Lego Nintendo
FailThe top 5 brands take 100% of clicks, so Lego Nintendo is a Fail.
- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £75K/yr54K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 175 sellers
Flapen Score
Lego Nintendo against its category
The dotted line is the Toys & Games average. Past it, Lego Nintendo is stronger. Inside it, weaker.
Market
The Lego Nintendo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Nintendo 54K times last year and spent an estimated £75K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £75Ka year
- Top search term
- lego nintendo32K searches a year
02 · Price
A sale here is worth £86.32.
Listings sell for £86.32 on average, from £10.92 to £358.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £86.32 that is £9K to £22K a year per listing.
- Average price
- £86.32inside the $15 to $100 sweet spot
- Price range
- £10.92–£358.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,167 within Building & Construction Toys. It carries 1,564 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #1,167in Building & Construction Toys
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,564per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lego Nintendo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago

LEGO Super Mario Piranha Plant Set Posable Character Figure With Pipe & 2 Coin Elements Model Kit For Adults To Build Bedroom Decoration Idea Gift for Men Women and Teenagers 71426
- Price
- £36.01
- Rating
- 4.9/5
- Reviews
- 1,947
- Age
- 3y ago

LEGO Nintendo Entertainment System 71374
- Price
- £259.23
- Rating
- 4.8/5
- Reviews
- 1,415
- Age
- 5y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

MEGA Microsoft Collectible Building Set Xbox 360 Replica Model with 1342 Pieces Controller and LED Lights Build & Display Toy for Adult Collectors HWW15
- Price
- £65.31
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 2y ago
Trending
estimated 90-day click momentum
LEGO Creator 3in1 Retro Gaming Console - Transforms into an Arcade Machine or Computer w/Keyboard & Mouse - Gamer Gift Idea for 8+ Year Old Boys & Girls - 31380
- Price
- £11.78
- Rating
- 4.8/5
- Reviews
- 6,446
- Age
- 6mo ago

LEGO Nintendo Entertainment System 71374
- Price
- £259.23
- Rating
- 4.8/5
- Reviews
- 1,415
- Age
- 5y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

LEGO Super Mario: Mario Kart Standard Kart Car Toy Set for Kids Includes a Toad Character Figure for Independent Play Creative Birthday Gift for 7 Plus Year Old Boys Girls and Gamers 72032
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 1,283
- Age
- 1y ago

LEGO Super Mario Piranha Plant Set Posable Character Figure With Pipe & 2 Coin Elements Model Kit For Adults To Build Bedroom Decoration Idea Gift for Men Women and Teenagers 71426
- Price
- £36.01
- Rating
- 4.9/5
- Reviews
- 1,947
- Age
- 3y ago
Newest
by launch date
LEGO Creator 3in1 Retro Gaming Console - Transforms into an Arcade Machine or Computer w/Keyboard & Mouse - Gamer Gift Idea for 8+ Year Old Boys & Girls - 31380
- Price
- £11.78
- Rating
- 4.8/5
- Reviews
- 6,446
- Age
- 6mo ago

LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago

LEGO Mario Kart Mario & Standard Kart - Nintendo Character Display Figure & Car Model Kit for Gaming Fans - 72037
- Price
- £92.94
- Rating
- 4.8/5
- Reviews
- 589
- Age
- 1y ago

LEGO Ideas Disney Pixar Luxo Jr. Lamp Building Set for Adults - Movie Memorabilia Model with Hidden Film References - Home Office Desk Decor - Collectible Gift Idea - 21357
- Price
- £39.10
- Rating
- 4.8/5
- Reviews
- 1,118
- Age
- 1y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
175
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- LEGO86%
- DRZYJ6%
- Mega Brands6%
- JMBricklayer3%
Demand
Lego Nintendo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1× · 9 of 12 months tracked
Search terms
Top Lego Nintendo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego nintendo32K/yr
- nintendo lego18K/yr
- lego nes4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Nintendo
We read the reviews and the return reasons for every product selling here.
“Bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Nintendo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









