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Lego Sunflowers

Fail

The top 5 products take 100% of clicks, so Lego Sunflowers is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£250K/yr87K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 77 sellers

Flapen Score

Lego Sunflowers against its category

The dotted line is the Toys & Games average. Past it, Lego Sunflowers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Sunflowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Sunflowers 87K times last year and spent an estimated £250K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
7.1%
Market size, estimated
£250Ka year
Top search term
lego sunflowers49K searches a year

02 · Price

A sale here is worth £40.19.

Listings sell for £40.19 on average, from £9.71 to £106.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £40.19 that is £20K to £30K a year per listing.

Average price
£40.19inside the $15 to $100 sweet spot
Price range
£9.71–£106.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£20K–£30K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #379 within Building & Construction Toys. It carries 558 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#379in Building & Construction Toys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
558per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
13 months

Products

Top Lego Sunflowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£38K£75K£113K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO90%
  • kiothdre6%
  • AKWME4%

Demand

Lego Sunflowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.5× · 9 of 12 months tracked

Search terms

Top Lego Sunflowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego sunflowers49K/yr
  • sunflower lego17K/yr
  • lego sunflower14K/yr
  • sunflower lego sets5K/yr
  • lego sunflowers bouquet2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Sunflowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting20%−0.05

Don't bother buy the real bricks poor instructions

Assembly/Installation20%−0.10

Some bits don't fit together

Developmental Needs10%−0.03

Not for children

Hard Feel10%−0.03

Very fiddly

Fun/Entertainment Experience7%−0.01

sort of ruined the fun

Love

Design-Overall17%+1.55

Great build looks fantastic on the wall

Very detailed build

the build was really easy too

Fun/Entertainment Experience12%−0.01

This was very enjoyable to make

A Fun Build

Easily one of the most rewarding LEGO sets I have done in a long time

Quality-Overall12%+0.79

Much better quality than the original Lego sunflowers

Great product

Look fab and great quality

Assembly/Installation11%−0.10

I've managed to put it together

Easy to assemble

Great kit that's easy to build

Collectibles11%+0.91

A great addition to the botanicals collection

Great Lego set looks amazing

Lovely Lego set

Return

0.8% Return rate 12% Fixable by listing

Gifting Purpose35%▁▁▁█▁▄

Glad it was not a gift as the box got damaged in transit due to a heavy item being packet onto if it

Defective Material/Parts19%▁▁█▁▅▄
Smell8%▁▁▁▁█▁
Size-Overall8%▁█▁▁▅▁
Quality-Overall6%▁▁█▁▁▅

FAQ

Common Lego Sunflowers questions

Answered from the same tracked data.