lego parrot
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Review moat
Okay3,262.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£51K£51K/yr · 48K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.95–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lego parrot is a £51K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lego parrot market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 19 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO95%
- LocoLee5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 22 weeks — -37.0% search growth over the last 90 days.Top lego parrot search terms
- lego parrot31K/yr
- parrot lego12K/yr
- lego parrot 3 in 15K/yr
Top lego parrot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
LEGO£13.994.8★7,323 rev
LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
LEGO£12.494.8★2,858 rev
LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
LEGO£8.954.8★2,858 rev
Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
LocoLee£12.213.9★10 rev
Newest
by launch dateLEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
LEGO£8.952,858 rev
LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
LEGO£12.492,858 rev
Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
LocoLee£12.2110 rev
LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
LEGO£13.997,323 rev
Trending
90-day click momentumLEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Figures Building Toy Creative Toys for Kids Aged 7 and up 31136
LEGO£13.994.8★
LEGO Creator 3in1 Wild Animals: Pink Flamingo Toy - Transforms into a Cockatoo Parrot Figure or Axolotl - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31170
LEGO£12.494.8★
LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
LEGO£8.954.8★
Light Kit for Lego Exotic Parrot 31136 Lighting Set for Lego 31136 Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Building Toy - Not Include Models Just Light Kit
LocoLee£12.213.9★
What buyers say about lego parrot
What buyers praise and complain about, mined from review topics.What buyers love
“Lego always excellent quality”
“a fun build”
“Value for money”
“It looks so cool after built”
“Gift purchase”
“Colourful and fun”
“Easy to make”
“So pretty and easy to assemble”
“Such a cute LEGO set”
“Easy to follow instructions”
What buyers complain about
“Took him a little longer to assemble”
“Make the wings better! Wings fell off allot”
“Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller”
Top return reasons
Common questions
- Is lego parrot profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the lego parrot niche?
- 2 brands and 71 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego parrot?
- Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the lego parrot niche?
- Listings span £8.95–£13.99; the average listing price is £11.91 (sweet spot $15–$100). The average incumbent carries 3,262 reviews — the moat a new listing must climb.