Lego Modular Buildings
FailThe top 5 brands take 98% of clicks, so Lego Modular Buildings is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £151K/yr195K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 31%top-5 click share · 9 brands · 241 sellers
Flapen Score
Lego Modular Buildings against its category
The dotted line is the Toys & Games average. Past it, Lego Modular Buildings is stronger. Inside it, weaker.
Market
The Lego Modular Buildings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Modular Buildings 195K times last year and spent an estimated £151K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £151Ka year
- Top search term
- lego buildings63K searches a year
02 · Price
A sale here is worth £117.72.
Listings sell for £117.72 on average, from £9.21 to £322.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £117.72 that is £0 to £12K a year per listing.
- Average price
- £117.72above the $15 to $100 sweet spot
- Price range
- £9.21–£322.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,334 within Building & Construction Toys. It carries 1,002 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 2.1%
- Average rank
- #2,334in Building & Construction Toys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,002per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 9 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego Modular Buildings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO 10255 Creator Assembly Square Set Massively Modular Model Building Kit with Shops Roof Terrace 8 Minifigures and Much More for Ages 16 Plus
- Price
- £284.44
- Rating
- 4.7/5
- Reviews
- 533
- Age
- 9y ago

LEGO Bookshop 10270
- Price
- £194.05
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 6y ago

LEGO Icons French Café Building Set for Adults - incl. a Picturesque Facade Hanging Flowerpots & Ornate Seating - Model Kit for Home or Office Desk Decor - DIY Gift Idea for Women & Men - 10362
- Price
- £44.11
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 1y ago

LEGO Icons Jazz Club 10312 Building Set for Adults and Teens A Collectible Gift for Musicians Music Lovers and Jazz Fans Includes 5 Detailed Rooms Within The Music Venue and 8 Minifigures
- Price
- £243.99
- Rating
- 4.8/5
- Reviews
- 533
- Age
- 3y ago

LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034
- Price
- £24.65
- Rating
- 4.8/5
- Reviews
- 16,429
- Age
- 9y ago
Trending
90-day click momentum
LEGO Bookshop 10270
- Price
- £194.05
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 6y ago

LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago

LEGO Icons Boutique Hotel 10297 Modular Building Display Model Kit for Adults to Build Set with 5 Detailed Rooms Including Guest Rooms and Gallery
- Price
- £253.19
- Rating
- 4.8/5
- Reviews
- 1,366
- Age
- 4y ago

Lumibricks Record Store Lighting Building Bricks Set- 1980 Pieces Street Fusion Audio Shop Multi-Form Modular Building Collection Kit for Adults & Music Lovers
- Price
- £95.21
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 8mo ago

LEGO Creator 10260 American Diner Toy
- Price
- £322.79
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 8y ago
Newest
by launch date
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago

Lumibricks Record Store Lighting Building Bricks Set- 1980 Pieces Street Fusion Audio Shop Multi-Form Modular Building Collection Kit for Adults & Music Lovers
- Price
- £95.21
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 8mo ago

LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167
- Price
- £55.64
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 12mo ago

CSNRHG - Louvre de Paris Museum Model Building Block Set Micro Bricks World Famous Architecture Educational Toys for Children and Adults Birthday 3377 Pieces
- Price
- £24.12
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago

LEGO City Central Train Station Set - incl. a Maintenance Vehicle Toy Working Lift 2 Platforms & a Track Piece plus 6 Minifigures - Creative Gift for 7+ Year Old Boys & Girls - 60469
- Price
- £48.95
- Rating
- 4.8/5
- Reviews
- 532
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
241
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
31%
Top 20: 76%
Open market
2%
- LEGO85%
- Lumibricks5%
- Yushinv3%
- CSNRHG3%
- NUOJIAYING3%
- QLT QIAOLETONG1%
- Open — no brand owns it (3 brands, 2%)
Demand
Lego Modular Buildings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.6× · 7 of 12 months tracked
Search terms
Top Lego Modular Buildings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego buildings63K/yr
- lego modular buildings43K/yr
- lego building29K/yr
- lego modular15K/yr
- lego creator expert16K/yr
- lego jazz club13K/yr
- lego hotel6K/yr
- lego expert5K/yr
- lego boutique hotel5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Modular Buildings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The fitting is not good
Very small
All of the pieces are TINY
The instructions were terrible
no instructions on this
Instructions are hard to read
Not had chance to build
Instructions are not the greatest either
Difficult to build
overpriced
better priced when I purchased than elsewhere
The price point is quite high
Good product, appalling quality control, lots of missing parts
not the best quality
Rubbish rubbish
Love
Great Lego display set which was very enjoyable to construct
thoughtful design
The interior of the car looks great as well
Good fun
Fun build
fun to build
Good value for money
worth the price
Good value
Good quality build
Really nice quality Lego
Excellent product
great addition to my collection
Good set great figures
Awesome collectors piece for the price
Return
0.9% Return rate 16% Fixable by listing
There's pieces missing from this
overpriced
better priced when I purchased than elsewhere
The price point is quite high
The fitting is not good
Very small
All of the pieces are TINY
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Modular Buildings questions
Answered from the same tracked data.









