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Lego Nissan Skyline R34

Fail

The top 5 brands take 100% of clicks, so Lego Nissan Skyline R34 is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£16K/yr28K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
90%top-5 click share · 4 brands · 161 sellers

Flapen Score

Lego Nissan Skyline R34 against its category

The dotted line is the Toys & Games average. Past it, Lego Nissan Skyline R34 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Nissan Skyline R34 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Nissan Skyline R34 28K times last year and spent an estimated £16K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
1.8%
Market size, estimated
£16Ka year
Peak month
December4.2× the quietest month
Top search term
nissan skyline lego8K searches a year

02 · Price

A sale here is worth £32.23.

Listings sell for £32.23 on average, from £14.39 to £81.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At £32.23 that is £8K to £16K a year per listing.

Average price
£32.23inside the $15 to $100 sweet spot
Price range
£14.39–£81.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,094 within Building & Construction Toys. It carries 3,634 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,094in Building & Construction Toys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,634per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lego Nissan Skyline R34 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

161

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • LEGO87%
  • LocoLee5%
  • BRIKSMAX5%
  • LIGHTAILING3%
  • Open — no brand owns it (0%)

Demand

Lego Nissan Skyline R34 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Lego Nissan Skyline R34 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nissan skyline lego8K/yr
  • lego nissan skyline5K/yr
  • lego nissan4K/yr
  • lego 769172K/yr
  • lego gtr3K/yr
  • lego skyline r34976/yr
  • lego speed champions nissan skyline1K/yr
  • lego nissan gtr2K/yr
  • lego r341K/yr
  • lego nissan skyline r34236/yr

Reviews and returns

What reviews say buyers love and hate about Lego Nissan Skyline R34

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation33%−0.05

Spent 2-3 hrs building it

We reckoned that it would take him quite a while to assemble

It did take me 3 days to build

Durability10%−0.03

broke mine on front section managed to patch it though

Size-Overall10%−0.02

Tricky to fit

Educational-Overall7%

he couldn't find an instructor with availability

Love

Design-Overall21%+1.47

the design is amazing

Great build

Great to build

Quality-Overall13%+0.81

It looks a really good quality build

Good quality

Over the years the detail has greatly improved

Assembly/Installation9%−0.05

Easy to build

looks great when installed

easy to put together

Size-Overall9%−0.02

Great size

Good size looks good with the light set added. bought separately

Fantastic value quiet large in size

Collectibles8%+0.49

Good for collection

now has all of them in lego forms great product

Great set of Lego

Return

1.1% Return rate 14% Fixable by listing

Gifting Purpose29%▁▁▆▅▆█
Defective Material/Parts12%▁█▄▁▅▁
Quality-Overall11%▁▁▂█▅▁
Value For Money11%▁▁▃█▅▅
Size-Overall9%▁█▃▁▁▂

Tricky to fit

FAQ

Common Lego Nissan Skyline R34 questions

Answered from the same tracked data.