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Lego Parrot

Fail

The top 5 products take 100% of clicks, so Lego Parrot is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£51K/yr48K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 71 sellers

Flapen Score

Lego Parrot against its category

The dotted line is the Toys & Games average. Past it, Lego Parrot is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Parrot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Parrot 48K times last year and spent an estimated £51K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
8.9%
Market size, estimated
£51Ka year
Top search term
lego parrot31K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £8.95 to £13.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £11.91 that is £6K to £9K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£8.95–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Building & Construction Toys. It carries 3,262 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Building & Construction Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,262per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Lego Parrot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LocoLee5%
  • Open — no brand owns it (0%)

Demand

Lego Parrot search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Lego Parrot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego parrot31K/yr
  • parrot lego12K/yr
  • lego parrot 3 in 15K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Parrot

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Assembly/Installation”
0.6%of orders come back
“Took him a little longer to assemble”
A buyer, on “Assembly/Installation”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lego Parrot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data