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Lego Pixar Lamp

Fail

The top 5 brands take 100% of clicks, so Lego Pixar Lamp is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£111K/yr88K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
96%top-5 click share · 3 brands · 74 sellers

Flapen Score

Lego Pixar Lamp against its category

The dotted line is the Toys & Games average. Past it, Lego Pixar Lamp is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Pixar Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Pixar Lamp 88K times last year and spent an estimated £111K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
3.9%
Market size, estimated
£111Ka year
Peak month
December8.5× the quietest month
Top search term
lego pixar18K searches a year

02 · Price

A sale here is worth £32.56.

Listings sell for £32.56 on average, from £14.96 to £45.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £32.56 that is £33K to £41K a year per listing.

Average price
£32.56inside the $15 to $100 sweet spot
Price range
£14.96–£45.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
£33K–£41K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Building & Construction Toys. It carries 490 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Building & Construction Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
6

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lego Pixar Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£67K£89K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • LEGO85%
  • BrickBling8%
  • LocoLee7%
  • Open — no brand owns it (0%)

Demand

Lego Pixar Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Lego Pixar Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego pixar18K/yr
  • pixar lego11K/yr
  • lego pixar lamp23K/yr
  • lego lamp16K/yr
  • pixar lamp lego14K/yr
  • pixar lego lamp3K/yr
  • lego 213572K/yr
  • lego luxo jr2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Pixar Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+1.26

A bit expensive

I would say it was a little on the expensive size

Pricey for what it actually is

Quality-Overall21%−0.05

Over rated

Sadly this isnt very good quality

Assembly/Installation14%−0.03

therefore we couldnt build the set properly

Size-Overall8%−0.01

These are pretty big

not because of the quantity as its smaller than expected

Strength4%−0.01

The collar on Dug is very flimsy

Love

Value For Money21%+1.26

Worth it

good value

I would say this is a great value set

Design-Overall16%0.00

Great build

thoughtfully designed

great to build

Fun/Entertainment Experience14%+1.21

Great fun build

Lots of fun

Such a fun build

Collectibles11%+0.88

Fun Lego set

Amazing Lego set

Great kit

Gifting Purpose10%+0.76

Present

Perfect gift — looks amazing

My boyfriends is really happy with this gift

Return

0.9% Return rate 12% Fixable by listing

Gifting Purpose34%▁▁▄▆█▆
Quality-Overall10%▁▇▁▆█▁

Over rated

Sadly this isnt very good quality

Defective Material/Parts9%▁▄█▁▅▃
Value For Money7%▁▅█▁▅▁

A bit expensive

I would say it was a little on the expensive size

Pricey for what it actually is

Size-Overall7%▁█▁▁▁▄

These are pretty big

not because of the quantity as its smaller than expected

FAQ

Common Lego Pixar Lamp questions

Answered from the same tracked data.