Skip to content

Lego New York

Fail

The top 5 brands take 97% of clicks, so Lego New York is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£31K/yr38K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 137 sellers

Flapen Score

Lego New York against its category

The dotted line is the Toys & Games average. Past it, Lego New York is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego New York market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego New York 38K times last year and spent an estimated £31K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
2.0%
Market size, estimated
£31Ka year
Peak month
December7.3× the quietest month
Top search term
lego new york20K searches a year

02 · Price

A sale here is worth £41.63.

Listings sell for £41.63 on average, from £16.75 to £104.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £41.63 that is £0 to £4K a year per listing.

Average price
£41.63inside the $15 to $100 sweet spot
Price range
£16.75–£104.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,663 within Building & Construction Toys. It carries 3,107 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
2.3%
Average rank
#1,663in Building & Construction Toys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,107per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lego New York products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

137

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • LEGO74%
  • PlaySynthe8%
  • MirthMakers6%
  • FULHOLPE5%
  • LocoLee5%
  • CubicFun3%
  • Open — no brand owns it (0%)

Demand

Lego New York search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Lego New York search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego new york20K/yr
  • new york lego14K/yr
  • lego new york skyline4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego New York

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%−0.04

Disappointed that the apple is black - should be red

Size-Overall20%+0.30

Very small

Instructions/User Manual/Troubleshooting20%−0.04

No instruction leaflet included

Assembly/Installation10%−0.01

There are missing pieces

Design-Overall10%+1.88

The statue of liberty 🗽 is a bit dodgy looking as it's small without much detail

Love

Design-Overall31%+1.88

thoughtful design

Such a fun build especially with a friend

A relaxing build thats perfect for LEGO and travel fans alike

Value For Money18%+0.82

Good value for money and easy build

Good value

i feel like the price is a bargain for the size it has

Gifting Purpose14%+0.64

Popular present

Perfect gift for an AFOL

Great present fo my granddaughter

Collectibles11%+0.46

It makes for the absolute perfect keepsake or display piece if you want a beautiful reminder of New York City and your travels

she said its a fantastic edition to her growing collection

Fun/Entertainment Experience10%+0.41

Fun and Stylish Build

Fun to build

Return

1.3% Return rate 26% Fixable by listing

Gifting Purpose22%▆▆▅▃▃█
Size-Overall17%█▁▆▅▇▁

Very small

Value For Money14%▁█▁▅▄▁
Defective Material/Parts14%▁█▁█▁▁

There are missing pieces

Advertised Vs Actual Product7%▁▁█▁▅▁

FAQ

Common Lego New York questions

Answered from the same tracked data.