Lego Plane
FailThe top 5 brands take 98% of clicks, so Lego Plane is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £302K/yr337K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 179 sellers
Flapen Score
Lego Plane against its category
The dotted line is the Toys & Games average. Past it, Lego Plane is stronger. Inside it, weaker.
Market
The Lego Plane market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Plane 337K times last year and spent an estimated £302K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.
- Searches, last 12 months
- 337K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £302Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- lego plane149K searches a year
02 · Price
A sale here is worth £35.14.
Listings sell for £35.14 on average, from £6.99 to £162.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £35.14 that is £9K to £18K a year per listing.
- Average price
- £35.14inside the $15 to $100 sweet spot
- Price range
- £6.99–£162.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£18K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,338 within Building & Construction Toys. It carries 2,122 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 95%
- Out of stock, average day
- 9.0%
- Average rank
- #1,338in Building & Construction Toys
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,122per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Lego Plane products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO City Passenger Aeroplane Toy Building Set Large Plane Model with Airport Ground Crew Vehicles: Apron Bus Pushback Tug Catering Loader Baggage Truck plus 9 Minifigures 60367
- Price
- £55.78
- Rating
- 4.8/5
- Reviews
- 1,753
- Age
- 2y ago
LEGO City Emergency Air Ambulance Airplane Toy - Medical Plane Model - 3 Minifigures incl. a Doctor and Pilot plus a Snowscooter Stretcher & Tools Gift for 6+ Year Old Boys - 60465
- Price
- £29.03
- Rating
- 4.8/5
- Reviews
- 702
- Age
- 1y ago
LEGO City Jet vs. Car Toy - Building Kit w/Plane Supercar Plus Pilot & Driver Minifigures - Creative Birthday Gift Idea for 6+ Year Old Boys - 60489
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 6mo ago
LEGO Technic Bush Plane Toy - Model Airplane Set for 8+ Year Old Boys & Girls - Spinning Propeller and Piston Engine for Imaginative Role Play - Kids Birthday Gift Idea 42198
- Price
- £13.75
- Rating
- 4.7/5
- Reviews
- 1,072
- Age
- 1y ago
LEGO City Passenger Jet Toy - Plane Model Kit w/ 4 Minifigures & Travel Accessories - Educational Set - Birthday Gift Idea for 4+ Year Old Boys - 60492
- Price
- £20.51
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1mo ago
Trending
90-day click momentumLEGO City Passenger Jet Toy - Plane Model Kit w/ 4 Minifigures & Travel Accessories - Educational Set - Birthday Gift Idea for 4+ Year Old Boys - 60492
- Price
- £20.51
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1mo ago
LEGO City Jet vs. Car Toy - Building Kit w/Plane Supercar Plus Pilot & Driver Minifigures - Creative Birthday Gift Idea for 6+ Year Old Boys - 60489
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 6mo ago
LEGO City Airport with Airplane Toy - Miniature Model Kit w/Terminal Plane Tug Car Bridge 9 Minifigures & Accessories - Birthday Gift Idea for 8+ Year Old Boys - 60502
- Price
- £61.05
- Rating
- 4.8/5
- Reviews
- 532
- Age
- 6mo ago
Reobrix B2 Fighter Jet Building Toy Set Military Bomber Plane Model for Adults 33038 Airplane Cool Aircraft Hobby Fan Collection Decor Gifts for Men Kids Boy 14+ (1977 Pcs)
- Price
- £69.76
- Rating
- 3.8/5
- Reviews
- 109
- Age
- 1y ago
LEGO Creator 3 in 1 Iconic Red Plane - 30669
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch dateLEGO City Passenger Jet Toy - Plane Model Kit w/ 4 Minifigures & Travel Accessories - Educational Set - Birthday Gift Idea for 4+ Year Old Boys - 60492
- Price
- £20.51
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1mo ago
LEGO City Jet vs. Car Toy - Building Kit w/Plane Supercar Plus Pilot & Driver Minifigures - Creative Birthday Gift Idea for 6+ Year Old Boys - 60489
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 6mo ago
LEGO City Airport with Airplane Toy - Miniature Model Kit w/Terminal Plane Tug Car Bridge 9 Minifigures & Accessories - Birthday Gift Idea for 8+ Year Old Boys - 60502
- Price
- £61.05
- Rating
- 4.8/5
- Reviews
- 532
- Age
- 6mo ago
LEGO City Emergency Air Ambulance Airplane Toy - Medical Plane Model - 3 Minifigures incl. a Doctor and Pilot plus a Snowscooter Stretcher & Tools Gift for 6+ Year Old Boys - 60465
- Price
- £29.03
- Rating
- 4.8/5
- Reviews
- 702
- Age
- 1y ago
LEGO Technic Bush Plane Toy - Model Airplane Set for 8+ Year Old Boys & Girls - Spinning Propeller and Piston Engine for Imaginative Role Play - Kids Birthday Gift Idea 42198
- Price
- £13.75
- Rating
- 4.7/5
- Reviews
- 1,072
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
179
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
1%
- LEGO82%
- AKOGD7%
- DAHONPA6%
- Reobrix2%
- Sluban1%
- APOSTROPHE Games1%
- Open — no brand owns it (1 brand, 1%)
Demand
Lego Plane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Lego Plane search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego plane149K/yr
- lego airplane48K/yr
- lego planes26K/yr
- lego aeroplane27K/yr
- plane lego16K/yr
- lego jet11K/yr
- lego planes and jets14K/yr
- airplane lego9K/yr
- lego technic plane10K/yr
- lego aircraft8K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Plane
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive for something unbranded
expensive and small
The build took a while
Instructions are appalling
and those parts that were present were difficult to fix together
falls apart
Drove me mad for several days
just falls apart
Expected better
Very poor quality
the pieces that it does have aren't good quality
Didn't enjoy thow in the bin
Love
Fun to build
Nice toy
Fun
Birthday gift
a present
Great gift
Well worth the money
Good value for money
Good value
The construction is so beautifully created
looks great when built
Design of the set is great
Solid quality as always from LEGO
Great product
The pieces are high quality as you would expect
Return
0.7% Return rate 20% Fixable by listing
Not nice to give as a birthday present
The box is massive
small
Very small little pieces
a few pieces are broken
Expected better
Very poor quality
the pieces that it does have aren't good quality
Too expensive for something unbranded
expensive and small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Plane questions
Answered from the same tracked data.