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Lego Simba

Fail

The top 5 brands take 100% of clicks, so Lego Simba is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£22K/yr93K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
86%top-5 click share · 5 brands · 152 sellers

Flapen Score

Lego Simba against its category

The dotted line is the Toys & Games average. Past it, Lego Simba is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Simba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Simba 93K times last year and spent an estimated £22K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.7%
Market size, estimated
£22Ka year
Top search term
lego simba25K searches a year

02 · Price

A sale here is worth £33.01.

Listings sell for £33.01 on average, from £11.23 to £80.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £33.01 that is £25K to £33K a year per listing.

Average price
£33.01inside the $15 to $100 sweet spot
Price range
£11.23–£80.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£25K–£33K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,491 within Building & Construction Toys. It carries 1,488 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#2,491in Building & Construction Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,488per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lego Simba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • LEGO80%
  • BRICKCOMPLETE13%
  • QLT QIAOLETONG3%
  • LocoLee2%
  • BRIKSMAX2%

Search terms

Top Lego Simba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego simba25K/yr
  • simba lego25K/yr
  • lion king lego21K/yr
  • lego lion king11K/yr
  • lion lego4K/yr
  • simba lego set4K/yr
  • lego simba lion king4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Simba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation25%+0.42

Took him a little longer to assemble

Found the books slightly confusing to build

Takes many hours to put together

Functionality-Overall13%−0.06

Make the wings better! Wings fell off allot

Durability13%−0.06

Ran out of bricks on last animal

Size-Overall11%+0.27

which are tiny

not so large that it takes over a shelf

Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller

Instructions/User Manual/Troubleshooting3%

Firstly the listing clearly states that this build is for age 14 plus which is partly down to the complexity of the instructions. complex

Love

Fun/Entertainment Experience18%0.00

Great fun

Fun and easy to build and super cute

Fun to build

Gifting Purpose13%+1.24

Was great for a Christmas present

Amazing gift

Birthday gift

Quality-Overall12%+0.46

Perfect & Good Quality

I like the quality and the fact that, once built, it is quite sturdy

Lego always excellent quality

Design-Overall11%+0.78

its a great buy — stylish

Great build

Brilliant designs

Value For Money9%+0.86

Value for money

Good value

worth my money

Return

0.8% Return rate 10% Fixable by listing

Gifting Purpose65%▁▃▆▅█▁
Value For Money10%▁█▁▄▁▁
Defective Material/Parts6%▁▁▄▃▁█
Size-Overall6%▁▆▁▁▁█

which are tiny

not so large that it takes over a shelf

Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller

Instructions/User Manual/Troubleshooting3%▁▁▁█▁▁

Firstly the listing clearly states that this build is for age 14 plus which is partly down to the complexity of the instructions. complex

FAQ

Common Lego Simba questions

Answered from the same tracked data.