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Lego Solar System

Fail

The top 5 brands take 100% of clicks, so Lego Solar System is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£17K/yr17K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 70 sellers

Flapen Score

Lego Solar System against its category

The dotted line is the Toys & Games average. Past it, Lego Solar System is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Solar System market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Solar System 17K times last year and spent an estimated £17K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
2.4%
Market size, estimated
£17Ka year
Peak month
December7.9× the quietest month
Top search term
lego solar system10K searches a year

02 · Price

A sale here is worth £42.26.

Listings sell for £42.26 on average, from £12.62 to £106.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £42.26 that is £4K to £11K a year per listing.

Average price
£42.26inside the $15 to $100 sweet spot
Price range
£12.62–£106.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,538 within Building & Construction Toys. It carries 566 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,538in Building & Construction Toys
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lego Solar System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • LEGO73%
  • Imagibox13%
  • MOCBURIKU8%
  • PERFECT LASER4%
  • MirthMakers3%

Demand

Lego Solar System search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Lego Solar System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego solar system10K/yr
  • lego planets5K/yr
  • lego planet earth and moon in orbit2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Solar System

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting19%−0.07

Parts missing and bad instructions

the instructions are incredibly vague

Size-Overall13%−0.04

These are smaller than marbles

Value For Money13%

To expensive for what it is

Not worth

Durability6%+0.27

just take a break

Advertised Vs Actual Product4%−0.01

Too complicated and also pluto isnt exactly in the solar system,so i think that it is a little deceiving in the image

Love

Design-Overall22%−0.03

Enjoyed the build

Excellent Kit and a Delightful Build

AMAZING Lego build

Value For Money15%

Money well spent

great value for money

Ok for the Price

Gifting Purpose9%+1.11

Highly recommended as a gift

The Perfect Gift

Great gift ideas for kids

Quality-Overall8%

Excellent Kit perfectly

Good quality toy

The pieces are of decent quality

Educational-Overall6%+0.73

Fun and educational

Once completed, it serves as both a decorative model and an educational tool

It's a good game for learning names and order

Return

1.3% Return rate 22% Fixable by listing

Quality-Overall22%▂▃▁▃▁█

bad quality

Gifting Purpose21%█▁█▃█▁
Size-Overall15%██▁▂▁▁

These are smaller than marbles

Value For Money14%▁▁▁█▁▁

To expensive for what it is

Not worth

Functionality-Overall8%▁▅█▁▁▁

FAQ

Common Lego Solar System questions

Answered from the same tracked data.