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Lego Police Station

Fail

The top 5 brands take 99% of clicks, so Lego Police Station is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£30K/yr63K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
54%top-5 click share · 6 brands · 216 sellers

Flapen Score

Lego Police Station against its category

The dotted line is the Toys & Games average. Past it, Lego Police Station is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Police Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Police Station 63K times last year and spent an estimated £30K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
1.0%
Market size, estimated
£30Ka year
Peak month
December2.9× the quietest month
Top search term
lego police station30K searches a year

02 · Price

A sale here is worth £50.17.

Listings sell for £50.17 on average, from £5.60 to £299.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £50.17 that is £5K to £13K a year per listing.

Average price
£50.17inside the $15 to $100 sweet spot
Price range
£5.60–£299.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,699 within Building & Construction Toys. It carries 1,934 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#2,699in Building & Construction Toys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,934per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Police Station products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

216

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

0%

  • LEGO85%
  • Ebortsin5%
  • QLT QIAOLETONG5%
  • JUCYJULY3%
  • Playmobil2%
  • Blue Ocean1%
  • Open — no brand owns it (0%)

Demand

Lego Police Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Lego Police Station search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego police station30K/yr
  • lego police car23K/yr
  • lego prison5K/yr
  • lego city police car4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Police Station

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.9%of orders come back
“the instructions are rubbish”
A buyer, on “Instructions/User Manual/Troubleshooting”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Police Station questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data