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Lego Space

Fail

The top 5 brands take 97% of clicks, so Lego Space is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£350K/yr365K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
47%top-5 click share · 8 brands · 302 sellers

Flapen Score

Lego Space against its category

The dotted line is the Toys & Games average. Past it, Lego Space is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Space market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Space 365K times last year and spent an estimated £350K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
2.1%
Market size, estimated
£350Ka year
Top search term
lego space165K searches a year

02 · Price

A sale here is worth £45.01.

Listings sell for £45.01 on average, from £5.33 to £164.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £45.01 that is £5K to £11K a year per listing.

Average price
£45.01inside the $15 to $100 sweet spot
Price range
£5.33–£164.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£5K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,382 within Building & Construction Toys. It carries 1,021 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#1,382in Building & Construction Toys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Space products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

302

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

2%

  • LEGO85%
  • TYCOLE6%
  • APENGBAOL3%
  • Clementoni2%
  • Booyuer2%
  • MOCBURIKU1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lego Space search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26JanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Lego Space search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego space165K/yr
  • space lego67K/yr
  • lego rocket31K/yr
  • lego spaceship21K/yr
  • lego city space22K/yr
  • lego astronaut10K/yr
  • lego space sets13K/yr
  • rocket lego7K/yr
  • space lego set5K/yr
  • lego technic space9K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Space

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.07

Hard to build it

Its quite a difficult build

Difficult to assemble

Value For Money11%−0.01

Not cheap

Little bit on the expensive side for what you get

overpriced

Instructions/User Manual/Troubleshooting6%−0.01

Instruction arnt the best

Amazon delivery instructions not met

Although the instructions are not as clear as my 8 year old grandson

Size-Overall6%−0.02

the size is small

smaller then expected

Arrived fast smaller then what I thought

Mechanism Issues3%

The movement mechanism manages to be incredibly simple yet fiendishly impressive

Love

Value For Money17%−0.01

Money well spent

Great price

Good value for money

Design-Overall17%+1.13

Amazing looking

looks lovely when built

The interior of the car looks great as well

Fun/Entertainment Experience16%+1.01

fun to build

Good fun

Really fun build

Gifting Purpose9%+0.90

It was a gift

Birthday gift

Great gift

Quality-Overall9%−0.02

The quality is brilliant, like you expect with Lego, and the instructions were nice and clear

Excellent product

Lego's quality shines through

Return

0.5% Return rate 14% Fixable by listing

Gifting Purpose43%▆▆▇█▇▆
Value For Money14%▃▁▄▆▃█

Not cheap

Little bit on the expensive side for what you get

overpriced

Size-Overall10%▅▆█▄▄▆

the size is small

smaller then expected

Arrived fast smaller then what I thought

Defective Material/Parts10%▆▆▄▇█▄
Quality-Overall3%▁█▅▄▁▄

Quality not as expected

FAQ

Common Lego Space questions

Answered from the same tracked data.