- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £98K/yr75K searches / yr
- 90-day growth
- -32.7%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 170 sellers
Flapen Score
Lego Rocket against its category
The dotted line is the Toys & Games average. Past it, Lego Rocket is stronger. Inside it, weaker.
Market
The Lego Rocket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Rocket 75K times last year and spent an estimated £98K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -32.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £98Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- lego rocket31K searches a year
02 · Price
A sale here is worth £66.27.
Listings sell for £66.27 on average, from £4.97 to £216.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £66.27 that is £7K to £17K a year per listing.
- Average price
- £66.27inside the $15 to $100 sweet spot
- Price range
- £4.97–£216.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,598 within Building & Construction Toys. It carries 1,774 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #1,598in Building & Construction Toys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,774per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Lego Rocket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Figure to Spaceship Building Toys for Kids Boys Girls Aged 6 and up Creative Gift Idea
- Price
- £6.99
- Rating
- 4.8/5
- Reviews
- 8,331
- Age
- 3y ago
LEGO Technic NASA Artemis Space Launch System Rocket - Interactive STEM Toy w/ 4 Astronauts and a Separation Function - Birthday Gift for 9+ Year Old Boys & Girls - 42221
- Price
- £39.52
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 6mo ago
LEGO Icons NASA Artemis Space Launch System Set Model Kit for Adults to Build Includes an Orion Capsule and Launch Tower Home and Office Desk Decor Gifts for Men Women Him or Her 10341
- Price
- £164.80
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 2y ago
LEGO Icons NASA Space Shuttle Discovery Model Building Set for Adults Spaceship Collection with Hubble Telescope gift idea 10283
- Price
- £195.79
- Rating
- 4.6/5
- Reviews
- 562
- Age
- 5y ago
LEGO City Interstellar Spaceship Toy Set Outer Space Building Toys for 6 Plus Year Old boys Girls & Kids With Astronaut Minifigure for Imaginative Play Birthday Gift Idea 60430
- Price
- £12.72
- Rating
- 4.7/5
- Reviews
- 2,449
- Age
- 2y ago
Trending
90-day click momentum
APENGBAOL Space Shuttle Building Blocks Set 616 Pieces Mini Rocket Model Kit with Launch Pad Space Program Collectible Display STEM Inspired Construction Toy for Hobbyists & Enthusiasts
- Price
- £22.05
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 3mo ago
LEGO Ideas Tintin Moon Rocket - Spaceship Model Kit for Adults - Display Set w/ 5 Minifigures & Snowy Dog Figure for DIY Desk Decor - Nostalgic Gift Idea for Comic Book Fans - 21367
- Price
- £115.67
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 1mo ago
APENGBAOL Saturn V Space Rocket and Vehicles Building Blocks Set 613 Precision Space Shuttle Building Block Toys for Kids Aged 6-12.Gifts for Adults
- Price
- £24.46
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago
TYCOLE Space Shuttle Building Set 536PCS Model Kit with Stretchable Satellite & Translucent Design Creative Space Gift for Boys & Girls 6+ and Adult Collectors Birthday
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
SPACE - SATURN ROCKET/LONG MARCH ROCKET (167PCS)
- Price
- £10.61
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 7y ago
Newest
by launch dateLEGO Ideas Tintin Moon Rocket - Spaceship Model Kit for Adults - Display Set w/ 5 Minifigures & Snowy Dog Figure for DIY Desk Decor - Nostalgic Gift Idea for Comic Book Fans - 21367
- Price
- £115.67
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 1mo ago
APENGBAOL Space Shuttle Building Blocks Set 616 Pieces Mini Rocket Model Kit with Launch Pad Space Program Collectible Display STEM Inspired Construction Toy for Hobbyists & Enthusiasts
- Price
- £22.05
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 3mo ago
LEGO Technic NASA Artemis Space Launch System Rocket - Interactive STEM Toy w/ 4 Astronauts and a Separation Function - Birthday Gift for 9+ Year Old Boys & Girls - 42221
- Price
- £39.52
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 6mo ago
Booyuer Space Shuttle 11-in-1 STEM Building Set 888 PCS Rocket Mars Exploration & City Space Station Gift for Kids 6-12 Boys & Girls Birthday & Holiday Present
- Price
- £26.89
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
YGNNXRN 461PCS City Space Shuttle STEM Building Toy Rocket Space Shuttle Lunar Rover & Satellite Set Gift for Kids Aged 612 Boys & Girls Birthday & Christmas
- Price
- £14.60
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
170
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
3%
- LEGO79%
- APENGBAOL7%
- Booyuer4%
- TYCOLE3%
- YGNNXRN2%
- Clementoni2%
- Open — no brand owns it (2 brands, 3%)
Demand
Lego Rocket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Lego Rocket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego rocket31K/yr
- lego space shuttle30K/yr
- rocket lego7K/yr
- lego shuttle7K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Rocket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard to build it
a quite difficult build
Very fiddly and difficult to put some pieces together
It was relatively expensive
TBH I wasnt convinced this was good value for money
Not cheap,
It made me feel like a madly skilled engineer rather than something sticking blocks together from a comprehensive instruction manual
Although the instructions are not as clear as my 8 year old grandson
looks Amazing, boring and no fun to build
not a fun build
Not suitable for 6yos
Love
Amazing great fun
Great fun to build
was very engaging
Excellent build
It looks great
tend to appreciate the realistic design
Good value for money
Well worth the money
Great price
Great for a gift
Great little gift
Birthday gift
Lego's quality shines through
good product
Quality toy
Return
0.7% Return rate 17% Fixable by listing
It was relatively expensive
TBH I wasnt convinced this was good value for money
Not cheap,
It is quite large so check the size before you buy
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Rocket questions
Answered from the same tracked data.