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Lego Space

Fail

The top 5 brands take 97% of clicks, so Lego Space is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£350K/yr365K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
47%top-5 click share · 8 brands · 302 sellers

Flapen Score

Lego Space against its category

The dotted line is the Toys & Games average. Past it, Lego Space is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Space market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Space 365K times last year and spent an estimated £350K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
2.1%
Market size, estimated
£350Ka year
Top search term
lego space165K searches a year

02 · Price

A sale here is worth £45.01.

Listings sell for £45.01 on average, from £5.33 to £164.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £45.01 that is £5K to £11K a year per listing.

Average price
£45.01inside the $15 to $100 sweet spot
Price range
£5.33–£164.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£5K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,382 within Building & Construction Toys. It carries 1,021 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#1,382in Building & Construction Toys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
34

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Space products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

302

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 87%

Open market

2%

  • LEGO85%
  • TYCOLE6%
  • APENGBAOL3%
  • Clementoni2%
  • Booyuer2%
  • MOCBURIKU1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lego Space search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26JanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Lego Space search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego space165K/yr
  • space lego67K/yr
  • lego rocket31K/yr
  • lego spaceship21K/yr
  • lego city space22K/yr
  • lego astronaut10K/yr
  • lego space sets13K/yr
  • rocket lego7K/yr
  • space lego set5K/yr
  • lego technic space9K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Space

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
21%of negative reviews mention “Assembly/Installation”
0.5%of orders come back
“Hard to build it”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lego Space questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data