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Lego Typewriter

Fail

The top 5 brands take 100% of clicks, so Lego Typewriter is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£38K/yr56K searches / yr
90-day growth
-43.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 66 sellers

Flapen Score

Lego Typewriter against its category

The dotted line is the Toys & Games average. Past it, Lego Typewriter is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Typewriter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Typewriter 56K times last year and spent an estimated £38K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
1.2%
Market size, estimated
£38Ka year
Top search term
lego typewriter39K searches a year

02 · Price

A sale here is worth £58.64.

Listings sell for £58.64 on average, from £11.51 to £278.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £58.64 that is £29K to £44K a year per listing.

Average price
£58.64inside the $15 to $100 sweet spot
Price range
£11.51–£278.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£29K–£44K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,490 within Building & Construction Toys. It carries 2,421 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,490in Building & Construction Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,421per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Lego Typewriter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • LEGO88%
  • LocoLee8%
  • MEIEST4%

Demand

Lego Typewriter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.9× · 8 of 12 months tracked

Search terms

Top Lego Typewriter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego typewriter39K/yr
  • lego typewriter with flowers11K/yr
  • typewriter lego6K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Typewriter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%0.00

A lot of money for what it is so look out for deals on it

Size-Overall33%+0.64

Small

the final model small

Strength17%−0.04

Flimsy set

Love

Value For Money23%0.00

Great value

Good value

Great price and it's very cute

Gifting Purpose15%+1.39

perfect little gift

Great present for my adult brother

Lovely for birthday present

Fun/Entertainment Experience14%−0.03

its fun to build

fun to make

fun

Design-Overall12%+1.04

cheerful personality that made it enjoyable to build

Great one to build

Lovely Lego to build

Quality-Overall10%−0.03

Lego is always quality

Great quality as you would expect from LEGO

Quality lego as ever

Return

0.8% Return rate 35% Fixable by listing

Gifting Purpose39%▁█▃▆▄▆
Size-Overall27%▁▅█▃▂▃

Small

the final model small

Advertised Vs Actual Product8%▁▁▁▇█▄
Quality-Overall6%▁▁▁█▁▁
Value For Money6%▁▁█▁▇▁

A lot of money for what it is so look out for deals on it

FAQ

Common Lego Typewriter questions

Answered from the same tracked data.