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Lego Nintendo

Fail

The top 5 brands take 100% of clicks, so Lego Nintendo is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£75K/yr54K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
73%top-5 click share · 4 brands · 175 sellers

Flapen Score

Lego Nintendo against its category

The dotted line is the Toys & Games average. Past it, Lego Nintendo is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Nintendo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Nintendo 54K times last year and spent an estimated £75K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
1.6%
Market size, estimated
£75Ka year
Top search term
lego nintendo32K searches a year

02 · Price

A sale here is worth £86.32.

Listings sell for £86.32 on average, from £10.92 to £358.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £86.32 that is £9K to £22K a year per listing.

Average price
£86.32inside the $15 to $100 sweet spot
Price range
£10.92–£358.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£9K–£22K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,167 within Building & Construction Toys. It carries 1,564 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,167in Building & Construction Toys
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,564per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lego Nintendo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

175

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • LEGO86%
  • DRZYJ6%
  • Mega Brands6%
  • JMBricklayer3%

Demand

Lego Nintendo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1× · 9 of 12 months tracked

Search terms

Top Lego Nintendo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego nintendo32K/yr
  • nintendo lego18K/yr
  • lego nes4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Nintendo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%

Bit expensive

better priced when I purchased than elsewhere

I do think the full retail price is too high though

Assembly/Installation8%+0.52

Many parts are difficult to put together

literally have nothing bad to say other than the red dotty parts were difficult to put together

Instructions/User Manual/Troubleshooting5%−0.04

a better instruction booklet would be good

Strength5%−0.02

Some sections feel a bit flimsy

Slightly Fragile

Durability5%−0.03

Didnt last 2mins and fell apart

Love

Design-Overall19%+0.93

great to build

Really enjoyed this build

It looks great once built

Value For Money14%

brilliant price

worth it

Value for money

Fun/Entertainment Experience12%+1.71

a lot of fun to make

Good fun

Really fun build

Gifting Purpose11%+0.21

My boyfriend loved this gift

Great present

Great gift, my mate loved it

Quality-Overall8%−0.02

the quality is exactly what youd expect from LEGO

cute, good quality

It is such a well made set and

Return

1.1% Return rate 7% Fixable by listing

Gifting Purpose46%▇▄▆██▆
Value For Money16%█▇▄▁▃▃

Bit expensive

better priced when I purchased than elsewhere

I do think the full retail price is too high though

Defective Material/Parts14%▁▅██▄▃
Quality-Overall6%▁█▃▁▃▄

Over rated

Size-Overall4%█▇▆▁▇▁

FAQ

Common Lego Nintendo questions

Answered from the same tracked data.