Lego Motorbike
FailBuyers convert on only 1.2% of searches, so Lego Motorbike is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £130K/yr235K searches / yr
- 90-day growth
- +13.4%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 175 sellers
Flapen Score
Lego Motorbike against its category
The dotted line is the Toys & Games average. Past it, Lego Motorbike is stronger. Inside it, weaker.
Market
The Lego Motorbike market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Motorbike 235K times last year and spent an estimated £130K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +13.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £130Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- lego motorbike112K searches a year
02 · Price
A sale here is worth £45.32.
Listings sell for £45.32 on average, from £11.85 to £139.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £45.32 that is £5K to £11K a year per listing.
- Average price
- £45.32inside the $15 to $100 sweet spot
- Price range
- £11.85–£139.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,534 within Building & Construction Toys. It carries 863 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 96%
- Out of stock, average day
- 1.3%
- Average rank
- #1,534in Building & Construction Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 863per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Lego Motorbike products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Icons Road Bike - DIY Model Kit for Adults - incl. Rubber Tyres Derailleurs & Rear-Wheel Stand for Desk Decor - Sports Gift Idea for Cycling Fans - 11380
- Price
- £91.28
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1mo ago
LEGO Technic Kawasaki Ninja H2R Motorcycle Toy Vehicle Gift for 10 Plus Year Old Kids Boys & Girls Collectible Motorbike Building Set Scale Model Kit for Independent Play 42170
- Price
- £44.55
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 2y ago
LEGO Technic Ducati Panigale V4 S Motorcycle Model - Building Sets for Adults Men & Women Aged 18+ - Gifts for Motorbike Fans - 42202
- Price
- £106.63
- Rating
- 4.8/5
- Reviews
- 654
- Age
- 1y ago
Reobrix 1000 RR Motorbike Building Toy for Adults 1:8 Scale Technics Super Motorcycle Model Brick Set with Stand 99040 Vehicle Collection Decor Gifts for Teens Boys Childs 14+ (949 Pcs)
- Price
- £37.93
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 1y ago
DrmBeyd 1:8 Motorcycle Building Set for Adults for Ducadi V4 Motorcycle Building Blocks 426 PCS Motorbike Collectible Model Gift for Adults and Kids Compatible with L***
- Price
- £21.87
- Rating
- 3.0/5
- Reviews
- 18
- Age
- 1y ago
Trending
90-day click momentumLEGO Icons Road Bike - DIY Model Kit for Adults - incl. Rubber Tyres Derailleurs & Rear-Wheel Stand for Desk Decor - Sports Gift Idea for Cycling Fans - 11380
- Price
- £91.28
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1mo ago
JVAVNE Technik Racing Motorcycle Building Blocks Set 1:8 Simulation Motorbike Superbike Toys for Adults Kids Collectible Racing Motorcycle Building Bricks Model 586 PCS
- Price
- £19.74
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 2y ago
LEGO City Motorcycle Transporter - Fine Motor Skills Toy w/Flatbed Truck 2 Motorbikes 2 Minifigures Ramp & Accessories - Birthday Gift for 4+ Year Old Boys - 60491
- Price
- £12.20
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 6mo ago
Nifeliz Motorcycle Model Set for Adults Street Muscle Bike Building Set with Realistic Details Functional Bike Model for Collectors Gift for Motorcycle Lovers (1 041 PCS NF10348)
- Price
- £41.87
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 7mo ago
LEGO 31114 Creator Superbike
- Price
- £25.42
- Rating
- 4.6/5
- Reviews
- 1,349
- Age
- 5y ago
Newest
by launch dateLEGO Icons Road Bike - DIY Model Kit for Adults - incl. Rubber Tyres Derailleurs & Rear-Wheel Stand for Desk Decor - Sports Gift Idea for Cycling Fans - 11380
- Price
- £91.28
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1mo ago
LEGO City Motorcycle Transporter - Fine Motor Skills Toy w/Flatbed Truck 2 Motorbikes 2 Minifigures Ramp & Accessories - Birthday Gift for 4+ Year Old Boys - 60491
- Price
- £12.20
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 6mo ago
Nifeliz Motorcycle Model Set for Adults Street Muscle Bike Building Set with Realistic Details Functional Bike Model for Collectors Gift for Motorcycle Lovers (1 041 PCS NF10348)
- Price
- £41.87
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 7mo ago
Reobrix 1000 RR Motorbike Building Toy for Adults 1:8 Scale Technics Super Motorcycle Model Brick Set with Stand 99040 Vehicle Collection Decor Gifts for Teens Boys Childs 14+ (949 Pcs)
- Price
- £37.93
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 1y ago
Reobrix 1:5 H2 SX SE Motorbike Building Block Toy for Adults Technical Super Motorcycle Model Car Brick Set 570 Bike Vehicle Collection Decor Gifts for Teens Boys Childs 14+ (2088 Pcs)
- Price
- £61.80
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
175
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
5%
- LEGO69%
- Reobrix9%
- DrmBeyd7%
- JVAVNE4%
- FULHOLPE4%
- TAIKONLAB2%
- Open — no brand owns it (4 brands, 5%)
Demand
Lego Motorbike search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Lego Motorbike search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego motorbike112K/yr
- lego bike35K/yr
- motorbike lego23K/yr
- lego technic motorbike20K/yr
- lego motorcycle17K/yr
- bike lego5K/yr
- lego bikes6K/yr
- lego technic bike6K/yr
- lego motorbike for adults9K/yr
- lego bmw m1000rr4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Motorbike
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible instructions
some of the instruction images aren't correct or very tricky trying to understand
Parts were missing and instructions unclear
The box is much smaller than I was expecting
its pretty big
Small
Some steps near the end were awkward to install
Missing parts and instructions are not the easiest to follow difficult to put together looks good once you have got it done
difficult build some small parts missing
Missing parts
Missing parts and instructions are not the easiest to follow difficult to put together looks good once you have got it done
Parts missing and build steps missing in the manual
Value not to bad could have been a bit cheaper
Tiniest box for the price
Love
Gift
Great Gift
They were very happy with this gift
goes very well with my collection
It was really good Lego set
A must have for your collection
An enjoyable build
The attention to detail is excellent
A great build
The quality is exactly what youd expect from LEGO
Very good quality
Excellent product very technical and correct
Great fun
Excellent toy for 4 year old boy
Certainly kept me entertained for an evening
Return
0.9% Return rate 16% Fixable by listing
Missing parts
Missing parts and instructions are not the easiest to follow difficult to put together looks good once you have got it done
Parts missing and build steps missing in the manual
I didnt feel I could give it as present
The box is much smaller than I was expecting
its pretty big
Small
Terrible instructions
some of the instruction images aren't correct or very tricky trying to understand
Parts were missing and instructions unclear
Some steps near the end were awkward to install
Missing parts and instructions are not the easiest to follow difficult to put together looks good once you have got it done
difficult build some small parts missing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Motorbike questions
Answered from the same tracked data.