How competitive is the Lego Star Trek niche on Amazon United Kingdom?

2 brands and 71 sellers compete in Lego Star Trek on Amazon United Kingdom. The top 5 Lego Star Trek products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Lego Star Trek niche?

Lego Star Trek sells for £112.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £16.89–£280.13. The average incumbent carries 975 reviews — the moat a new listing must climb.

Lego Star Trek

a concentrated shelf (top 5 take 100% of clicks) — Lego Star Trek doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Lego Star Trek profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lego Star Trek is a £105K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Lego Star Trek: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.2% over the last 90 days and 0.8% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr1K

Search volume / yr-18.2%123K

Conversion rate0.8%

Avg price£112.11

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 71

Top-5 product click share100%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 3 products

Top Lego Star Trek products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D - Display Model Kit for Adults - 2 Shuttle Pods Separation Function & 9 Minifigures incl. Jean-Luc Picard & William Riker - Gift for Fans - 10356

Price: £280.13
Rating: 4.6/5
Reviews: 113
Age: 7mo ago

LIGHTAILING Led Light for Lego-10356 Star-Trek: U.S.S. Enterprise NCC-1701-D Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)

Price: £39.32
Rating: 4.0/5
Reviews: 34
Age: 7mo ago

LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256

Price: £16.89
Rating: 4.8/5
Reviews: 2,779
Age: 9mo ago

Newest

by launch date

LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D - Display Model Kit for Adults - 2 Shuttle Pods Separation Function & 9 Minifigures incl. Jean-Luc Picard & William Riker - Gift for Fans - 10356

Price: £280.13
Rating: 4.6/5
Reviews: 113
Age: 7mo ago

LIGHTAILING Led Light for Lego-10356 Star-Trek: U.S.S. Enterprise NCC-1701-D Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)

Price: £39.32
Rating: 4.0/5
Reviews: 34
Age: 7mo ago

LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256

Price: £16.89
Rating: 4.8/5
Reviews: 2,779
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

LEGO95%
LIGHTAILING6%

Lego Star Trek demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR0.8%Products3Brands2Top 5 Brands100%OOS Rate16.7%Rating4.5★Reviews975Avg BSR#277

Top Lego Star Trek search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lego star trek41K/yr -19.7%1.0% conv.
star trek lego37K/yr -13.6%0.8% conv.
lego enterprise14K/yr -15.7%2.5% conv.
lego star trek enterprise11K/yr +7.1%2.2% conv.
lego enterprise d9K/yr -38.9%1.3% conv.
lego uss enterprise2K/yr -13.6%1.6% conv.
star trek lego set for adults5K/yr -15.5%0.8% conv.
lego star trek enterprise d3K/yr -84.3%0.0% conv.

What reviews say buyers love and hate about Lego Star Trek

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money19%

“good value at the price point”

Design-Overall18%

“it looks amazing built”

Collectibles12%

“A fantastic addition to my collection”

Fun/Entertainment Experience11%

“fun to build”

Quality-Overall9%

“The quality is brilliant, like you expect with Lego, and the instructions were nice and clear”

What buyers complain about

69% of reviews

Assembly/Installation19%

“Not had chance to build”

Instructions/User Manual/Troubleshooting15%

“Nice lights, poor instructions and some strange choices”

Value For Money8%

“overpriced”

Size-Overall8%

“the size is small”

Print Quality4%

“only complaint is I wish they'd use printed brinks not stickers”

Lego Star Trek return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

59%

2Value For Money

14%

3Defective Material/Parts

11%

4Size-Overall

5Product Condition

Common Lego Star Trek questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lego Star Trek 30/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 3 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.

Lego Star Trek buyers on Amazon United Kingdom complain most about Assembly/Installation, Instructions/User Manual/Troubleshooting, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.