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Lego Porsche

Fail

The top 5 brands take 100% of clicks, so Lego Porsche is a Fail.

Flapen Score
25
25 / 100
Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 44
Market size
£96K/yr117K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
88%top-5 click share · 4 brands · 106 sellers

Flapen Score

Lego Porsche against its category

The dotted line is the Toys & Games average. Past it, Lego Porsche is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Porsche market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Porsche 117K times last year and spent an estimated £96K. All 4 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.6%
Market size, estimated
£96Ka year
Top search term
lego porsche 91141K searches a year

02 · Price

A sale here is worth £130.01.

Listings sell for £130.01 on average, from £14.48 to £609.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £130.01 that is £13K to £33K a year per listing.

Average price
£130.01above the $15 to $100 sweet spot
Price range
£14.48–£609.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£13K–£33K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,762 within Building & Construction Toys. It carries 2,356 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#1,762in Building & Construction Toys
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,356per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lego Porsche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • LEGO93%
  • LocoLee3%
  • YEABRICKS2%
  • Nifeliz2%

Demand

Lego Porsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 5.2× · 7 of 12 months tracked

Search terms

Top Lego Porsche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego porsche 91141K/yr
  • porsche 911 lego33K/yr
  • lego porsche 911 gt3 rs19K/yr
  • lego technic porsche9K/yr
  • lego porche4K/yr
  • lego 9114K/yr
  • lego technic porsche 911 gt3 rs3K/yr
  • lego gt3 rs3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Porsche

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%+0.26

Parts can be very fiddly to put together

can be difficult to put together

takes time to build though

Color13%−0.08

Just wish it was a better colour :-D

My only problem i had with this model was the colour

Size-Overall13%+0.33

bigger than expected

it was bigger than expected similar to the fast and furious r34

Connectivity-Overall6%−0.04

If you try connect it the whole thing breaks

Durability6%−0.04

If you try connect it the whole thing breaks

Love

Design-Overall24%−0.01

really enjoyed building it

Great build looks amazing

The detail in this is amazing

Value For Money19%+1.60

Good price

Great value for money

Happy with the price paid

Quality-Overall10%+0.86

Good kit

Very impressive model

Great quality and price

Instructions/User Manual/Troubleshooting7%−0.02

there are exceptional instructions

Perfect gift idea that has detailed instructions

The instructions are easy to follow

Fun/Entertainment Experience7%+0.77

thoroughly enjoys playing with it

So much fun

Fun build, looks great

Return

0.8% Return rate 14% Fixable by listing

Gifting Purpose43%▁▅█▁▄▃
Defective Material/Parts17%▁█▁▁█▁
Product Condition12%█▁▁▁▁▃
Advertised Vs Actual Product10%▁█▁▁▁▁
Functionality-Overall7%▁▁▁▁█▆

FAQ

Common Lego Porsche questions

Answered from the same tracked data.