Lego Tank
MaybeReturns run at only 0.8% of orders. But shoppers spend only $35K a year here, so Lego Tank is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £35K/yr72K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 48%top-5 click share · 20 brands · 123 sellers
Flapen Score
Lego Tank against its category
The dotted line is the Toys & Games average. Past it, Lego Tank is stronger. Inside it, weaker.
Market
The Lego Tank market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Tank 72K times last year and spent an estimated £35K. The top 5 brands take 65% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £35Ka year
- Top search term
- lego tank50K searches a year
02 · Price
A sale here is worth £34.91.
Listings sell for £34.91 on average, from £8.04 to £92.67. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.91 that is £0 to £3K a year per listing.
- Average price
- £34.91inside the $15 to $100 sweet spot
- Price range
- £8.04–£92.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,157 within Building & Construction Toys. It carries 241 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 2.7%
- Average rank
- #2,157in Building & Construction Toys
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 241per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Tank products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DrmBeyd Military Leopard 2A7 Heavy Tank Building Blocks 1009 PCS Army Leopard Tank Building Kits for Adults Toy Great Gifts for Military Enthusiasts and Boys Compatible with L***
- Price
- £24.48
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed
- Price
- £31.40
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 1y ago

TYCOLE Leopard Tank Military Building Set 937 Pieces WW2 Army Toys Display Model Collectible Birthday&Christmas Gift for 8 Year Old Boys Girls & Adults
- Price
- £30.91
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago

CIJINAY Leopard 2A7 Tank Building Kit 1006 Pieces Military Model with Moving Turret & Tracks Collectors Display for Adults & History Enthusiasts
- Price
- £22.33
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 8mo ago

Reobrix Tiger I Tank Model Kit for Adult World of Tanks Building Set 77031
- Price
- £40.02
- Rating
- 3.8/5
- Reviews
- 268
- Age
- 1y ago
Trending
90-day click momentum
TYCOLE Leopard Tank Military Building Set 937 Pieces WW2 Army Toys Display Model Collectible Birthday&Christmas Gift for 8 Year Old Boys Girls & Adults
- Price
- £30.91
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago

Reobrix 77038 Leopard 1 Tank Model Building Set for Adults 1:26 German Military Tank Building Set with Rotating Turret Adjustable Cannon & Rolling Tracks World of Tanks Licensed (1273 PCS)
- Price
- £42.38
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago

TYCOLE Sherman Tank Building Block Set 991 Pieces Collectible WW2 Military Model Toy to Build and Display Home Office Decoration for Military Fans Birthday for Adults Teens & Boys
- Price
- £31.30
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 4mo ago

CIJINAY Leopard 2A7 Tank Building Kit 1006 Pieces Military Model with Moving Turret & Tracks Collectors Display for Adults & History Enthusiasts
- Price
- £22.33
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 8mo ago

Military Tank Building Blocks Set 469PCS 1:35 British Infantry Tank MKIII Bricks Kit WWII Vehicle Model with Authentic Details Army Toys for Kid Home Decor Gift for History Enthusiasts
- Price
- £14.69
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 11mo ago
Newest
by launch date
TYCOLE Leopard Tank Military Building Set 937 Pieces WW2 Army Toys Display Model Collectible Birthday&Christmas Gift for 8 Year Old Boys Girls & Adults
- Price
- £30.91
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago

TYCOLE Sherman Tank Building Block Set 991 Pieces Collectible WW2 Military Model Toy to Build and Display Home Office Decoration for Military Fans Birthday for Adults Teens & Boys
- Price
- £31.30
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 4mo ago

Reobrix 77038 Leopard 1 Tank Model Building Set for Adults 1:26 German Military Tank Building Set with Rotating Turret Adjustable Cannon & Rolling Tracks World of Tanks Licensed (1273 PCS)
- Price
- £42.38
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago

Nifeliz Challenger 2 Tank Model Set British Main Battle Tank Building Set for Adults Military Building Model for Build and Display Collectible Gift for Military Enthusiasts (1 761 PCS NF10344)
- Price
- £66.58
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 6mo ago

LEGO DREAMZzz 2in1 Tiger Shark Tank Toy - Transforms into a Pirate Ship w/a Cannon - incl. 5 Minifigures & 2 Collectible Treasure Creatures - Gift for 9+ Year Old Boys - 71515
- Price
- £92.67
- Rating
- 4.9/5
- Reviews
- 86
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
123
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
26%
- Reobrix19%
- Nifeliz12%
- Sluban12%
- DrmBeyd11%
- TYCOLE11%
- CIJINAY9%
Demand
Lego Tank search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked
Search terms
Top Lego Tank search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego tank50K/yr
- lego tanks11K/yr
- lego tanks ww26K/yr
- tank lego6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Tank
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
require patience during assembly
It was a tricky build in places
Numbered bags do not correspond to build parts
the instructions are awful
many of the illustrated instructions vague
NO detailed instructions
the turret becomes so flimsy that it falls apart if just look at it on angry way
The tracks can be a bit fiddly
the overall build, although visually acceptable, remains fragile
Cheap rubbish
the quality is poor the build is a maire at times as parts keep falling off
Absolute rubbish avoid poor quality item with confusing and unclear instructions which are very small and very jumbled and unlear hard to tell which pieces are what avoid at all costs
Shame I had to use the spare as it stands out likes sore thumb not great for display
Love
Great design
capturing the sleek
Was a great build
the quality of the kit was ace
Easy to build, good quality
Quality is excellent
Fun for all the family
This was lots of fun to build
great fun
The instructions were clear
Good instructions
Easy to follow instructions
Good value
Great value
offers excellent value for money
Return
0.8% Return rate 18% Fixable by listing
Pieces keep coming apart
An absolutly terrible model instructions difficult to read parts missing
the scale is larger than similarly priced Cobi sets
the pictures are too small
Not the largest tank in my collection
require patience during assembly
It was a tricky build in places
Numbered bags do not correspond to build parts
Cheap rubbish
the quality is poor the build is a maire at times as parts keep falling off
Absolute rubbish avoid poor quality item with confusing and unclear instructions which are very small and very jumbled and unlear hard to tell which pieces are what avoid at all costs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Tank questions
Answered from the same tracked data.









