Lego Road Plates
FailThe top 5 brands take 100% of clicks, so Lego Road Plates is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £33K/yr39K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 41 sellers
Flapen Score
Lego Road Plates against its category
The dotted line is the Toys & Games average. Past it, Lego Road Plates is stronger. Inside it, weaker.
Market
The Lego Road Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Road Plates 39K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £33Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- lego road plates18K searches a year
02 · Price
A sale here is worth £15.86.
Listings sell for £15.86 on average, from £13.58 to £18.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £15.86 that is £4K to £8K a year per listing.
- Average price
- £15.86inside the $15 to $100 sweet spot
- Price range
- £13.58–£18.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #693 within Building & Construction Toys. It carries 2,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 14.3%
- Average rank
- #693in Building & Construction Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,810per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lego Road Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO 60304 City Road Plates Building Toys Set with Traffic Lights Trees & Glow in the Dark Bricks Gifts for 5 Plus Year Old Kids Boys & Girls
- Price
- £13.58
- Rating
- 4.8/5
- Reviews
- 4,964
- Age
- 5y ago

Road Base Plates for Building Blocks 6-Pack Compatible with Major Brands
- Price
- £16.07
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago

Road Base Plates for Building Blocks 8-Pack Compatible with Major Brands
- Price
- £18.38
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago

Peohud 12 Pieces Road Base Plates 10 x 10 Building Blocks Base Plates for Building Bricks Compatible with All Major Brands City Street Plates 4 Curve / 4 T Junction / 3 Straight / 1 Crossroad
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago

Feleph Classic Road Base Plates Straight Street Town Road Building Set 25 x 25 cm Baseplate Compatible with Major Brands Building Bricks(Straight 4 Pieces)
- Price
- £18.10
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 8y ago
Trending
90-day click momentum
Road Base Plates for Building Blocks 8-Pack Compatible with Major Brands
- Price
- £18.38
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago

Feleph Classic Road Base Plates Straight Street Town Road Building Set 25 x 25 cm Baseplate Compatible with Major Brands Building Bricks(Straight 4 Pieces)
- Price
- £18.10
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 8y ago

Road Base Plates for Building Blocks 6-Pack Compatible with Major Brands
- Price
- £16.07
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago

LEGO 60304 City Road Plates Building Toys Set with Traffic Lights Trees & Glow in the Dark Bricks Gifts for 5 Plus Year Old Kids Boys & Girls
- Price
- £13.58
- Rating
- 4.8/5
- Reviews
- 4,964
- Age
- 5y ago

Peohud 12 Pieces Road Base Plates 10 x 10 Building Blocks Base Plates for Building Bricks Compatible with All Major Brands City Street Plates 4 Curve / 4 T Junction / 3 Straight / 1 Crossroad
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago
Newest
by launch date
Peohud 12 Pieces Road Base Plates 10 x 10 Building Blocks Base Plates for Building Bricks Compatible with All Major Brands City Street Plates 4 Curve / 4 T Junction / 3 Straight / 1 Crossroad
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago

Lekebaby 6 Pack Road Base Plates 10x10 City Street Plates Compatible with All Major Brands 4 Curved/1 Straight/1 T-Junction
- Price
- £14.36
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago

LEGO 60304 City Road Plates Building Toys Set with Traffic Lights Trees & Glow in the Dark Bricks Gifts for 5 Plus Year Old Kids Boys & Girls
- Price
- £13.58
- Rating
- 4.8/5
- Reviews
- 4,964
- Age
- 5y ago

Road Base Plates for Building Blocks 8-Pack Compatible with Major Brands
- Price
- £18.38
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago

Road Base Plates for Building Blocks 6-Pack Compatible with Major Brands
- Price
- £16.07
- Rating
- 4.5/5
- Reviews
- 5,775
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- LEGO60%
- APOSTROPHE Games24%
- Peohud6%
- Feleph5%
- Lekebaby5%
Demand
Lego Road Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Lego Road Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego road plates18K/yr
- lego road13K/yr
- lego roads4K/yr
- lego city road plates4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Road Plates
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Fit's Lego
Hours of fun
Return
0.6% Return rate 25% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Road Plates questions
Answered from the same tracked data.









