Lego Transformers

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

0.9%

Market size, estimated

£48Ka year

Peak month

December4.7× the quietest month

Top search term

lego transformers79K searches a year

Listings sell for £41.55 on average, from £7.52 to £111.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £41.55 that is £4K to £10K a year per listing.

Average price

£41.55inside the $15 to $100 sweet spot

Price range

£7.52–£111.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£4K–£10K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #419 within Building & Construction Toys. It carries 1,344 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#419in Building & Construction Toys

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,344per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months