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Lego Pyramid

Fail

The top 5 brands take 100% of clicks, so Lego Pyramid is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£17K/yr14K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
97%top-5 click share · 5 brands · 42 sellers

Flapen Score

Lego Pyramid against its category

The dotted line is the Toys & Games average. Past it, Lego Pyramid is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Pyramid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Pyramid 14K times last year and spent an estimated £17K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.6%
Market size, estimated
£17Ka year
Top search term
lego pyramids of giza6K searches a year

02 · Price

A sale here is worth £45.69.

Listings sell for £45.69 on average, from £19.90 to £100.91. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £45.69 that is £5K to £11K a year per listing.

Average price
£45.69inside the $15 to $100 sweet spot
Price range
£19.90–£100.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
£5K–£11K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #3,181 within Building & Construction Toys. It carries 660 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
33.3%
Average rank
#3,181in Building & Construction Toys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
660per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lego Pyramid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • LEGO84%
  • Auspcers5%
  • GEAMENT4%
  • Cbmesmeric3%
  • YEABRICKS3%

Demand

Lego Pyramid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lego Pyramid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting50%−0.06

The instructions aren't the clearest

Love

Design-Overall38%+2.86

Great build

This is great to build

Excellent build, unbelievable detail

Fun/Entertainment Experience13%+0.68

Any history fans will really enjoy this

Brightness/Shine/Glow13%+0.68

no more than other light kits looks great lit up

Quality-Overall13%−0.06

The quality is pretty good; however

Assembly/Installation13%+0.68

Works well if a little fiddly to install

Return

1.5% Return rate 33% Fixable by listing

Product Condition67%▁▁█▁▁▁
Size-Overall33%▁▁█▁▁▁

FAQ

Common Lego Pyramid questions

Answered from the same tracked data.