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Lego Statue of Liberty

Fail

The top 5 products take 100% of clicks, so Lego Statue of Liberty is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£21K/yr26K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 67 sellers

Flapen Score

Lego Statue of Liberty against its category

The dotted line is the Toys & Games average. Past it, Lego Statue of Liberty is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Statue of Liberty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Statue of Liberty 26K times last year and spent an estimated £21K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.6%
Market size, estimated
£21Ka year
Peak month
December5.6× the quietest month
Top search term
lego statue of liberty15K searches a year

02 · Price

A sale here is worth £30.93.

Listings sell for £30.93 on average, from £7.17 to £64.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At £30.93 that is £8K to £15K a year per listing.

Average price
£30.93inside the $15 to $100 sweet spot
Price range
£7.17–£64.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #2,288 within Building & Construction Toys. It carries 1,972 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
25.0%
Average rank
#2,288in Building & Construction Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,972per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lego Statue of Liberty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO82%
  • FULHOLPE12%
  • BRIKSMAX6%
  • Open — no brand owns it (0%)

Demand

Lego Statue of Liberty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Reviews and returns

What reviews say buyers love and hate about Lego Statue of Liberty

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts50%−0.06

There are missing pieces

Assembly/Installation50%−0.04

There are missing pieces

Love

Value For Money33%+2.02

i feel like the price is a bargain for the size it has

Collectibles33%+2.02

It makes for the absolute perfect keepsake or display piece if you want a beautiful reminder of New York City and your travels

Gifting Purpose17%+0.86

Popular present

Assembly/Installation17%−0.04

Easy to assemble

Return

1.4% Return rate 0% Fixable by listing

Print Quality50%▁▁█▁▁▁
Scratch Resistance50%

FAQ

Common Lego Statue of Liberty questions

Answered from the same tracked data.