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Lego Tulips

Fail

Demand is soft, at -61.1% this quarter, so Lego Tulips is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£136K/yr68K searches / yr
90-day growth
-61.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 73 sellers

Flapen Score

Lego Tulips against its category

The dotted line is the Toys & Games average. Past it, Lego Tulips is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Tulips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Tulips 68K times last year and spent an estimated £136K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-61.1%
Conversion, latest week
7.1%
Market size, estimated
£136Ka year
Top search term
lego tulips45K searches a year

02 · Price

A sale here is worth £27.98.

Listings sell for £27.98 on average, from £14.49 to £35.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £27.98 that is £28K to £35K a year per listing.

Average price
£27.98inside the $15 to $100 sweet spot
Price range
£14.49–£35.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
£28K–£35K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,390 within Building & Construction Toys. It carries 4,863 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,390in Building & Construction Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,863per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
14 months

Products

Top Lego Tulips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£82K£109K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO80%
  • RNPKZ10%
  • Byuert5%
  • SupreOwls5%

Demand

Lego Tulips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.7× · 7 of 12 months tracked

Search terms

Top Lego Tulips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego tulips45K/yr
  • lego flowers tulips8K/yr
  • tulip lego6K/yr
  • lego tulip6K/yr
  • lego tulip flower bouquet4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Tulips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation16%+0.63

Bit of a tricky build

It took me roughly 90 minutes to put it all together

Fiddly to put together

Size-Overall13%+0.57

these fall a bit short

Very small pieces

Tight bud

Value For Money10%−0.04

should be cheaper

quite expensive

expensive compared to other sets

Instructions/User Manual/Troubleshooting9%−0.02

The instructions could be clearer

instructions could be clearer

the instructions are a little bit trickier than LEGO

Durability2%+0.42

- Limited information on material durability

Love

Color15%−0.01

beautiful product with vibrant colours

dark colours that give it a unique

The colours are good

Gifting Purpose14%+0.65

- Suitable for multiple gifting occasions

Gift

Lovely gift

Quality-Overall11%−0.01

Its a good quality set - a nice build to make and enjoyable, so for me

Quality product

For a building set this was extremely good quality

Assembly/Installation8%+0.63

is easy enough to put together

That said, the instructions were clear and it was satisfying to see it come together so neatly

Easy to assemble

Design-Overall8%−0.01

fun easy build

Great build and I really enjoyed putting it together

look amazing once built

Return

0.7% Return rate 0% Fixable by listing

Gifting Purpose60%▁▆▅▁█▅
Defective Material/Parts19%█▁▃▁▁▄
Water Resistance7%▁█▁▁▁▁
Value For Money5%▁▁█▁▁▁

should be cheaper

quite expensive

expensive compared to other sets

Design-Overall2%

FAQ

Common Lego Tulips questions

Answered from the same tracked data.