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Lego Rocket

Fail

Demand is soft, at -32.7% this quarter, so Lego Rocket is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£98K/yr75K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
64%top-5 click share · 8 brands · 170 sellers

Flapen Score

Lego Rocket against its category

The dotted line is the Toys & Games average. Past it, Lego Rocket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Rocket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Rocket 75K times last year and spent an estimated £98K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
2.0%
Market size, estimated
£98Ka year
Peak month
December6.0× the quietest month
Top search term
lego rocket31K searches a year

02 · Price

A sale here is worth £66.27.

Listings sell for £66.27 on average, from £4.97 to £216.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £66.27 that is £7K to £17K a year per listing.

Average price
£66.27inside the $15 to $100 sweet spot
Price range
£4.97–£216.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,598 within Building & Construction Toys. It carries 1,774 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,598in Building & Construction Toys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,774per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lego Rocket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

170

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

3%

  • LEGO79%
  • APENGBAOL7%
  • Booyuer4%
  • TYCOLE3%
  • YGNNXRN2%
  • Clementoni2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lego Rocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Lego Rocket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego rocket31K/yr
  • lego space shuttle30K/yr
  • rocket lego7K/yr
  • lego shuttle7K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Rocket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Assembly/Installation”
0.7%of orders come back
“Hard to build it”
A buyer, on “Assembly/Installation”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Rocket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data