Is lego star wars advent calendar 2024 profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (29/100).

How competitive is the lego star wars advent calendar 2024 niche?

3 brands and 120 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lego star wars advent calendar 2024?

Top complaints mined from reviews: Strength, Value For Money. The return rate is 1.1%.

What does it cost to enter the lego star wars advent calendar 2024 niche?

Listings span £19.67–£75.83; the average listing price is £43.94 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.

lego star wars advent calendar 2024

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£43.94

avg listing price — sweet spot $15–$100

Price range

Incredible£19.67–£75.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,028.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Market size

Bad£16K

£16K/yr · 45K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, lego star wars advent calendar 2024 is a £16K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

LEGO83%
Star Wars9%
Funko8%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 38 weeks — -34.5% search growth over the last 90 days.

Open Trend

All search terms

Top lego star wars advent calendar 2024 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Star Wars Advent Calendar 2025 for 6+ Year Old Boys - Christmas Countdown Toy with 24 Surprises incl. 2 Minifigures & 5 Droid Figures - Gift Idea - 75418

LEGO£19.674.7★4,729 rev

LEGO 75366 Star Wars Advent Calendar 2023 with 24 Gifts including 9 Characters 10 Toy Vehicles and 5 Iconic Mini-Models Christmas Countdown Gift for Kids and Fans

LEGO£32.854.7★2,153 rev

LEGO 75307 Star Wars TM Star Wars Advent Calendar

LEGO£52.694.7★3,012 rev

Advent Calendars Star Wars 24 Surprise Toys (18 Micro Squishables + 6 Vehicles) Snowy Pop-Up Play Backdrop Collectable Mini Figures Ages 4+

Star Wars£21.324.6★491 rev

Funko Advent Calendar: Star Wars Holiday - Darth Vader (24 Days)

Funko£34.844.6★3,546 rev

Newest

by launch date

LEGO Star Wars Advent Calendar 2025 for 6+ Year Old Boys - Christmas Countdown Toy with 24 Surprises incl. 2 Minifigures & 5 Droid Figures - Gift Idea - 75418

LEGO£19.674,729 rev

11mo ago

Advent Calendars Star Wars 24 Surprise Toys (18 Micro Squishables + 6 Vehicles) Snowy Pop-Up Play Backdrop Collectable Mini Figures Ages 4+

Star Wars£21.32491 rev

1y ago

LEGO Star Wars Advent Calendar 2024 for Kids Features 18 Collectible Mini Build Toys and 6 Character Minifigures Christmas Idea for 6 Plus Year Old Boys Girls and Fans 75395

LEGO£41.371,737 rev

1y ago

LEGO 75366 Star Wars Advent Calendar 2023 with 24 Gifts including 9 Characters 10 Toy Vehicles and 5 Iconic Mini-Models Christmas Countdown Gift for Kids and Fans

LEGO£32.852,153 rev

2y ago

Funko Advent Calendar: Star Wars Holiday - Darth Vader (24 Days)

Funko£34.843,546 rev

3y ago

What buyers say about lego star wars advent calendar 2024

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose29%

“Great gift for a teenager”

Value For Money21%

“Value for money”

Fun/Entertainment Experience14%

“fun”

Collectibles14%

“Excellent advent calendar for Lego lovers”

Quality-Overall7%

“Great quality like Lego always is”

What buyers complain about

Strength25%

“however some of the individual builds are a bit weak”

Value For Money25%

“Expensive”

Top return reasons

Gifting Purpose100%

Common questions

Is lego star wars advent calendar 2024 profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (29/100).
How competitive is the lego star wars advent calendar 2024 niche?: 3 brands and 120 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lego star wars advent calendar 2024?: Top complaints mined from reviews: Strength, Value For Money. The return rate is 1.1%.
What does it cost to enter the lego star wars advent calendar 2024 niche?: Listings span £19.67–£75.83; the average listing price is £43.94 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.

lego star wars advent calendar 2024

lego star wars advent calendar 2024 market data

Competition & brand share

Demand

Top lego star wars advent calendar 2024 search terms