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Lego Shark

Fail

The top 5 products take 100% of clicks, so Lego Shark is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£14K/yr47K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 57 sellers

Flapen Score

Lego Shark against its category

The dotted line is the Toys & Games average. Past it, Lego Shark is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Shark market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Shark 47K times last year and spent an estimated £14K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.5%
Market size, estimated
£14Ka year
Peak month
December3.7× the quietest month
Top search term
lego shark29K searches a year

02 · Price

A sale here is worth £20.73.

Listings sell for £20.73 on average, from £6.14 to £29.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £20.73 that is £2K to £5K a year per listing.

Average price
£20.73inside the $15 to $100 sweet spot
Price range
£6.14–£29.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,766 within Building & Construction Toys. It carries 71 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.6%
Average rank
#1,766in Building & Construction Toys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lego Shark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO83%
  • QGGQ7%
  • kiothdre6%
  • highdar4%

Demand

Lego Shark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Lego Shark

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%−0.17

be prepared: it definitely needs an adult to help with the more intricate assembly

I had to give up on building this shark around step 48 as there are just far too many pieces missing

Durability7%−0.01

it cracked me up

Design-Overall7%

The building blocks I bought before were just lifeless models

Quality-Overall5%+0.60

you can tell the quality control isn't as strict

you don't quite get the same quality

Value For Money3%+0.63

have found it to become very very overpriced in the last year or so

Love

Fun/Entertainment Experience19%+0.23

This is great fun to build

Kids loved it

Great toy

Instructions/User Manual/Troubleshooting16%+1.58

The instructions are clear

Good instructions

The instructions are easy to follow

Design-Overall11%

The design looks really cool once built

makes a great display piece

The build itself was enjoyable

Quality-Overall8%+0.60

Good quality

The parts are all well made

The bricks are well made

Gifting Purpose8%+0.63

Bought as a gift

Great gift

A great birthday gift that provides a few hours of solid bonding time. and fun for the big kids too

Return

0.2% Return rate 0% Fixable by listing

Gifting Purpose42%▁█▁▁▅▅
Defective Material/Parts13%▁▁▁▁█▃
Assembly/Installation13%▁▁▁▁▁█

be prepared: it definitely needs an adult to help with the more intricate assembly

I had to give up on building this shark around step 48 as there are just far too many pieces missing

Weight Heavy8%
Instructions/User Manual/Troubleshooting8%

FAQ

Common Lego Shark questions

Answered from the same tracked data.