lego Up House
FailThe top 5 products take 100% of clicks, so Lego Up House is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £18K/yr110K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 53 sellers
Flapen Score
Lego Up House against its category
The dotted line is the Toys & Games average. Past it, Lego Up House is stronger. Inside it, weaker.
Market
The Lego Up House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Up House 110K times last year and spent an estimated £18K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £18Ka year
- Top search term
- lego up house42K searches a year
02 · Price
A sale here is worth £27.92.
Listings sell for £27.92 on average, from £14.61 to £39.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £27.92 that is £14K to £21K a year per listing.
- Average price
- £27.92inside the $15 to $100 sweet spot
- Price range
- £14.61–£39.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £14K–£21K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #764 within Building & Construction Toys. It carries 446 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #764in Building & Construction Toys
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 446per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Lego Up House products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
- Price
- £34.43
- Rating
- 4.7/5
- Reviews
- 1,334
- Age
- 1y ago

LEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
- Price
- £39.03
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 8mo ago

JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
- Price
- £23.61
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 3y ago

YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 3y ago
Trending
estimated 90-day click momentum
LEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
- Price
- £39.03
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 8mo ago

JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
- Price
- £23.61
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 3y ago

LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
- Price
- £34.43
- Rating
- 4.7/5
- Reviews
- 1,334
- Age
- 1y ago

YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 3y ago
Newest
by launch date
LEGO|DISNEY PIXAR Kevin & Dug Figures - Toy Golden Retriever Dog & Exotic Bird - DIY Kids Bedroom Decor Idea - Birthday Gift for 9+ Year Old Girls & Up Movie Fans - 43290
- Price
- £39.03
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 8mo ago

LEGO Disney and Pixar Up House Buildable Toy with Balloons Carl Russell and Dug Figures Collectible Model Set Iconic Gift Idea for Kids Girls & Boys 43217
- Price
- £34.43
- Rating
- 4.7/5
- Reviews
- 1,334
- Age
- 1y ago

JMBricklayer Flying House Building Blocks 20110 Friends House Clamping Blocks with Animal Characters Model Kit Idea Gift for Adults and Girls
- Price
- £23.61
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 3y ago

YEABRICKS LED Light for Lego-43217 Disney Up House Building Blocks Model (Lego Set NOT Included)
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
53
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO81%
- JMBricklayer13%
- YEABRICKS6%
Demand
Lego Up House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4× · 11 of 12 months tracked
Search terms
Top Lego Up House search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego up house42K/yr
- lego up19K/yr
- up lego17K/yr
- up house lego set9K/yr
- up lego house14K/yr
- up house lego5K/yr
- up house4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Up House
We read the reviews and the return reasons for every product selling here.
“These are pretty big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Up House questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









