Lego New York
brand-locked demand (top 5 brands take 97% of clicks) — Lego New York doesn't clear our bar today.
Flapen Score
Is Lego New York profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lego New York is a £31K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Lego New York: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.1% over the last 90 days and 2.0% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Lego New York products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago
LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247
- Price
- £60.76
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 9y ago
New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago
MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034
- Price
- £24.65
- Rating
- 4.8/5
- Reviews
- 16,429
- Age
- 9y ago
Trending
90-day click momentumLEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago
LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247
- Price
- £60.76
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 9y ago
MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateLEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago
MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
FULHOLPE Statue of Liberty Model Building Blocks Kit 2810 Pieces New York Landmark Architecture Mirco Bricks Model Set Nano Blocks Architecture Construction Toy Not Compatible with Major Brands
- Price
- £19.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
137
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- LEGO74%
- PlaySynthe8%
- MirthMakers6%
- FULHOLPE5%
- LocoLee5%
- CubicFun3%
- Open — no brand owns it (0%)
Lego New York demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top Lego New York search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lego new york20K/yr
- new york lego14K/yr
- lego new york skyline4K/yr
What reviews say buyers love and hate about Lego New York
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“thoughtful design”
“Good value for money and easy build”
“Popular present”
“It makes for the absolute perfect keepsake or display piece if you want a beautiful reminder of New York City and your travels”
“Fun and Stylish Build”
What buyers complain about
90% of reviews“Disappointed that the apple is black - should be red”
“Very small”
“No instruction leaflet included”
“There are missing pieces”
“The statue of liberty 🗽 is a bit dodgy looking as it's small without much detail”
Lego New York return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lego New York questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
