Is lego new york profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (36/100).

How competitive is the lego new york niche?

6 brands and 137 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lego new york?

Top complaints mined from reviews: Color, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.

When does demand for lego new york peak?

Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the lego new york niche?

Listings span £16.75–£104.54; the average listing price is £41.63 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.

lego new york

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£41.63

avg listing price — sweet spot $15–$100

Price range

Great£16.75–£104.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,106.64

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£31K

£31K/yr · 38K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, lego new york is a £31K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

lego new york market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £31K–£42K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,663
Page quality: 0%
Prime: 73%
Sponsored: 82%
Out of stock: 2.3%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

137

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

LEGO74%
PlaySynthe8%
MirthMakers6%
FULHOLPE5%
LocoLee5%
CubicFun3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +5.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top lego new york search terms

lego new york20K/yr +12.4%1.0% conv.
new york lego14K/yr +1.8%1.7% conv.
lego new york skyline4K/yr -46.3%2.8% conv.

All search terms

Top lego new york products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066

LEGO£104.544.0★16 rev

LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247

LEGO£60.764.7★578 rev

New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts

PlaySynthe£23.883.3★10 rev

MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders

MirthMakers£27.455.0★2 rev

LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034

LEGO£24.654.8★16,429 rev

Newest

by launch date

LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066

LEGO£104.5416 rev

1mo ago

LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064

LEGO£47.45315 rev

8mo ago

New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts

PlaySynthe£23.8810 rev

1y ago

MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders

MirthMakers£27.452 rev

1y ago

FULHOLPE Statue of Liberty Model Building Blocks Kit 2810 Pieces New York Landmark Architecture Mirco Bricks Model Set Nano Blocks Architecture Construction Toy Not Compatible with Major Brands

FULHOLPE£19.836 rev

3y ago

What buyers say about lego new york

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall31%

“thoughtful design”

Value For Money18%

“Good value for money and easy build”

Gifting Purpose14%

“Popular present”

Collectibles11%

“It makes for the absolute perfect keepsake or display piece if you want a beautiful reminder of New York City and your travels”

Fun/Entertainment Experience10%

“Fun and Stylish Build”

Shape/Style4%

“shape is really good it was a really enjoyment to build”

Assembly/Installation4%

“Easy to assemble”

Quality-Overall4%

“Excellent quality”

Display-Overall2%

“The finished model looks fantastic on display”

What buyers complain about

Color20%

“Disappointed that the apple is black - should be red”

Size-Overall20%

“Very small”

Instructions/User Manual/Troubleshooting20%

“No instruction leaflet included”

Assembly/Installation10%

“There are missing pieces”

Design-Overall10%

“The statue of liberty 🗽 is a bit dodgy looking as it's small without much detail”

Defective Material/Parts10%

“There are missing pieces”

Top return reasons

Gifting Purpose22%

Size-Overall17%

Value For Money14%

Defective Material/Parts14%

Advertised Vs Actual Product7%

Instructions/User Manual/Troubleshooting5%

Scratch Resistance3%

Functionality-Overall3%

Product Condition3%

Quality-Overall3%

Common questions

Is lego new york profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (36/100).
How competitive is the lego new york niche?: 6 brands and 137 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in lego new york?: Top complaints mined from reviews: Color, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
When does demand for lego new york peak?: Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the lego new york niche?: Listings span £16.75–£104.54; the average listing price is £41.63 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.