Lego Police Station
FailThe top 5 brands take 99% of clicks, so Lego Police Station is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £30K/yr63K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 216 sellers
Flapen Score
Lego Police Station against its category
The dotted line is the Toys & Games average. Past it, Lego Police Station is stronger. Inside it, weaker.
Market
The Lego Police Station market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Police Station 63K times last year and spent an estimated £30K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £30Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- lego police station30K searches a year
02 · Price
A sale here is worth £50.17.
Listings sell for £50.17 on average, from £5.60 to £299.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £50.17 that is £5K to £13K a year per listing.
- Average price
- £50.17inside the $15 to $100 sweet spot
- Price range
- £5.60–£299.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,699 within Building & Construction Toys. It carries 1,934 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #2,699in Building & Construction Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Police Station products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO City Police Station Building Kit for Kids aged 6+ with a Helicopter Patrol Vehicle and Customized Bin Lorry Plus 5 Minifigures Including 3 LEGO City TV Characters and a Dog Figure 60316
- Price
- £37.62
- Rating
- 4.8/5
- Reviews
- 3,423
- Age
- 4y ago
LEGO City Police Prison Island Toy for 7 Plus Year Old Boys Girls & Kids Emergency Vehicles Set with Helicopter Boat 7 Minifigures Dog & Shark Figures for Imaginative Play Birthday Gift 60419
- Price
- £63.05
- Rating
- 4.8/5
- Reviews
- 1,014
- Age
- 2y ago
LEGO City Police Prisoner Transport Van Toy - Model Truck Kit w/Motorbike 3 Minifigures & Removable Cell Door - Birthday Gift Idea for 6+ Year Old Boys - 60479
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 2,403
- Age
- 6mo ago
LEGO City Police Car and Muscle Car Chase Racing Vehicle Toys for 6 Plus Year Old Boys & Girls Fun Gift for Kids Who Love Pretend Play Includes Officer and Crook Minifigures 60415
- Price
- £13.73
- Rating
- 4.7/5
- Reviews
- 2,403
- Age
- 2y ago
LEGO 60239 City Police Police Patrol Car
- Price
- £25.32
- Rating
- 4.7/5
- Reviews
- 8,721
- Age
- 7y ago
Trending
90-day click momentum
LEGO Police Station 10278 Building Kit; A Highly Detailed Displayable Model for Adults New 2021 (2 923 Pieces)
- Price
- £299.66
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 5y ago
LEGO City Police Station 60246 Police Toy Fun Building Set for Kids New 2020 (743 Pieces)
- Price
- £116.16
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 6y ago
JUCYJULY City Police Station Building Set with 2 Emergency Vehicles - Detailed Brick Construction Toy with Multi-Level Headquarters Barriers Searchlights Parachute & Tree (6008)
- Price
- £25.41
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
LEGO City Rides Police Truck Toy - Emergency Vehicles Building Set w/a Police Officer Junior Minifigure - Party Bag Fillers - Small Collectible Gift for 5+ Year Old Boys - 60481
- Price
- £6.07
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 6mo ago
LEGO City Police Prisoner Transport Van Toy - Model Truck Kit w/Motorbike 3 Minifigures & Removable Cell Door - Birthday Gift Idea for 6+ Year Old Boys - 60479
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 2,403
- Age
- 6mo ago
Newest
by launch dateJUCYJULY City Police Station Building Set with 2 Emergency Vehicles - Detailed Brick Construction Toy with Multi-Level Headquarters Barriers Searchlights Parachute & Tree (6008)
- Price
- £25.41
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
LEGO City Police Prisoner Transport Van Toy - Model Truck Kit w/Motorbike 3 Minifigures & Removable Cell Door - Birthday Gift Idea for 6+ Year Old Boys - 60479
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 2,403
- Age
- 6mo ago
LEGO City Rides Police Truck Toy - Emergency Vehicles Building Set w/a Police Officer Junior Minifigure - Party Bag Fillers - Small Collectible Gift for 5+ Year Old Boys - 60481
- Price
- £6.07
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 6mo ago
Playmobil | Action Heroes | Police Command Centre | Police toy | Adventure toy for children aged 4+ | Encourages role play & creativity | With play figures & accessories | 71873
- Price
- £44.01
- Rating
- 4.7/5
- Reviews
- 510
- Age
- 1y ago
LEGO City Police Boat Chase Set - incl. 2 Boat Toys 3 Minifigures & a Shark Animal Figure - Gift for 6+ Year Old Boys & Girls - 60456
- Price
- £14.87
- Rating
- 4.8/5
- Reviews
- 2,466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
216
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- LEGO85%
- Ebortsin5%
- QLT QIAOLETONG5%
- JUCYJULY3%
- Playmobil2%
- Blue Ocean1%
- Open — no brand owns it (0%)
Demand
Lego Police Station search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Lego Police Station search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego police station30K/yr
- lego police car23K/yr
- lego prison5K/yr
- lego city police car4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Police Station
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the instructions are rubbish
A bit fiddly sometimes
Very small
It took hours to build
Not the best value in terms of bricks per pound
Love
keep him engaged
it was also great fun
Fun to build
A nice gift
Great gift
Brilliant for birthday gifts
it's an affordable
Good price
Great value for money
Bought for my son who loves Lego easy to assemble
Was fairly easy to construct
they enjoyed building
Good price and amazing Lego quality
High quality from lego
good quality
Return
0.9% Return rate 20% Fixable by listing
Very small
Not the best value in terms of bricks per pound
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Police Station questions
Answered from the same tracked data.