Lego Pirate Ship
FailBuyers convert on only 1.0% of searches, so Lego Pirate Ship is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £102K/yr166K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 180 sellers
Flapen Score
Lego Pirate Ship against its category
The dotted line is the Toys & Games average. Past it, Lego Pirate Ship is stronger. Inside it, weaker.
Market
The Lego Pirate Ship market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Pirate Ship 166K times last year and spent an estimated £102K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £102Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- lego pirate ship47K searches a year
02 · Price
A sale here is worth £61.68.
Listings sell for £61.68 on average, from £10.86 to £227.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £61.68 that is £0 to £6K a year per listing.
- Average price
- £61.68inside the $15 to $100 sweet spot
- Price range
- £10.86–£227.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,812 within Building & Construction Toys. It carries 396 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #1,812in Building & Construction Toys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 396per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Pirate Ship products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Creator 3 in 1 Iconic Pirate Ship Toy - Model Kit Transforms into a Castle or 2 Twin Boats - Kids Room Decor Idea - Birthday Gift for 9+ Year Old Boys & Girls - 31387
- Price
- £73.33
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1mo ago
LEGO 31109 Creator 3in1 Pirate Ship Toy with Inn & Skull Island Gift for Kids Boys & Girls age 9 Plus Years Old with Minifigures and Shark Figure
- Price
- £85.99
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 4y ago
JMBricklayer Pirate Ship Building Toy Sets with Lights 40002 Pearl Pirate Ship Model Boat to Build Black Ship Block Home Office Decor Gift for for Adult Boys Girls 14+ (1713PCS)
- Price
- £54.51
- Rating
- 4.2/5
- Reviews
- 343
- Age
- 1y ago
LEGO ONE PIECE The Going Merry Pirate Ship Toy - Play & Display Boat Model with 5 Minifigures incl. Luffy Zoro & Nami - Anime Gift for 10+ Year Old Boys Girls & Fans - 75639
- Price
- £82.93
- Rating
- 4.8/5
- Reviews
- 1,680
- Age
- 11mo ago
LEGO Pirate Ship Playground - 40589
- Price
- £25.45
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 3y ago
Trending
90-day click momentumLEGO Creator 3 in 1 Iconic Pirate Ship Toy - Model Kit Transforms into a Castle or 2 Twin Boats - Kids Room Decor Idea - Birthday Gift for 9+ Year Old Boys & Girls - 31387
- Price
- £73.33
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1mo ago
TYCOLE Black Pearl Pirate Ship Toy Building Blocks Sets with Lights Creative Boat Toy Model Birthday Gift for Kids Boys Girls Adults 8+ Home Office Decor 2288 Pieces
- Price
- £54.07
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 7mo ago
TYCOLE Pirate Ship Building Block Set with Lights Mayflower Boat Model Toy
- Price
- £46.53
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 11mo ago
Playmobil | Fun Stars | Racing Pirate Boat | Toy from 4 years | Gift for children | Toy car | With pull-back motor & shooting function | 71720
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 1y ago
Pirate Ship Building Block Sets Black Pearl Ship Toy Set Black Ship Block Home Office Decor Creative Gift for Kids 8-16+ & Adults (921 PCS)
- Price
- £21.20
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch dateLEGO Creator 3 in 1 Iconic Pirate Ship Toy - Model Kit Transforms into a Castle or 2 Twin Boats - Kids Room Decor Idea - Birthday Gift for 9+ Year Old Boys & Girls - 31387
- Price
- £73.33
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1mo ago
Pirate Ship Building Block Sets Black Pearl Ship Toy Set Black Ship Block Home Office Decor Creative Gift for Kids 8-16+ & Adults (921 PCS)
- Price
- £21.20
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
LEGO Marvel Team Spidey Pirate Ship Toy - SuperHero Set w/a Ship Model 2 Boats & 4 Minifigures - Gift for 4+ Year Old Boys and Fans of the Spidey and his Amazing Friends Show - 11208
- Price
- £30.05
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 6mo ago
TYCOLE Black Pearl Pirate Ship Toy Building Blocks Sets with Lights Creative Boat Toy Model Birthday Gift for Kids Boys Girls Adults 8+ Home Office Decor 2288 Pieces
- Price
- £54.07
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 7mo ago
LEGO ONE PIECE The Going Merry Pirate Ship Toy - Play & Display Boat Model with 5 Minifigures incl. Luffy Zoro & Nami - Anime Gift for 10+ Year Old Boys Girls & Fans - 75639
- Price
- £82.93
- Rating
- 4.8/5
- Reviews
- 1,680
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
180
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
7%
- LEGO62%
- JMBricklayer13%
- TYCOLE7%
- Mould King4%
- Brihappen3%
- Playmobil3%
- Open — no brand owns it (3 brands, 7%)
Demand
Lego Pirate Ship search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Lego Pirate Ship search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego pirate ship47K/yr
- lego pirates of the caribbean29K/yr
- lego pirate19K/yr
- lego pirates18K/yr
- pirate lego15K/yr
- pirates of the caribbean lego17K/yr
- lego pirates of the caribbean sets10K/yr
- pirate ship lego5K/yr
- lego jack sparrow pirate ship5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Pirate Ship
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Confusing instructions,
Tricky thing to build
No guide/ instruction on how to assemble
Very bad instructions and pieces missing
Needs instruction
Rubbish the instructions are not clear we are disappointed in the item
really you cannot justify the price
very expensive
Expensive
This is one large set
Honestly at first it looked quite small
Not as big as imagined
The print on the instructions was a bit blurred at times
Love
sturdy design
Great design
Brilliantly designed set
Fun
Brilliant toys
Fun build
Worth it
Excellent value for money
Good price
The build quality is solid
Good quality pieces
They were well made
The instructions are simple
Very clear instructions
Great easy to follow instructions
Return
0.9% Return rate 10% Fixable by listing
really you cannot justify the price
very expensive
Expensive
Very bad instructions and pieces missing
Needs instruction
Rubbish the instructions are not clear we are disappointed in the item
This is one large set
Honestly at first it looked quite small
Not as big as imagined
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Pirate Ship questions
Answered from the same tracked data.