Lego Simba
FailThe top 5 brands take 100% of clicks, so Lego Simba is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £22K/yr93K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 152 sellers
Flapen Score
Lego Simba against its category
The dotted line is the Toys & Games average. Past it, Lego Simba is stronger. Inside it, weaker.
Market
The Lego Simba market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Simba 93K times last year and spent an estimated £22K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £22Ka year
- Top search term
- lego simba25K searches a year
02 · Price
A sale here is worth £33.01.
Listings sell for £33.01 on average, from £11.23 to £80.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £33.01 that is £25K to £33K a year per listing.
- Average price
- £33.01inside the $15 to $100 sweet spot
- Price range
- £11.23–£80.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £25K–£33K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,491 within Building & Construction Toys. It carries 1,488 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #2,491in Building & Construction Toys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,488per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Lego Simba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Disney Young Simba the Lion King - Collectible Animal Figure Building Set - Nostalgic Gift for Mothers - Home or Office Décor Model Kit for Adults - 43247
- Price
- £72.38
- Rating
- 4.8/5
- Reviews
- 1,167
- Age
- 2y ago

LEGO Disney Simba the Lion King Cub Building Toy for 6 Plus Year Old Girls & Boys Construction Figure Playset 1994 Movie Memorabilia Set 30th Idea for Kids 43243
- Price
- £11.23
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 2y ago

BRICKCOMPLETE Lego Set: 43243 Simba the Lion Boy of the King & 30665 Jungle Explorer with Baby Gorilla
- Price
- £20.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2y ago

LEGO Creator 3 in 1 Wild Animals: Majestic Lion Toy - Animal Figure Transforms into a Lioness or 2 Cubs - DIY Kids Room Decor - Birthday Gift for 9+ Year Old Girls & Boys - 31386
- Price
- £48.72
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1mo ago

QLT QIAOLETONG Lion Warthog Meerkat Mini Building Blocks Sets Not Compatible with Lego Animals 1856 PCS Micro Mini Building Toy Bricks for Adults Party Favors for Kids Boys Girls 14+
- Price
- £25.15
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 8mo ago
Trending
estimated 90-day click momentum
LEGO Creator 3 in 1 Wild Animals: Majestic Lion Toy - Animal Figure Transforms into a Lioness or 2 Cubs - DIY Kids Room Decor - Birthday Gift for 9+ Year Old Girls & Boys - 31386
- Price
- £48.72
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1mo ago

BRICKCOMPLETE Lego Set: 43243 Simba the Lion Boy of the King & 30665 Jungle Explorer with Baby Gorilla
- Price
- £20.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2y ago

QLT QIAOLETONG Lion Warthog Meerkat Mini Building Blocks Sets Not Compatible with Lego Animals 1856 PCS Micro Mini Building Toy Bricks for Adults Party Favors for Kids Boys Girls 14+
- Price
- £25.15
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 8mo ago

LEGO 31112 Creator Wild Lion
- Price
- £26.27
- Rating
- 4.7/5
- Reviews
- 3,428
- Age
- 5y ago

LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 7,323
- Age
- 3y ago
Newest
by launch date
LEGO Creator 3 in 1 Wild Animals: Majestic Lion Toy - Animal Figure Transforms into a Lioness or 2 Cubs - DIY Kids Room Decor - Birthday Gift for 9+ Year Old Girls & Boys - 31386
- Price
- £48.72
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1mo ago

QLT QIAOLETONG Lion Warthog Meerkat Mini Building Blocks Sets Not Compatible with Lego Animals 1856 PCS Micro Mini Building Toy Bricks for Adults Party Favors for Kids Boys Girls 14+
- Price
- £25.15
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 8mo ago

LEGO Disney Lucky & Penny 101 Dalmatians Puppies Toy - Play & Display Animal Figures with Movable Heads Legs & Tails - incl. a Bone and TV - Gift for 6+ Year Old Girls 43271
- Price
- £12.88
- Rating
- 4.8/5
- Reviews
- 899
- Age
- 1y ago

LEGO | Disney 101 Dalmatians Puppy Figure - Customisable Building Set for Adults - Transforms Into 1 of 6 Cute Dogs with a Rotating Head and Tail - DIY Home Decor - Gift Idea for Fans - 43269
- Price
- £80.08
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 1y ago

Light Kit for Lego Young Simba the Lion King Lighting Set for Lego 43247 Young Simba the Lion King Set - Not Include Models Just Light Kit
- Price
- £21.83
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
152
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- LEGO80%
- BRICKCOMPLETE13%
- QLT QIAOLETONG3%
- LocoLee2%
- BRIKSMAX2%
Search terms
Top Lego Simba search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego simba25K/yr
- simba lego25K/yr
- lion king lego21K/yr
- lego lion king11K/yr
- lion lego4K/yr
- simba lego set4K/yr
- lego simba lion king4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Simba
We read the reviews and the return reasons for every product selling here.
“Took him a little longer to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Simba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









