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Lego Simba

Fail

The top 5 brands take 100% of clicks, so Lego Simba is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£22K/yr93K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
86%top-5 click share · 5 brands · 152 sellers

Flapen Score

Lego Simba against its category

The dotted line is the Toys & Games average. Past it, Lego Simba is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Simba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Simba 93K times last year and spent an estimated £22K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.7%
Market size, estimated
£22Ka year
Top search term
lego simba25K searches a year

02 · Price

A sale here is worth £33.01.

Listings sell for £33.01 on average, from £11.23 to £80.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £33.01 that is £25K to £33K a year per listing.

Average price
£33.01inside the $15 to $100 sweet spot
Price range
£11.23–£80.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£25K–£33K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,491 within Building & Construction Toys. It carries 1,488 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#2,491in Building & Construction Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,488per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lego Simba products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

152

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • LEGO80%
  • BRICKCOMPLETE13%
  • QLT QIAOLETONG3%
  • LocoLee2%
  • BRIKSMAX2%

Search terms

Top Lego Simba search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego simba25K/yr
  • simba lego25K/yr
  • lion king lego21K/yr
  • lego lion king11K/yr
  • lion lego4K/yr
  • simba lego set4K/yr
  • lego simba lion king4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Simba

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Assembly/Installation”
0.8%of orders come back
“Took him a little longer to assemble”
A buyer, on “Assembly/Installation”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lego Simba questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data