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Lego Star Trek

Fail

The top 5 products take 100% of clicks, so Lego Star Trek is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£105K/yr123K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 71 sellers

Flapen Score

Lego Star Trek against its category

The dotted line is the Toys & Games average. Past it, Lego Star Trek is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Star Trek market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Star Trek 123K times last year and spent an estimated £105K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.8%
Market size, estimated
£105Ka year
Top search term
lego star trek41K searches a year

02 · Price

A sale here is worth £112.11.

Listings sell for £112.11 on average, from £16.89 to £280.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £112.11 that is £11K to £28K a year per listing.

Average price
£112.11above the $15 to $100 sweet spot
Price range
£16.89–£280.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£11K–£28K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #277 within Building & Construction Toys. It carries 975 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#277in Building & Construction Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
975per listing
Listings tracked
3

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lego Star Trek products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£105K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LIGHTAILING6%

Demand

Lego Star Trek search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26FebMarAprMayJunJul

Peak months: Feb, Jun · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Lego Star Trek search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego star trek41K/yr
  • star trek lego37K/yr
  • lego enterprise14K/yr
  • lego star trek enterprise11K/yr
  • lego enterprise d9K/yr
  • lego uss enterprise2K/yr
  • star trek lego set for adults5K/yr
  • lego star trek enterprise d3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Star Trek

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
19%of negative reviews mention “Assembly/Installation”
0.2%of orders come back
“Not had chance to build”
A buyer, on “Assembly/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Star Trek questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data