Lego Nintendo
FailThe top 5 brands take 100% of clicks, so Lego Nintendo is a Fail.
- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £75K/yr54K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 175 sellers
Flapen Score
Lego Nintendo against its category
The dotted line is the Toys & Games average. Past it, Lego Nintendo is stronger. Inside it, weaker.
Market
The Lego Nintendo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Nintendo 54K times last year and spent an estimated £75K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £75Ka year
- Top search term
- lego nintendo32K searches a year
02 · Price
A sale here is worth £86.32.
Listings sell for £86.32 on average, from £10.92 to £358.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £86.32 that is £9K to £22K a year per listing.
- Average price
- £86.32inside the $15 to $100 sweet spot
- Price range
- £10.92–£358.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,167 within Building & Construction Toys. It carries 1,564 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #1,167in Building & Construction Toys
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,564per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lego Nintendo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago

LEGO Super Mario Piranha Plant Set Posable Character Figure With Pipe & 2 Coin Elements Model Kit For Adults To Build Bedroom Decoration Idea Gift for Men Women and Teenagers 71426
- Price
- £36.01
- Rating
- 4.9/5
- Reviews
- 1,947
- Age
- 3y ago

LEGO Nintendo Entertainment System 71374
- Price
- £259.23
- Rating
- 4.8/5
- Reviews
- 1,415
- Age
- 5y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

MEGA Microsoft Collectible Building Set Xbox 360 Replica Model with 1342 Pieces Controller and LED Lights Build & Display Toy for Adult Collectors HWW15
- Price
- £65.31
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 2y ago
Trending
90-day click momentum
LEGO Creator 3in1 Retro Gaming Console - Transforms into an Arcade Machine or Computer w/Keyboard & Mouse - Gamer Gift Idea for 8+ Year Old Boys & Girls - 31380
- Price
- £11.78
- Rating
- 4.8/5
- Reviews
- 6,446
- Age
- 6mo ago

LEGO Nintendo Entertainment System 71374
- Price
- £259.23
- Rating
- 4.8/5
- Reviews
- 1,415
- Age
- 5y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

LEGO Super Mario: Mario Kart Standard Kart Car Toy Set for Kids Includes a Toad Character Figure for Independent Play Creative Birthday Gift for 7 Plus Year Old Boys Girls and Gamers 72032
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 1,283
- Age
- 1y ago

LEGO Super Mario Piranha Plant Set Posable Character Figure With Pipe & 2 Coin Elements Model Kit For Adults To Build Bedroom Decoration Idea Gift for Men Women and Teenagers 71426
- Price
- £36.01
- Rating
- 4.9/5
- Reviews
- 1,947
- Age
- 3y ago
Newest
by launch date
LEGO Creator 3in1 Retro Gaming Console - Transforms into an Arcade Machine or Computer w/Keyboard & Mouse - Gamer Gift Idea for 8+ Year Old Boys & Girls - 31380
- Price
- £11.78
- Rating
- 4.8/5
- Reviews
- 6,446
- Age
- 6mo ago

LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago

LEGO Mario Kart Mario & Standard Kart - Nintendo Character Display Figure & Car Model Kit for Gaming Fans - 72037
- Price
- £92.94
- Rating
- 4.8/5
- Reviews
- 589
- Age
- 1y ago

LEGO Ideas Disney Pixar Luxo Jr. Lamp Building Set for Adults - Movie Memorabilia Model with Hidden Film References - Home Office Desk Decor - Collectible Gift Idea - 21357
- Price
- £39.10
- Rating
- 4.8/5
- Reviews
- 1,118
- Age
- 1y ago

DRZYJ Building Block Set Classic Game Controller Mech Robot Building Kit Birthday Party Decorations Supplies Gifts for Kids Adults (418 Pieces)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
175
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- LEGO86%
- DRZYJ6%
- Mega Brands6%
- JMBricklayer3%
Demand
Lego Nintendo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1× · 9 of 12 months tracked
Search terms
Top Lego Nintendo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego nintendo32K/yr
- nintendo lego18K/yr
- lego nes4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Nintendo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
Many parts are difficult to put together
literally have nothing bad to say other than the red dotty parts were difficult to put together
a better instruction booklet would be good
Some sections feel a bit flimsy
Slightly Fragile
Didnt last 2mins and fell apart
Love
great to build
Really enjoyed this build
It looks great once built
brilliant price
worth it
Value for money
a lot of fun to make
Good fun
Really fun build
My boyfriend loved this gift
Great present
Great gift, my mate loved it
the quality is exactly what youd expect from LEGO
cute, good quality
It is such a well made set and
Return
1.1% Return rate 7% Fixable by listing
Bit expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
Over rated
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Nintendo questions
Answered from the same tracked data.









