Lego Transformers
FailThe top 5 brands take 100% of clicks, so Lego Transformers is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £48K/yr126K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 152 sellers
Flapen Score
Lego Transformers against its category
The dotted line is the Toys & Games average. Past it, Lego Transformers is stronger. Inside it, weaker.
Market
The Lego Transformers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Transformers 126K times last year and spent an estimated £48K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £48Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- lego transformers79K searches a year
02 · Price
A sale here is worth £41.55.
Listings sell for £41.55 on average, from £7.52 to £111.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £41.55 that is £4K to £10K a year per listing.
- Average price
- £41.55inside the $15 to $100 sweet spot
- Price range
- £7.52–£111.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #419 within Building & Construction Toys. It carries 1,344 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #419in Building & Construction Toys
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,344per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego Transformers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Icons Transformers: Soundwave Set for Adults - Display Model Kit with Convertible Figures incl. Laserbeak & Ravage plus a Sound Brick - Collectible Gift for Fans - 10358
- Price
- £111.89
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 10mo ago
LEGO Icons Transformers Bumblebee Action Figure Building Set Collectible Robot Model Kit for Adults to Build Converts to Vehicle Mode Gifts for Men Women Him Her and Sci-Fi Fans 10338
- Price
- £48.20
- Rating
- 4.8/5
- Reviews
- 937
- Age
- 1y ago
LEGO Icons Optimus Prime Transformers Figure Building Set Collectible Transforming 2in1 Robot and Truck Model Kit for Adults to Build Movie-Themed Birthday Gift for Men Women Him or Her 10302
- Price
- £103.85
- Rating
- 4.7/5
- Reviews
- 1,830
- Age
- 3y ago
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
Bumblebee Transformers Toy Rise of The Beasts Action Figure Highly Articulated 6.5 Inch No Converting Bumblebee Model Kit Transformers Toys for Boys Girls 8 Years Old and Up
- Price
- £31.37
- Rating
- 4.4/5
- Reviews
- 1,676
- Age
- 3y ago
Trending
90-day click momentumLEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
HIGH GODO Transforming Mecha Robot Building Blocks Set 542PCS Warrior City Mecha Model Cool Robots Gift for Adult Collector Teen
- Price
- £22.87
- Rating
- 4.5/5
- Reviews
- 431
- Age
- 2y ago
Transformers CYBERWORLD Changers Megatron Action Figure Epic World of Action Decepticon Toy Quick-Change Conversion Blaster Detail Collectable Super-Villain Figure for Kids
- Price
- £7.52
- Rating
- 4.2/5
- Reviews
- 1,094
- Age
- 1y ago
LEGO Icons Transformers: Soundwave Set for Adults - Display Model Kit with Convertible Figures incl. Laserbeak & Ravage plus a Sound Brick - Collectible Gift for Fans - 10358
- Price
- £111.89
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 10mo ago
LEGO Icons Transformers Bumblebee Action Figure Building Set Collectible Robot Model Kit for Adults to Build Converts to Vehicle Mode Gifts for Men Women Him Her and Sci-Fi Fans 10338
- Price
- £48.20
- Rating
- 4.8/5
- Reviews
- 937
- Age
- 1y ago
Newest
by launch dateLEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
LEGO Icons Transformers: Soundwave Set for Adults - Display Model Kit with Convertible Figures incl. Laserbeak & Ravage plus a Sound Brick - Collectible Gift for Fans - 10358
- Price
- £111.89
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 10mo ago
Transformers CYBERWORLD Changers Megatron Action Figure Epic World of Action Decepticon Toy Quick-Change Conversion Blaster Detail Collectable Super-Villain Figure for Kids
- Price
- £7.52
- Rating
- 4.2/5
- Reviews
- 1,094
- Age
- 1y ago
LEGO Icons Transformers Bumblebee Action Figure Building Set Collectible Robot Model Kit for Adults to Build Converts to Vehicle Mode Gifts for Men Women Him Her and Sci-Fi Fans 10338
- Price
- £48.20
- Rating
- 4.8/5
- Reviews
- 937
- Age
- 1y ago
Transformers One 2 in 1 Mask Bumblebee B-127 Action Figure
- Price
- £14.35
- Rating
- 4.4/5
- Reviews
- 899
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- LEGO91%
- Transformers4%
- YOLOPARK2%
- HIGH GODO2%
Demand
Lego Transformers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Lego Transformers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego transformers79K/yr
- transformers lego31K/yr
- transformer lego10K/yr
- lego transformer6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Transformers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not had chance to build
Took around an hour to build
A bit tricky at first to transform from make to transformer
Poor quality
Absolute rubbish
Bad quality, bad transformation
it costs a ton though
overpriced
it doesn't transform very well as it is too fragile
Fragile
Bit fragile when you tried to transform it looks great
bigger than expect it
the size is small
Love
it looks amazing built
The interior of the car looks great as well
Loved building this
Great price
good value at the price point
Well worth the price
The quality is brilliant, like you expect with Lego, and the instructions were nice and clear
Really nice quality Lego
Amazing quality
fun to build
Fun build
Good fun
A fantastic addition to my collection
Excellent Lego set son loved it
Awesome collectors piece for the price
Return
0.5% Return rate 16% Fixable by listing
bigger than expect it
the size is small
it costs a ton though
overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Transformers questions
Answered from the same tracked data.