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Lego Plane

Fail

The top 5 brands take 98% of clicks, so Lego Plane is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£302K/yr337K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
59%top-5 click share · 7 brands · 179 sellers

Flapen Score

Lego Plane against its category

The dotted line is the Toys & Games average. Past it, Lego Plane is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Plane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Plane 337K times last year and spent an estimated £302K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
2.5%
Market size, estimated
£302Ka year
Peak month
December3.9× the quietest month
Top search term
lego plane149K searches a year

02 · Price

A sale here is worth £35.14.

Listings sell for £35.14 on average, from £6.99 to £162.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £35.14 that is £9K to £18K a year per listing.

Average price
£35.14inside the $15 to $100 sweet spot
Price range
£6.99–£162.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,338 within Building & Construction Toys. It carries 2,122 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#1,338in Building & Construction Toys
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,122per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lego Plane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

179

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

1%

  • LEGO82%
  • AKOGD7%
  • DAHONPA6%
  • Reobrix2%
  • Sluban1%
  • APOSTROPHE Games1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lego Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Lego Plane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego plane149K/yr
  • lego airplane48K/yr
  • lego planes26K/yr
  • lego aeroplane27K/yr
  • plane lego16K/yr
  • lego jet11K/yr
  • lego planes and jets14K/yr
  • airplane lego9K/yr
  • lego technic plane10K/yr
  • lego aircraft8K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Plane

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Value For Money”
0.7%of orders come back
“Too expensive for something unbranded”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Plane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data