Lego Space
FailThe top 5 brands take 97% of clicks, so Lego Space is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £350K/yr365K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 302 sellers
Flapen Score
Lego Space against its category
The dotted line is the Toys & Games average. Past it, Lego Space is stronger. Inside it, weaker.
Market
The Lego Space market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Space 365K times last year and spent an estimated £350K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.
- Searches, last 12 months
- 365K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £350Ka year
- Top search term
- lego space165K searches a year
02 · Price
A sale here is worth £45.01.
Listings sell for £45.01 on average, from £5.33 to £164.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £45.01 that is £5K to £11K a year per listing.
- Average price
- £45.01inside the $15 to $100 sweet spot
- Price range
- £5.33–£164.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,382 within Building & Construction Toys. It carries 1,021 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #1,382in Building & Construction Toys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,021per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lego Space products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO City Interstellar Spaceship Toy Set Outer Space Building Toys for 6 Plus Year Old boys Girls & Kids With Astronaut Minifigure for Imaginative Play Birthday Gift Idea 60430
- Price
- £12.72
- Rating
- 4.7/5
- Reviews
- 2,449
- Age
- 2y ago

LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Figure to Spaceship Building Toys for Kids Boys Girls Aged 6 and up Creative Gift Idea
- Price
- £6.99
- Rating
- 4.8/5
- Reviews
- 8,331
- Age
- 3y ago

LEGO Technic NASA Artemis Space Launch System Rocket - Interactive STEM Toy w/ 4 Astronauts and a Separation Function - Birthday Gift for 9+ Year Old Boys & Girls - 42221
- Price
- £39.52
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 6mo ago

LEGO Technic Planet Earth and Moon in Orbit Model Building Set Outer Space Toys for 10 Plus Year Old Kids Boys & Girls Solar System Toy for Imaginative Independent Play Birthday Gift Idea 42179
- Price
- £40.49
- Rating
- 4.7/5
- Reviews
- 2,069
- Age
- 2y ago

LEGO Icons NASA Artemis Space Launch System Set Model Kit for Adults to Build Includes an Orion Capsule and Launch Tower Home and Office Desk Decor Gifts for Men Women Him or Her 10341
- Price
- £164.80
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 2y ago
Trending
90-day click momentum
LEGO Icons Project Hail Mary - Miniature Spaceship Model Kit for Adults - Display Set w/Ryland Grace Minifigure & Rocky Figure - Sci-Fi Gift for Movie & Book Fans - 11389
- Price
- £75.48
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 5mo ago

APENGBAOL Saturn V Space Rocket and Vehicles Building Blocks Set 613 Precision Space Shuttle Building Block Toys for Kids Aged 6-12.Gifts for Adults
- Price
- £24.46
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago

Clementoni- NASA Floating Shuttle Space Toy: Educational Self Build Science Kit With 220+ Interchangeable Components(8 Years +)
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 4y ago

TYCOLE Space Shuttle Building Set 536PCS Model Kit with Stretchable Satellite & Translucent Design Creative Space Gift for Boys & Girls 6+ and Adult Collectors Birthday
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

LEGO Technic NASA Artemis Space Launch System Rocket - Interactive STEM Toy w/ 4 Astronauts and a Separation Function - Birthday Gift for 9+ Year Old Boys & Girls - 42221
- Price
- £39.52
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 6mo ago
Newest
by launch date
LEGO Icons Project Hail Mary - Miniature Spaceship Model Kit for Adults - Display Set w/Ryland Grace Minifigure & Rocky Figure - Sci-Fi Gift for Movie & Book Fans - 11389
- Price
- £75.48
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 5mo ago

LEGO Technic NASA Artemis Space Launch System Rocket - Interactive STEM Toy w/ 4 Astronauts and a Separation Function - Birthday Gift for 9+ Year Old Boys & Girls - 42221
- Price
- £39.52
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 6mo ago

TYCOLE City Astronaut Building Set with Display Stand Spaceman Construction Toys Space Gifts for 6 Year Old Boy or Girl Room/Home/Office Decor 860 Pieces
- Price
- £22.29
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 1y ago

Booyuer Space Shuttle 11-in-1 STEM Building Set 888 PCS Rocket Mars Exploration & City Space Station Gift for Kids 6-12 Boys & Girls Birthday & Holiday Present
- Price
- £26.89
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

TYCOLE Space Shuttle Building Set 536PCS Model Kit with Stretchable Satellite & Translucent Design Creative Space Gift for Boys & Girls 6+ and Adult Collectors Birthday
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
302
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
2%
- LEGO85%
- TYCOLE6%
- APENGBAOL3%
- Clementoni2%
- Booyuer2%
- MOCBURIKU1%
- Open — no brand owns it (2 brands, 2%)
Demand
Lego Space search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.0× · 7 of 12 months tracked
Search terms
Top Lego Space search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego space165K/yr
- space lego67K/yr
- lego rocket31K/yr
- lego spaceship21K/yr
- lego city space22K/yr
- lego astronaut10K/yr
- lego space sets13K/yr
- rocket lego7K/yr
- space lego set5K/yr
- lego technic space9K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Space
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard to build it
Its quite a difficult build
Difficult to assemble
Not cheap
Little bit on the expensive side for what you get
overpriced
Instruction arnt the best
Amazon delivery instructions not met
Although the instructions are not as clear as my 8 year old grandson
the size is small
smaller then expected
Arrived fast smaller then what I thought
The movement mechanism manages to be incredibly simple yet fiendishly impressive
Love
Money well spent
Great price
Good value for money
Amazing looking
looks lovely when built
The interior of the car looks great as well
fun to build
Good fun
Really fun build
It was a gift
Birthday gift
Great gift
The quality is brilliant, like you expect with Lego, and the instructions were nice and clear
Excellent product
Lego's quality shines through
Return
0.5% Return rate 14% Fixable by listing
Not cheap
Little bit on the expensive side for what you get
overpriced
the size is small
smaller then expected
Arrived fast smaller then what I thought
Quality not as expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Space questions
Answered from the same tracked data.









