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Lego Mushroom

Fail

The top 5 products take 100% of clicks, so Lego Mushroom is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£26K/yr12K searches / yr
90-day growth
+505.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 48 sellers

Flapen Score

Lego Mushroom against its category

The dotted line is the Toys & Games average. Past it, Lego Mushroom is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Mushroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Mushroom 12K times last year and spent an estimated £26K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +505.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+505.6%
Conversion, latest week
5.3%
Market size, estimated
£26Ka year
Top search term
lego mushroom10K searches a year

02 · Price

A sale here is worth £40.25.

Listings sell for £40.25 on average, from £27.98 to £57.82. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £40.25 that is £0 to £4K a year per listing.

Average price
£40.25inside the $15 to $100 sweet spot
Price range
£27.98–£57.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #752 within Building & Construction Toys. It carries 27 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
11.5%
Average rank
#752in Building & Construction Toys
Average rating
4.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO94%
  • BrickBling6%

Reviews and returns

What reviews say buyers love and hate about Lego Mushroom

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose38%

This was a gift

Great gift

Design-Overall25%

Great build and highly detailed

Fun/Entertainment Experience21%

This is so much fun

Absolutely great fun to build

Value For Money8%

it was worth every penny

Display-Overall8%

looks good on the display

Return

0.1% Return rate 0% Fixable by listing

Gifting Purpose100%▁▁▁▁▁█

FAQ

Common Lego Mushroom questions

Answered from the same tracked data.