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Lego Star Trek

Fail

The top 5 products take 100% of clicks, so Lego Star Trek is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£105K/yr123K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 71 sellers

Flapen Score

Lego Star Trek against its category

The dotted line is the Toys & Games average. Past it, Lego Star Trek is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Star Trek market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Star Trek 123K times last year and spent an estimated £105K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.8%
Market size, estimated
£105Ka year
Top search term
lego star trek41K searches a year

02 · Price

A sale here is worth £112.11.

Listings sell for £112.11 on average, from £16.89 to £280.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £112.11 that is £11K to £28K a year per listing.

Average price
£112.11above the $15 to $100 sweet spot
Price range
£16.89–£280.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£11K–£28K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #277 within Building & Construction Toys. It carries 975 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#277in Building & Construction Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
975per listing
Listings tracked
3

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lego Star Trek products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£105K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LIGHTAILING6%

Demand

Lego Star Trek search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26FebMarAprMayJunJul

Peak months: Feb, Jun · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Lego Star Trek search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego star trek41K/yr
  • star trek lego37K/yr
  • lego enterprise14K/yr
  • lego star trek enterprise11K/yr
  • lego enterprise d9K/yr
  • lego uss enterprise2K/yr
  • star trek lego set for adults5K/yr
  • lego star trek enterprise d3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Star Trek

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation19%−0.04

Not had chance to build

never got to install as one of the nacelle strips wasnt working out if the box

Took around an hour to build

Instructions/User Manual/Troubleshooting15%−0.03

Nice lights, poor instructions and some strange choices

Poor instructions, arrived partly not working,

Amazon delivery instructions not met

Value For Money8%+0.74

overpriced

Size-Overall8%−0.02

the size is small

Print Quality4%

only complaint is I wish they'd use printed brinks not stickers

Love

Value For Money19%+0.74

good value at the price point

Good value

Well worth the price

Design-Overall18%+0.12

it looks amazing built

The interior of the car looks great as well

Loved building this

Collectibles12%+1.57

A fantastic addition to my collection

Excellent Lego set son loved it

Awesome collectors piece for the price

Fun/Entertainment Experience11%+0.32

fun to build

Really fun build

Good fun

Quality-Overall9%+0.42

The quality is brilliant, like you expect with Lego, and the instructions were nice and clear

Really nice quality Lego

Excellent product

Return

0.2% Return rate 8% Fixable by listing

Gifting Purpose59%▅▇█▇▆▆
Value For Money14%▇▁▁▃▅█

overpriced

Defective Material/Parts11%▁▆▅█▇▂
Size-Overall8%█▁▁▄▁▇

the size is small

Product Condition2%▁▁▁▁█▁

even though all the boxes I receive get reused or recycled

FAQ

Common Lego Star Trek questions

Answered from the same tracked data.