Lego New York
FailThe top 5 brands take 97% of clicks, so Lego New York is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £31K/yr38K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 137 sellers
Flapen Score
Lego New York against its category
The dotted line is the Toys & Games average. Past it, Lego New York is stronger. Inside it, weaker.
Market
The Lego New York market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego New York 38K times last year and spent an estimated £31K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £31Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- lego new york20K searches a year
02 · Price
A sale here is worth £41.63.
Listings sell for £41.63 on average, from £16.75 to £104.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £41.63 that is £0 to £4K a year per listing.
- Average price
- £41.63inside the $15 to $100 sweet spot
- Price range
- £16.75–£104.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,663 within Building & Construction Toys. It carries 3,107 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 73%
- Out of stock, average day
- 2.3%
- Average rank
- #1,663in Building & Construction Toys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,107per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lego New York products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago

LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247
- Price
- £60.76
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 9y ago

New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago

MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034
- Price
- £24.65
- Rating
- 4.8/5
- Reviews
- 16,429
- Age
- 9y ago
Trending
estimated 90-day click momentum
LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago

LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago

New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago

LEGO (USA Warehouse) 2016 Architecture New York City 21028 New Hard to FIND Great Gift!Item#NO: 43E8E-UFE6 C2A22247
- Price
- £60.76
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 9y ago

MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago

LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago

New York Skyline Building Blocks Set 2673 PCS Micro New York Skyline Bricks Toy Mini Architecture Building Kits for Adults Gifts for Landmark House Enthusiasts
- Price
- £23.88
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 1y ago

MirthMakers New York City Skyline Building Blocks Set 3262PCS Urban Street View Micro Bricks Kit Home Office Decor Landmark Model for Adults and Advanced Builders
- Price
- £27.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

FULHOLPE Statue of Liberty Model Building Blocks Kit 2810 Pieces New York Landmark Architecture Mirco Bricks Model Set Nano Blocks Architecture Construction Toy Not Compatible with Major Brands
- Price
- £19.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
137
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- LEGO74%
- PlaySynthe8%
- MirthMakers6%
- FULHOLPE5%
- LocoLee5%
- CubicFun3%
- Open — no brand owns it (0%)
Demand
Lego New York search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Lego New York search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego new york20K/yr
- new york lego14K/yr
- lego new york skyline4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego New York
We read the reviews and the return reasons for every product selling here.
“Disappointed that the apple is black - should be red”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego New York questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









