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Lego Skyline

Fail

The top 5 brands take 100% of clicks, so Lego Skyline is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£30K/yr51K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
97%top-5 click share · 2 brands · 179 sellers

Flapen Score

Lego Skyline against its category

The dotted line is the Toys & Games average. Past it, Lego Skyline is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Skyline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Skyline 51K times last year and spent an estimated £30K. All 2 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
2.0%
Market size, estimated
£30Ka year
Top search term
lego skyline20K searches a year

02 · Price

A sale here is worth £28.91.

Listings sell for £28.91 on average, from £14.39 to £81.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £28.91 that is £14K to £22K a year per listing.

Average price
£28.91inside the $15 to $100 sweet spot
Price range
£14.39–£81.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
£14K–£22K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #400 within Building & Construction Toys. It carries 6,258 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#400in Building & Construction Toys
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,258per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Skyline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

179

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LocoLee5%

Demand

Lego Skyline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top Lego Skyline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego skyline20K/yr
  • lego nissan skyline gtr r3411K/yr
  • nissan skyline lego8K/yr
  • lego nissan skyline5K/yr
  • lego nissan4K/yr
  • lego gtr3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Skyline

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation33%−0.10

Spent 2-3 hrs building it

It did take me 3 days to build

Size-Overall25%+0.53

Very small

Educational-Overall8%

he couldn't find an instructor with availability

Love

Design-Overall21%+1.26

the design is amazing

Great build

Great to build

Quality-Overall13%+0.67

It looks a really good quality build

Over the years the detail has greatly improved

Good quality

Assembly/Installation9%−0.10

Easy to build

looks great when installed

easy to put together

Gifting Purpose9%+0.46

Given as a gift

Great present fo my granddaughter

Perfect gift and treat to yourself

Collectibles9%+0.44

Good for collection

now has all of them in lego forms great product

Great set of Lego

Return

1.2% Return rate 18% Fixable by listing

Gifting Purpose30%█▃▆▇▄▇
Defective Material/Parts11%▁█▄▁▄▁
Size-Overall11%▁▇▃▁█▃

Very small

Quality-Overall11%▁▁▁█▃▁
Value For Money11%▁█▄▁▅▇

FAQ

Common Lego Skyline questions

Answered from the same tracked data.