Lego Parrot
FailThe top 5 products take 100% of clicks, so Lego Parrot is a Fail.
- Flapen Score
- 28 / 100Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 4428
- Market size
- £51K/yr48K searches / yr
- 90-day growth
- -37.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 71 sellers
Flapen Score
Lego Parrot against its category
The dotted line is the Toys & Games average. Past it, Lego Parrot is stronger. Inside it, weaker.
Market
The Lego Parrot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Parrot 48K times last year and spent an estimated £51K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -37.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £51Ka year
- Top search term
- lego parrot31K searches a year
02 · Price
A sale here is worth £11.91.
Listings sell for £11.91 on average, from £8.95 to £13.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £11.91 that is £6K to £9K a year per listing.
- Average price
- £11.91under the $15 to $100 sweet spot
- Price range
- £8.95–£13.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Building & Construction Toys. It carries 3,262 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Building & Construction Toys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,262per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Lego Parrot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 7,323
- Age
- 3y ago

LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
- Price
- £12.49
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 1y ago

LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 12mo ago

Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
- Price
- £12.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
Trending
90-day click momentum
LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 7,323
- Age
- 3y ago

LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
- Price
- £12.49
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 1y ago

LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 12mo ago

Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
- Price
- £12.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
Newest
by launch date
LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 12mo ago

LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
- Price
- £12.49
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 1y ago

Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
- Price
- £12.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago

LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 7,323
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO95%
- LocoLee5%
- Open — no brand owns it (0%)
Demand
Lego Parrot search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lego Parrot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego parrot31K/yr
- parrot lego12K/yr
- lego parrot 3 in 15K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Parrot
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Took him a little longer to assemble
Make the wings better! Wings fell off allot
Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller
Love
Lego always excellent quality
Perfect & Good Quality
Satisfying to make and looks beautiful
a fun build
fun to make
Fun set
Value for money
Good price
definitely worth every penny
It looks so cool after built
Brilliant designs
Building this creative bird was very good
Gift purchase
Great gift
Lego is always a good gift to give
Return
0.6% Return rate 16% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Parrot questions
Answered from the same tracked data.









