Skip to content

Lego Succulents

Fail

The top 5 brands take 100% of clicks, so Lego Succulents is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£98K/yr88K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
91%top-5 click share · 2 brands · 112 sellers

Flapen Score

Lego Succulents against its category

The dotted line is the Toys & Games average. Past it, Lego Succulents is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Succulents market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Succulents 88K times last year and spent an estimated £98K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
5.5%
Market size, estimated
£98Ka year
Top search term
lego cactus42K searches a year

02 · Price

A sale here is worth £20.13.

Listings sell for £20.13 on average, from £11.57 to £32.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.13 that is £10K to £15K a year per listing.

Average price
£20.13inside the $15 to $100 sweet spot
Price range
£11.57–£32.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Building & Construction Toys. It carries 7,002 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Building & Construction Toys
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,002per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lego Succulents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • LEGO95%
  • CUBIMANA5%

Demand

Lego Succulents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 5.3× · 8 of 12 months tracked

Search terms

Top Lego Succulents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego cactus42K/yr
  • lego succulents27K/yr
  • cactus lego8K/yr
  • lego cactus plants set7K/yr
  • lego botanicals hibiscus4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Succulents

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.02

dont expect a long build experience

Some difficulty in assembly

different to assemble

Size-Overall20%−0.01

much bigger than expected

They are a bit smaller than I thought they would be

Very small pieces

Value For Money8%+0.60

bit expensive

But I understand Lego is expensive in general

However, I do not think its worth the money

Developmental Needs3%

Not suitable for younger children

Color3%+0.17

the pots are a little dull in colour

Love

Gifting Purpose21%+1.90

Great Gift

Gift

- Great for gifting

Fun/Entertainment Experience17%−0.03

A Fun Build

Fun item

Fun set

Design-Overall9%0.00

adds a nice unique piece of decor

The set itself is well designed

Easy build and looks awesome

Assembly/Installation7%−0.02

easy to assemble

put it together pretty quick

easy to put together

Value For Money7%+0.60

Good value for money

well worth the money

Really good price

Return

0.5% Return rate 7% Fixable by listing

Gifting Purpose51%█▆▆▇▇▅
Defective Material/Parts13%▁▄▃▃▆█
Value For Money11%▅▁█▆▄▅

bit expensive

But I understand Lego is expensive in general

However, I do not think its worth the money

Size-Overall7%▁▄▅██▅

much bigger than expected

They are a bit smaller than I thought they would be

Very small pieces

Compatibility-Overall5%▄█▁▁▃▁

FAQ

Common Lego Succulents questions

Answered from the same tracked data.